UNDERSTANDING

MEDIA(TEXTBOOK

SOLUTION)
Q.1 : In what ways d !s th! "!d#a $%ay an #"$ &tant & %! #n a d!" '&a'y( ANS : Media plays an important role in a democracy because it provides information to the citizens and enables them to take action.

Q.2 : Can you give this diagram a title? What do you understand about the link bet een media and big business from this diagram?

!"# : $he diagram can be titled %$he media&corporate ne'us(. )rom this diagram e get to kno that media o ned by big corporate organisations* helps their economic gro th by advertising their products. Q.) : * + ha,! &!ad a- +t th! ways #n wh#'h th! "!d#a .s!ts th! a/!nda0. 1hat 2#nd 3 !33!'t d !s th#s ha,! #n a d!" '&a'y( 4& ,#d! tw !5a"$%!s t s+$$ &t y +& $ #nt 3 ,#!w. !"# : +y %setting agendas(* the media influences the ay e think and makes us a are of issues hich it thinks is important. ,ne instance of this ould be

the raising of a areness about the levels of pesticides in colas. !nother is the )ashion eek* hich as at the front of headlines hile several slums ere being demolished in Mumbai. Q.6 : 1hat #s "!d#a ( !"# : Media refers to various ays through hich e can communicate in society . -t includes $.* radio * ne spapers * telephones * internet ...etc. Q./ : 1hat #s "ass "!d#a ( ANS: $he form of media that reaches millions of people 0or the masses1 is kno n as Mass media