Ques: Based on the concepts studied by you, would you expect a high or low degree of pre-purchase information search

in case of the purchase of a new laptop computer? Justify your answer. ( !" #ns: $re- $urchase %nformation &earch This is the typical form of search we associate within the purchasing context. If the consumer has recognised a problem, then pre-purchase search would be engaged in. One would definitely expect a high degree of pre- purchase information search for purchasing a laptop. Types of buying habits of consumer/levels of consumer decision making process are also known as buying situations. The decision process is used differently depending on the situation. One situation such as the purchase of a new home may necessitate a thorough use of each step in the process! perceived risk will probably be high regardless of the consumer"s background. #nother situation such as buying a maga$ine may let the consumer skip certain steps in the process! perceived risk will probably be low regardless of the person"s background.