Introduction https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=11 &cad=rja&uact=8&ved=0CHEQFjAK&url=http%3A%2F%2Fwww.socialme diadefined.

com%2Fwhat-is-social-media%2F&ei=dCs8U92ZKaYiAeIgoHgDA&usg=AFQjCNEuBbBNhJ_J01vS3MdEEHFq3iAqgA
www.socialmediadefined.com/what-is-social-media/ www.socialmediadefined.com/what-is-social-media/

https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=11&cad=rja&uact=8& ved=0CHEQFjAK&url=http%3A%2F%2Fwww.socialmediadefined.com%2Fwhat-is-socialmedia%2F&ei=dCs8U92ZKaYiAeIgoHgDA&usg=AFQjCNEuBbBNhJ_J01vS3MdEEHFq3iAqgA INTRO & CONCLUSION https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&v ed=0CDMQFjAB&url=http%3A%2F%2Fpauladaunt.com%2Fbooks%2FSocial%2520Media %2520Marketing.pdf&ei=fTE8U_GMPImDiQen4CQCQ&usg=AFQjCNGS0yOCXcjup3jQcXs8YgkdNwTm4A

marketing communication https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=10&cad=rja&uact=8& ved=0CGkQFjAJ&url=http%3A%2F%2Fwww.ajtmr.com%2Fpapers%2Fvol1issue1%2FMa rketingCommunication.pdf&ei=ijM8U5bdJuaQiAepwIGwCA&usg=AFQjCNHhC_9_JqnKXF4IH2nS8H6RyKibA components of marketing communication mix https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&v ed=0CDQQFjAB&url=http%3A%2F%2Fwww.themarketingguywhodrivessales.com%2Fcra shcourse%2Fpromix.htm&ei=mTQ8U8erL4m4iQfEyYCIBQ&usg=AFQjCNEHcnol0U5pv Ms4-FL81Umogmm-VA https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=8&cad=rja&uact=8&v ed=0CFwQFjAH&url=http%3A%2F%2Fwww.sales-and-marketing-foryou.com%2Fmarketing-communicationmix.html&ei=czU8U6npCO6aiQfyyoDYAg&usg=AFQjCNFxIn8Je_i9Nwd4YGTsHYR7TZIHQ importance of marketing communication

https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=8&cad=rja&uact=8&v ed=0CGMQFjAH&url=https%3A%2F%2Fwww.boundless.com%2Fmarketing%2Fsocialmedia-marketing%2Fintroduction-to-social-media-digital-marketing%2Fwhat-role-does-itplay-in-integrated-marketingcommunications&ei=XDg8U6qXBrCjiAf2s4HICw&usg=AFQjCNFytaihfliC1ntaqhS27QdK u3UNdQ emergence of digital marketing https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&v ed=0CDIQFjAC&url=http%3A%2F%2Fwww.smartinsights.com%2Fonline-brandstrategy%2Finternational-marketing%2Fhow-social-and-digital-marketing-has-impactedglobalbranding%2F&ei=Cjk8U7agFcXoiAf3ooGQAQ&usg=AFQjCNGw9gbObMQer5WRlG7LPi pqU40aUA role of social media in marketing comm. Mix https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&v ed=0CDkQFjAD&url=http%3A%2F%2Fwww.insideindianabusiness.com%2Fcontributors.a sp%3Fid%3D1697&ei=eDo8U525BIe4iAeMh4HAAw&usg=AFQjCNGE49C2TECu4FiV37 REZtPeJuT0Tw https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&uact=8&v ed=0CEUQFjAF&url=http%3A%2F%2Fwww.euc.ac.cy%2Feasyconsole.cfm%2Fid%2F173 %2Fdep%2F162%2Fprogram_id%2F91&ei=eDo8U525BIe4iAeMh4HAAw&usg=AFQjCN EffL11oCnh0bU9p5pvDizXQXXGrg https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&v ed=0CDQQFjAC&url=https%3A%2F%2Fwww.boundless.com%2Fmarketing%2Fintegrated -marketing-communication%2Fthe-promotion-mix%2Fsocialmedia&ei=9jo8U7DmJqKBiQf55IDwDQ&usg=AFQjCNHOD6m8D3LKl1C9VpM3NU5eFOggA advantages & disadvantages https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&v ed=0CC0QFjAB&url=http%3A%2F%2Feverydaylife.globalpost.com%2Fsocial-mediaadvantages-disadvantages-business21665.html&ei=Ojs8U77JJMihigf7pYHoCA&usg=AFQjCNFUZkW_nYYF8Zx_6B9H6Bs_ FDA_pw examples https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&v ed=0CCYQFjAA&url=http%3A%2F%2Fwww.beingpeterkim.com%2F2008%2F09%2Fivebeenthinki.html&ei=lDs8U9amCoW5iAfdv4GACw&usg=AFQjCNHJXjLWNVD1uy5_LiVxILG VVNnnhQ https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&v ed=0CD8QFjAD&url=http%3A%2F%2Fwww.smartinsights.com%2Fsocial-mediamarketing%2Fsocial-media-optimisation%2Fexamples-good-practices-social-media-

campaigning%2F&ei=lDs8U9amCoW5iAfdv4GACw&usg=AFQjCNFKM7aaIKheKC_BI386dh6rSTg9w local example https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&uact=8&v ed=0CEcQFjAF&url=http%3A%2F%2Fwww.loooops.com%2Fblog%2F2012%2F02%2Fso cial-media-marketing-in-srilanka-with-elephanthouse%2F&ei=Nzw8U9LAHufsiAfAoYGoCQ&usg=AFQjCNGTyrbzeACSc7MlroAg28yY 5EAQqg alternative marketing communication channels https://www.google.lk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&v ed=0CDkQFjAC&url=http%3A%2F%2Fwww.emeraldinsight.com%2Fjournals.htm%3Fartic leid%3D1905918&ei=6jw8UrdMsbriAfU4YG4Cg&usg=AFQjCNEIq1Ixeod6H1Xvh1MOPoFKA-Q-ZQ