By: Meshal Samadzada

Objectives
Become the new and trendy hotspot for all members of the community Provide a healthy alternative to other competing drivethru establishments for individuals on the go Turn in profits within the first year of operation

Keys to Success
Unique store design that is visually appealing to customers Create a comfortable environment with lounge seating for customers can socialize and re-energize A convenient Drive-Thru for those on the go Maximize efficiency by: Systematic design/construction of kitchen area for preparation Thorough employee training to accommodate the needs of all customers

Marketing Strategies to create a solid base of loyal customers

Marketing Strategies

Original Logo
Social Media Facebook Twitter

Flyers & Business Cards

Word of Mouth

Frequent Customer Promotions: Punch Cards: Buy 9 smoothies, your 10th is ON US Email: Special promotions sent to personal email

Our Menu
Original Blends
All blended with your choice of milk/soy milk and ice or vanilla frozen yogurt

Orange-Mango-Banana Pia Colada Strawberry Strawberry-Peach Triple Berry Chai Tea Mocha

Sandwiches Paninis Bakery Items

Original: Turkey/Artichoke Caprese: Mozzarella/Tomato/Basil Veggie: Eggplant/Zucchini/Red Pepper

$5.75

Sit-In -OR- Drive-thru

ONE SIZE - $4.00

Fruit/Granola/Greek Yogurt Parfait

$2.75
Assorted Sliced Baked Dessert Breads Assorted Pastries Cookies: Chocolate Chip White Chocolate Macadamia Sugar Raisin

Design Your Own

$5.50

Fortifiers
Multi-Vitamin Protein Energy Boost
FREE WITH ANY SMOOTHIE PURCHASE

Hours of Operation: Monday-Friday 7-4pm

$1.50

Competitors
Fresh Healthy Caf (Crossgates Mall) Starbucks Vivanno Smoothies

McDonalds Real Fruit Smoothies from McCaf

Burger King Real Fruit Smoothies

Real Original

Estimated Start Up Costs

Marketing for Grand Opening=$1,500 Legal Expenses/Accounting Fees for Licenses and Permits=$1,500 Prepaid Rent Expenses=$4,500
($1,000Deposit) Utilities Included

Drive-Thru Establishment Fee=$1,500 Employee Training=$360 Computer System w/ Business Plus Accounting Software=$5,000 Remodeling of Premises=$10,000 Kitchen/Food Service Equipment=$30,000
Commercial Blenders $8,500 Panini Gril $600 RefrigeratedBakeryCase$5,000 Walk-InCooler/Freezer Combo$14,000

Total Estimated Start Up Costs for First Year of Operation: $54,360

Total Yearly Estimate

Estimated Sales
Original Blends Profit $110,000 Design Your Own Profit 80,000 Sandwiches/Panini Profit $17,000 Parfait Profit $9,000 Baked Items Profit $40,000

Costs
Facility Rental Cost $33,000 Employee Income $21,960 Retail Supplies/Inventory $106,700 Marketing $700

Total Estimated Sales $256,000 Estimated Operation Costs Total -$224,420

T otal Estimated Start Up Costs $54,360 T otal Yearly Estimated Costs +$170,060

Total Estimated Profit

First Year of Operation Total Costs: $224,420

$31,580