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Table of Contents

Introduction My Resume & Why You Need This Bookpg. (1 13)

Module I
Chapter 1 - Resume Myths And Just Plain Bullshit - Why Not Knowing Can Kill Your Career Before It Starts.pg. (15 -21) Chapter 2 Understanding The Enemy - Tactics That Win, Over And Over Again.pg. (23 29) Chapter 3 Phrases To Avoid & Dumb Mistakes - How To Avoid Failing For The Wrong Reasons..pg. (30 -33) Chapter 4 Dont Let Your (Overly Honest) Resume Put A Bullet In Your Stressed Marriage, Dreams Or Mental Health.pg. (34 - 37)

Module II
Chapter 5 - The Machiavellian Way Recreate Yourself And Give Them What They Want To Hearpg. (38 - 44) Chapter 6 - How Much Should You Lie? Exploring The Razors Edge Between Lies That Move You Forward And Lies That Get You Caughtpg. (45 - 52) Chapter 7 - Behind Enemy Lines Thinking Like An Employer To Avoid Mistakes And Grab Attentionpg. (53 - 58) Chapter 8 - Holes In Their Armor Determining The Vulnerability Of Your Employer ..pg. (59 - 64)

Module III
Chapter 9 Tuning Your Resume How To Talk Their Language & Get The Interview Of Your Dreams.pg. (65 - 69) Chapter 10 - Diplomas, Certificates & Education - How To Fake The Papers You Need And Jump Through Hoops With Ease.pg. (70 - 76) Chapter 11 - From Background Checks To Employment Gaps How To Fill In The Blanks And Hide Imperfections In Your Resume.pg. (77 - 83) Chapter 12 - Personal Branding & The Wow Factor How To Make Your Resume Deadly.pg. (84 - 88) Chapter 13 - Red Flags That Give You Away How Not To Get Caught And What Happens If You Do..pg. (89 - 98)

"This guide is dedicated to all the people that have always played by the rules. You're the people upon which our world was built upon. Sadly playing by the rules is the reason you've never gotten ahead, or achieved your dreams. The majority of people who got ahead in life and live the life you've dreamed of came from a family with money, or cheated their way to where they are today. So this guide is dedicated to you, the idealist, the honorable person who worked overtime without pay or recognition, to the person that never played office politics and was always passed up as a result, this book is dedicated to YOU! Now it's YOUR turn to make more money, get the promotion, and to finally make your dreams come true!

Max Stirner

Disclaimer: Do not break the law. This publication is being sold for academic, educational and entertainment purposes only. Nothing in this publication is intended to encourage illegal or immoral acts now or at any point in the future. Securing employment through deceptive means may violate various local and federal laws. Always consult with an attorney familiar with laws in your local area before attempting to employ any of the techniques discussed in this report A Note on Piracy: It may sound ironic to talk about piracy in a book about lying but hear me out. If you upload this on to a P2P (Limewire, Bitlord, etc) you're only hurting yourself and others who benefit from keeping this guide from being so easily accessed. What makes these techniques powerful is how few people know about them and you certainly don't want an HR manager getting a hold of a copy. It's not likely that an HR manager would go and buy a copy on their own, so remember, if you upload this or share it, you're only hurting yourself and other job-seeking hopefuls. I found this out by offering much of the same material I cover in this guide, for free on my website for years. You would not believe the letters I received from HR people! If it is free, they will read it and the information will spread. Help others like you win the battle by keeping this a better guarded secret and make corporate America spend their own money if they want to know what wisdom this guide contains. GAME ON!

My Resume & Why You Need This Book

My Resume & Why You Need This Book


The rules have changed. In a single generation, revolutions in technology have transformed the way we live, work and do business. Steel mills that once needed 1,000 workers can now do the same work with 100. Today, just about any company can set up shop, hire workers, and sell their products wherever there's an Internet connection. Barak Obama State of the Union Address, 2011

How do you win at a game when the rules are constantly changing? How do you explain to an eager college student that their computer science degree will be obsolete by the time they graduate? Are there any jobs that are so fundamental that we need not worry about them being, downsized, outsourced, or replaced by machines? America is caught in the middle of a punishing storm as the information age screams by us, howling at our ears like a vicious wind. Oceans of upheaval churn and spit up old fashioned workers in the frothing waters, tossing them like rag dolls against the deaf and unfeeling pillars of change. Even the air smells different in the wake of the technology revolution, the wreckage all around us as empty homes once vibrant with life are abandoned and foreclosed on by the thousands; capsizing under the oppressive waters. Is this just nature? Are we doomed to just accept our fate, put our heads down and wince? Not everyone thinks so and I certainly dont think so. I have spent the last 8 years helping people understand the rather unpleasant truths of the world we live in and I am proud to say that I have made a lot of people very happy and many more extremely angry. I find the misplaced anger a bit amusing and somewhat sad really. The fact that so many people have been infected with damaging, viral ideas, perpetuated by corporate America and big
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media, makes for a cauldron of bubbling anger and seething animosity, but who are these people really angry at? I merely shine a flashlight on a cancerous truth. I guess the old saying still holds true; when you dont like the message, just shoot the messenger! Whats pissing people off is the notion that they have bought into a bullshit idea and wasted a lot of time, money, and life energy trying to make this idea work for them. What exactly do I mean by that? I mean that if you fake a college degree to get the job, you will piss off all the people who are stuck paying outrageous student loans. I mean that if you omit certain jobs and fill in the gaps in your resume that you will get the 100k job and that pisses of the HR reps that, had they been aware, would offered you tens of thousands of dollars less than what you are worth. Memes; Deadly, viral ideas. Grand assumptions, pervasive ideas, force fed bullshit, brainwashing, lies, lies and more lies. Games. We are at war. Now, I am a Veteran and I dont take that metaphor lightly, so do with that what you will, but for those that have been victimized, subverted, plagued, beaten, lied to, trampled on, cast out, overworked, uprooted, seduced, underpaid and or humiliated by a co-worker, boss, manager, hiring authority, CEO, corporation, what have you, I have a solution. The first thing you need to understand to get any help from this book is that corporate America does not give a rats ass about you. You are a number, a statistic, a cog in the machine. You are not unique to them and you are not special. They do not care about your family, anniversaries, little league games, health, or what they promised you. They will repay you for your years of overtime with layoffs and a security escort out the door. They will sap the energy from the best, most able, years of your life by cutting your pension in half. Loyalty will be returned with keeping you in your place.

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I know Im not painting a very happy picture here but I have personally witnessed all of this, over and over again for decades now and it makes me sick. Im not saying that there arent any good jobs out there, Im pointing out that there are more bad than good; a lot more. I can back up all this up with hundreds of stories that I have personally witnessed and been involved in during my many years as a recruiter. Its not just a dog eat dog world out there, its downright cannibalistic. I cannot stress how important it is to simply accept the truth. If you have ever listened to Anthony Robbins, whether on audio book, or perhaps a TED talk on the internet, he explains the problem so eloquently, so perfectly that I could scarce do better. He discusses how frustrating it would be to have a destination in mind and to keep driving towards that place using the wrong map. If you were in the middle of Kansas and had been given a map of Manhattan, it wouldnt take most people long to figure out it was the wrong map. The difference is that we believe that our internal maps, our compasses are always correct. ALWAYS! How frustrating it must be for the fat guy to try to lose weight with a pill. His map tells him to stay on course, not to change a thing, just put on sunglasses as he drives toward skinny town. The TV tells him the same erroneous, bullshit information. Now, if he held the correct map in his hands, what would be a more truthful way to get him to skinny town? Maybe the only way to get to skinny town, from where he is, is to take the bike lane. Is it possible that there are no roads into skinny town, only footpaths and bike trails from where he is? Yes, of course it is. Its making more sense already. His map was also lying to him by telling him skinny town was right around the corner, say, 30 to 60 days to a new body. Sound familiar? What his map should have revealed, had it been a helpful and accurate map, was that he was not just around the corner from skinny town; he was thousands of miles away. It was going to take him a very long

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time, and a lot of walking or bike riding to get there. At this point the fat guy would probably become enraged, upset or depressed. Dont be the fat guy. Dont fool yourself into thinking corporate America is your friend. Dont count on any verbal promises made and get everything you can on paper and then be prepared to sue. Although upsetting, this is a more accurate map and we need to help each other grow past these juvenile fantasies of a loving, caring, corporate America. Only then can we do something about it. Here is a great illustration of exactly what Im talking about. I was in a meeting with a potential client who was looking for a customer service manager for his company. The job paid $70,000 a year and they had given up on trying to find someone for the position themselves. They were bringing me in to help them and, because I needed to get a clear idea of what the job entailed, they brought in a customer service rep that had literally been with the company 13 years. She was a single mom, never went to college but had physically written the book on their customer service policies. They showed me a manual that she had actually written. So, during the process of trying to illuminate me about what the position entailed, what the skill sets the manager needed, what have you, she proved to be amazing with the information she provided me. She left the room and I looked at them and said, Why don't you hire her? She's amazing and she's been with the company 13 years; literally wrote your book on customer service? Do you know what they said? The president looked at me and said Oh, she doesn't have a college degree. Theres no way were going to raise her from $30,000 to $70,000 per year. and that was that. So, I didn't help fill that position because I was disgusted with the myopic and egotistical attitude of the president but I did follow the story because I was curious how it would play out. Unbeknownst to the company, I kept in contact with the customer service rep, because I
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liked her, and I was also keeping in touch with the executives of the company. They ended up hiring a person that the customer service rep trained, making more than double her salary mind you. She was training the new manager, incessantly fixing her mistakes and about six or seven months down the line they ended up canning the new manager. Hiring their own, 13 year employee, would have been a win-win. She would've gone from $30,000 a year to $70,000 a year and more than doubled her income, life-changing money for someone in that situation. She would have been so happy, that shed probably work her ass off for the company and they wouldn't have suffered any black eyes; but they all suffered because of their own incompetence. The employee was to blame as well. She just accepted her station or status. She bought into the bullshit mentality that not having a college degree actually made her less valuable than some moron with college experience that they pulled off the street. She wrote the book on their customer service. WROTE THE BOOK! Would you rather discus your surgery with a doctor or someone that wrote the book on heart surgery? Its so obvious, to you and me, that it is painful but she had the internal map that said Just keep my head down and maybe someone will notice and appreciate me someday. The company held the map or believed in the meme that said You dont elevate people without a college degree, no matter what their performance has been like. Both are idiotic. Both cause more problems, wasted time and energy than they are worth. But still, they hold on to ideas that hurt, cause waste and frustrate. Why? Eban Pagan, information product guru, says that we hold onto ideas that hurt us because we want something to blame. We have irrational fantasies about how the world works and why we cant have what we want. We dont like to be told our beliefs are wrong because it is a slippery slope. We
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like to have what we know affirmed, not to learn anything new. If we are to start examining our beliefs and finding errors, how many more will we find? Normally, our egos cannot handle more than a minor correction, unless we believe someone else to be at fault. Ideas are woven out of complex networks of assumptions and observations, altered to fit our current belief system. These beliefs literally shape who we are and how we make decisions. To pull a block from the structure can make the whole structure unstable and that stresses people out, therefore, it is less painful in the short term to ignore symptoms, truths, indicators, inconsistencies and problems, paving them over with our current belief systems inky, black tar. The plain and simple truth? We do dumb things because its easier. Had I known then what I know today, I would have probably never been a recruiter. I would have gone into business for myself, created multiple income streams and removed myself from the dependency and even the security of relying on someone else for a paycheck. Lets face it, money equals freedom in our society and without it our options are extremely limited. This book is intended to help those that have realized that they are fighting a losing battle, for those that realize they have been given the wrong maps, for those that have the courage to change the game and want to level the playing field. Why would you want to be any more honest with someone who is being less than honest with you? Why would you keep jumping through hoops when there are thousands simply walking around them? Im suggesting that you can go get the job you want making 3 to 5 times what you are earning currently without learning a new skillset, without hurting anyone and without being a workaholic. Im telling you that it is happening every day. Stop being an obedient dog. Stop jumping through imaginary hoops. If you know the hoop is imaginary and nothing more than an antiquated tradition, break the tradition. Create your own solutions. Get

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your power back. If you know you can do the job, go get it. If you know youre worth more money, take it. Its that simple. Heres another way to think about it. There are companies that are very much alive. Forward, progressive thinkers who have broken the mold and celebrate creativity and intelligence, pay you what you are worth and make good on their promises. Corporations that elevate you and move you forward, make smart, logical decisions and make millions of dollars. A great example of one such company is Zappos, an online shoe company. Shoes online, really? Yes. The fact that they went from zero to, I think it was like, 800 million a year, with in something like seven years before they were bought out by Amazon.com, speaks highly about their creativity. I read an interview with the and CEO who explained that every person, after they've been with the company for two months, 60 days, was offered, I believe it was $2500 to quit. Isn't that interesting? To QUIT! Why? He said that he wanted them to be there for the right reasons. Now, that is a company with balls and that's how this company exploded from zero to $900 million within seven years. I mean, to go from zero to that is amazing right? Thats company that's very much alive. It's a company focused on quality not quantity. They dont care if you work 40 or 50 hours. They really dont care. They understand that time is meaningless whereas results are everything. Now we are starting to see more companies getting on the bandwagon, not because they want but because they realize they have to. Winston Churchill said something really interesting before the US got involved in World War II. He said, Americans will always do the right thing after they have no other options left. I think he saw the zombie factories we uphold. Working in those types of environments is to join the living dead. Their ideas and belief systems are relics of the past and are slowly decaying. Do you know what I mean by a zombie company? You have probably worked for at least one at some point in your life, possibly in every job you have ever worked or why would you be reading this book? You can recognize
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these establishments by their employees. Dysfunctional managers, elevated to their level of incompetence, hell bent on destroying you mentally and working through some childhood trauma by playing absurd mind games with you. I dont think there is anything more insulting than to be told to look busy. Look busy? Really? What the fuck does that really mean? It means, you are worthless, your time is worthless and wasted. It means that you are a part of a system that is decaying. It means, shuffle your feet, groan and mindlessly mash your keyboard keys in a lame attempt to do the least possible to get through the day. It means gray cubicles in gray spaces. It means missed anniversaries and Prozac for the whole family. It means repetitive, boring work with a glorious 2% to 4% pay raise, to do more of the same boring and meaningless paper shuffling that you learned to perform in the initial 3 months. And it means that for the next 10 to 20 years. This is why the comics of Dilbert are so popular. I saw an interview years ago with the creator of Dilbert. He used to work at, Pacific Bell, one of the AT&T companies that's been since bought out, but what's interesting is that when asked where he got his inspiration and ideas from his reply was, Oh, I could write like this for years because people write and send me these stories and I just put it in the comic. So the Dilbert strip is based on real stuff that's being sent to him. That is how ridiculous most corporate culture is. The movie office space illustrates the same mentality. Its more than fiction, more than a parody. Its funny because we identify. Its funny because its ridiculous yet its the truth. You can see it in programs like the daily show. More truth is told about the news by John Stewart, because he falls under the protective blanket of comedy, than most mainstream news organizations. He can easily dismiss upsetting comments, ideas and truths as comedy. Most of you will not perform the research necessary to find a living company and there are not enough living companies to support those
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looking. So if you know you will be applying for a job at another XYZ zombie corporation, use this book as a tool to get the most bang for your buck. Know you can do the job but lack the required degree? Go order one. Know you can do your bosses job? Then go apply for his position at another company. You have learned all you need already. You have the keywords and know how to speak the language. Probably the most important piece of advice I have on creating a resume that wins is to have a flow, a story that makes sense. Most hiring managers will expect the ideal story from you. Whats the ideal story then? Its simple really. Its a story of loyalty and growth. It shows how you started at the bottom and worked earned your way up the corporate ladder that does not exist. Basically, you went to college, got a decent GPA, worked for ABC company for a few years before moving up the ranks in promotions or taking incremental steps by attracting more prestigious titles and responsibilities from larger firms. As you steadily climbed the ranks you attained the skills that brought you to the next level and your now looking for a company that can use your expertise and knowledge to make their company run more smoothly and bring them higher returns on their investments, whether it be increasing labor output, generating killer sales or offering management solutions that streamline their operations. Thats it. Thats all anyone wants to hear and thats what they buy, every time. It is the only story they want to hear and they will swallow it hook, line and sinker. Its what they believe they are entitled to and what they believe they will find. As an executive recruiter (Headhunter) for several years I would read literally hundreds of resumes each week in hope of finding the perfect candidate for my client. As time passed I was amazed at how many people I caught in outright lies on their resume. Ranging from blatantly NOT having the required skills needed to lying about have a particular college degree. Personally I found it fool hardy to lie about something you cant figure out
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how to bullshit your way through. Dont lie about having knowledge of some particular software programming language if youre not well versed in it. Now, if youre familiar with it and can get up to speed rapidly once you have the job, by all means go ahead and pad your resume. Another thing that amazed and frustrated me about being a recruiter was how rigid and myopic many employers were about their job requirements. Many skills and experiences could be learned on the job within several weeks of repeated exposure to that skill, but many times I had the ideal candidate who didnt have exactly the required experience. Despite the fact the candidates previous history was relevant enough for him/her to do the job; they were overlooked, turned away and snubbed in general. I learned quickly learned that my job was mostly about managing expectations. Much like a person looking for their ideal partner, my clients always had a list of their ideal traits and skillsets. My job was to find the real deal breakers. Basically their dream partner might have green eyes, brown hair, toned body, be 5 foot 11 inches tall, charming, eloquent, and have a killer sense of humor. Now, as you and I know, these people rarely exist and there are hundreds of people, if not thousands, that are a damn close match, but getting them to see it was the brunt of my job. Eventually I found that it was easier and more effective to just take a candidate that I knew was capable and give them green contacts, dye their hair brown, give them platform shoes, and tell them to be on their best behavior. More often than not it would work. It never mattered whether they actually had a degree or not; the green eyes. It never truly mattered if their hair was brown; no gaps in employment. It never mattered if they were the required height; making close to the salary offered in their previous job. What mattered was that they were effective for the position they were being hired for. On the other end of the stick, what are you imagining your job is going to do for you? What are your fantasies about the corporate world? Do you
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think they will care how many extra hours you will put in? Will you be promoted for you hard work and efforts? Will they be honest with you and tell you upfront, that you will be expected to work overtime and weekends? Will they divulge that you will be working under a boss that is a psychopath? Will they honor their promise to keep you hired on for at least a solid 2 years after your move ways across the country? Probably not. In fact, my wake-up call came when I recruited someone for a start up in California. I found an amazing, talented gentleman that lived in New York. He lived in a rent controlled apartment, which is a big thing in New York because, once you leave an apartment you can't come back to it at the same price. This guy lived in Manhattan, where the prices are astronomically expensive. When I was talking to my client I said, Look, I found a guy. He's interested but here's the deal. He doesn't know anyone in California and if he moves out there, he's giving up his rent-controlled apartment, his life, everything, so I need to get an idea of, what we call a burn rate for startups, meaning how much money they're going through every month and how much they will have left based upon their capital expenditures. He assured me, that their current burn rate was good for two years. I told the company that as long as they could guarantee him one year, he'd be comfortable making the jump. They agreed and he packed everything up and moved to California for the start-up. Within 10 weeks, half the company was laid off, himself included. I thought it was despicable. The two principals of the startup came from came from one of the marquee consulting firms globally and I held them to a higher standard. It really just pissed me off. Here's this guy whose life has been completely jacked. As soon as he moved out they rented the place almost immediately and the price skyrocketed for the apartment. He was stuck and I felt absolutely horrible about it. There was no offer to say Here, we really messed up. Heres six months income or salary to soften the blow. No. What ended up happening is that he sued them. I'm not going to go into dissertation on labor laws, but if you can entice someone
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to go across state borders for a job and then for some reason it doesn't pan out, especially under false pretenses, you can sue, and he did. I don't know what he won but I know he won. Still, imagine having to hire the lawyers, pay the fees, go to court, stress out, look for a new job, and wait for your life to begin anew. This world is not black and white. Not all lying is bad. Not all good intentions yield good results. Stop coloring within the lines that society draws for you. Realize you are in a war. Wake up to the fact that you make the rules, not them. The middle class is disappearing and its not only the corporations fault. Its our fault to. We let them do it to us. We believe in propaganda. We went to war over WMD, weapons of mass destruction. It was a lie. You are being lied to. Fight back. If youre going to go work for a zombie corp, get as much money as you can and learn to create multiple forms of income for yourself. Its not a want its a must. If you dont want to feel like you are under someones thumb, set yourself up to be in a power position; enter negotiations as an equal. Make a nest egg so that you can tell them to fuck off if they arent allowing you forward movement. Change your paradigm and change your life. When the former CEO of RadioShack was found out to not have the MBA he claimed to have, he got canned but RadioShack was going through some rough times and they just weren't doing well. So, he got canned but he still left with a nice severance package. If memory serves it was something to the tune of 2 million dollars. Not bad. The former CEO or maybe still CEO of Bausch & Lomb was found to not have the college degree that he claimed to have but the company was doing fantastic, so he got a slap on the wrist and, as I remember, he forfeited half his bonus for the year, about 2 million, so he walked away with 1 million dollars.

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Yes. You do risk being canned. Here's the thing however, if you're looking for a job and are currently unemployed, it's no worse than where you are now. Get off the Prozac and grow a pair. Dont wait for it to get worse. Do it now and go as far as you dare. You have little to lose and everything to gain. The hundreds of stories of famous fakers alone should tell you that people get caught and it matters very little. Its not about if you get caught, its about what you gained and how you progress from there. Do it now. Your happiness, health and life depend on it.

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Chapter 1 Resume Myths & Just Plain Bullshit

Resume Myths & Just Plain Bullshit Why Not Knowing Can Kill Your Career Before It Starts
I have a theory that the truth is never told during the nine-to- five hours. Hunter S. Thompson

Myth #1 Follow The Rules And You Will Do Well The world would be a painfully boring place if everyone followed the rules, not to mention, be much further behind than we are now. Rule breakers are what stimulate most progress in the world. The top echelon in our society are rife with what we would commonly call liars, cheats, charlatans and hustlers. Yet they remain elevated. Why? Because once you have attained that degree of wealth , status, privilege and freedom, it is generally agreed that you have earned it. Look at the Rothschilds; born from thievery. Einstein? High school dropout. Charles Schwab? Well known maverick. Ghandi? Convict. Stories of great success always built with tales of boundary pushing, creativity and steel will. In my years as a recruiter, I have received thank you letter after thank you letter from brave souls just like you that decided to accept a new paradigm, a new way of thinking and it has powerfully impacted their lives. The truth will set you free. The rules will make you a pathetic hamster, running in place for ever; they dont call it a rat race for nothing and yes, your frustration is warranted. On your resume, dealing with HR agents and at your interview, will be met with ridiculous assumptions, unrealistic expectations and be asked to swallow loads and loads of bullshit. This means that either, you get to work polishing and stretching the truth or your resume will rest at the bottom of
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the pile, yielding you little reward. Here, honesty and transparency are NOT strengths. Sell yourself well and you will have everything. To make sure we are on the same page lets briefly go over exactly what it means to fake your resume. Faking your resume literally means: A specific alteration of your employment history made, in order to deceive a human resources person or hiring authority in order to get hired. This means that the fabrication is in the resume itself, as well as, any supporting documents that you include with the resume like cover letters, salary information, references and or transcripts. Ill say that again. Its purpose is to deceive a hiring authority into giving you the job over the other guy. If you just plain know you cant li e or fib THIS BOOK IS NOT FOR YOU. If you are looking for good reasons, justifications or a good how to then a new job should be in your immediate future. Rule breakers, mavericks and rebels are the heartbeat of this world. They show us new paths, weaken failing structures and expose antiquated ideas and traditions for what they are. We need rule breakers for all forward movement. Dont just bend the rules, shatter the roof!

Myth #2 You Can Fix A Crappy Job Title By Explaining Your Duties There are many legitimate secondary reasons to fake your resume that fall under the expectation of the hiring authorities. How about an inadequate job title? Job titles are important on a resume. A good job title should encapsulate the responsibilities and authority you had working the job. Many people work far harder and with more responsibilities than their job title suggests and everyone knows that a crappy title doesnt help on your resume. Perhaps you assisted a manager who was incompetent and you made them look good on the job? Better yet, YOU did their job but for whatever reason, perhaps because of nepotism, you could never get promoted to their job. Maybe out of frustration you quit but now you CANT put that manager job title as your own, despite the fact that YOU did his/her job! Worse yet, due to jealousy or animosity because you quit, they now, for the first time, HAVE to do their own work and they wont give you a good reference because of it.
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So, you need to ask yourself Ok, what's the job I'm applying for? What's the title that I'm claiming I have on the job I currently hold? If you're an operations manager or if theyre looking for an operations manager and your current job is customer service rep but you were doing more of the job of the operations manager, maybe because the operations manager in your company was never around, then It's an easy, logical step to elevate your title to operations manager. After all, you handled their job responsibilities and you know youre capable of performing on that level. Dont wait for someone else to tell you when you are ready to do a job. Elevate yourself as fast as your learning curve will allow. Why the hell would you wait? People are funny. They dont want to hear the truth, they only want what they know confirmed and what they know is that stories like I did my bosses job must be pathetic attempts at climbing the ranks. So give them a story they are used to. Dont ask for permission. Take it and ask for forgiveness later. Make the decision to hire you a breeze! We will go over the rules to changing your job title in later chapters.

Myth #3 Employers Are Honest With You About The Stability And Working Conditions Of Your Perspective Job Theres a prevailing misconception that corporations are always honest about their financial health and stability. Theres also a misconception that a hiring manager will tell you the truth about the position you may be interviewing for. Anyone whos read the newspaper or watched the evening news has witnessed the lack of integrity that runs rampant in todays corporate world. In my experience, very few employers will fully reveal any unpleasant details affecting the positions they advertise. It is in their best interest to keep you in the dark about how stable or unstable your job actually is. For them, no matter what may be happening internally, they dont want it to affect the quality of the candidate they hire! Why would YOU feel you should be more honest than the corporation is being with you? Remember the candidate that moved from his rent controlled apartment in NY to CA, just to get laid of 10 weeks later? Perhaps your future boss or co-workers are complete bastards. Perhaps they know that the division youll be working for will soon be eliminated, or perhaps the entire corporation is
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in financial trouble and will soon be laying off large numbers of employees. In cases like these, you can bet that the hiring corporation will seldom let issues like fairness and morality get in their way. They need to fill the job and get on with their business. Its a sad fact that corporations are seldom honest when it comes to the information that an applicant needs to make an intelligent decision about the desirability of the position. It seems very hypocritical for a prospective employer to insist on applicants being entirely honest while they regularly conceal relevant job details. If you have any doubts about this, pick up a copy of Corporate Confidential: 50 Secrets Your Company Doesn't Want You to Know---and What to Do About Them. It will open your eyes to how companies really see you. Hire Right recently released some interesting statistics that show how rampant resume fraud is in the United States. The companys numbers show that 80 percent of all resumes are misleading. They also show that 20 percent state fraudulent degrees and 30 percent show altered employment dates. As if those numbers are not shocking enough, 40 percent have inflated salary claims and 30 percent have inaccurate job descriptions. The hilarity ensues with figures that show 25 percent listing companies that no longer exist, and 27 percent giving falsified references; and these are only the people they have caught! NEVER be the one to reveal your cards. Hold them tightly to your chest, knowing that your prospective employer may very well be doing the same. When you are being hired, you are looked at as a liability before you are considered an asset and you should look at them the same way. Come from a position of power. However badly you need the money might be equivalent to how badly they need an employee, but you will never hear them admit that out loud.

Myth #4 You Need To Have All The Job Experience An Employer Lists To Get Hired

You read a help wanted ad and the job seems perfect for you. You seem perfect for it too. Youve got all the qualifications they're asking for but wait, what does that say? Hmmm. They want someone who has experience
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with that. Well, I can do that, you think to yourself. I just haven't done it before, but I'm sure I can learn. This is the attitude you need to make it to the top of the resume pile. Below we will explore three job searcher mentalities. The first mentality is the most common and what causes all the bottlenecked traffic to form in the lower median bracket of the hiring market. These people assume that they need to search only for jobs that meet all their experience requirements, therefore causing a flood of overqualified people in broad skilled markets. Job Searcher A says: Oh well. I guess I don't qualify for this job. He or she moves onto the next help wanted ad. Job Searcher B says: O.K., so I don't have the experience they're asking for. I can just make something up. After all the last company I worked for isn't in business anymore. This new one will never find out what I did or didn't do there." Job Searcher #2 is just a few keystrokes away from adding fictional responsibilities to his or her resume. Job Searcher C says: It's obvious I don't have the experience they want but I do know I can easily pick up the skills I need to do the job. The only thing I can do is take a chance and apply for the job anyway. I'll use my cover letter to explain that I don't have the required skills but I am willing to do whatever is necessary to acquire them. I'll explain that I do have related skills. What have I got to lose anyway? Which one do you think is most likely to get the job? Job searcher B of course. Job searcher C may have it right by assuming they can pick up the skills needed quickly but wrong when it comes to being honest about that with a prospective employer. Remember the lesson about rambling on about this or that in your resume? The guy who puts down the words and titles they want to hear takes home the job, every time. If you know you can pick up the skills quickly, or you already have a base knowledge and need to dust off your learning cap, this is the perfect place to lie. Knowing you can pick up the skills you need in 1 to 3 months on the job is not a weakness. Dont bother to reveal it before hand, as a weakness. List it on your resume as a strength and then learn as you go, just dont bite off more than you can chew!

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Myth #5 - Your Boss Is Sane There's a great documentary called The Corporation and if you haven't seen it, rent it. It will be time well spent. It's brilliant. It is a film about education, awareness and explanation of how we live in a world filled with functional psychopaths, meaning someone who feels no emotions. Psychologists have this system where, to identify a person who is a psychopath or a sociopath they hook up the subjects brain to monitors that indicate brain function when shown controlled images. The film shows the testing room where they have subjects watching a video of a kitten. A normal person gets that oh how cute feeling and it shows on the monitor. Slides of disasters are also shown, where you can see the brain firing off rapidly. A psychopath sits there and watches those same images but remains flat lined. There is nothing there. They are empty inside. What is interesting about the documentary is that they talk about how psychopaths aren't like Hannibal Lecter types at all. That's Hollywood. Think more like Dexter Morgan, he smiles because people expect him to, not because he feels anything toward them. What's really interesting is that there are actually a lot of functional psychopaths in our society who will, because they have no feelings towards their fellow man, rise quickly through the ranks in the corporate world and these are the guys that a week before Christmas, lay off half the company with no pay. Who does that? It's a psychopath. I have a friend who is a psychotherapist and we were talking about this recently. As it turns out, about 1% of the population is clinically a psychopath. That means that if 100 people are in your company, where you're working right now, one is a psychopath. Not Hannibal Lecter but just a person that doesn't give a damn if you live or die; cold, unfeeling, and focused 100 % on personal gain. And thats not counting the people with NPD, narcissistic personality disorder, or those that have been twisted by lifes many wrenches and cant wait to meet you; their new punching bag. I recall talking with one guy who used to work insane hours, as many people do nowadays. This guy missed his wedding anniversary, worked late and missed Little League game for his kids. He worked on Saturdays and then one day got cut. Laid off. They had a big layoff and that was it. To add insult to injury, no two weeks pay, no nothing, just You're done. Here's
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what we owe you for today. He was then escorted out by security with everything in a box. I remember him talking with me and saying You know, I can't get those hours back, you know? The missed anniversary I alienated my wife. My kids were disappointed in me and it was all for what? For what?

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Chapter 2 Understanding The Enemy

Understanding The Enemy - Tactics That Win,


Over And Over Again
I found it far more interesting and profitable to romance than to tell the truth. Joseph Weil 1875-1976

Tactic 1 - The 30 second attention grab Resumes are all about presentation. Some hiring manager is going to scan your resume and make a determination in about 30 seconds or less. Your resume is then going to one of two places, the callback pile or the garbage can. If you don't do what you need to do to capture their attention, youll never get a callback. No callback no interview, no interview no job, no job no cash, no cash nowell, you get the picture. Basically, you have 30 seconds or less to grab attention and get that callback. This books main focus is how to make your phone ring. While there is no short way to explain exactly how to grab their attention, you will generally attain the knowledge through the: what to do, what NOT to do and how to guidelines and principals of this book. The number one thing you can do is learn to think like the person hiring you and avoid the obvious pitfalls once you understand the mentality. The general guidelines for avoiding the 30 second, resume to garbage can are: Do NOT copy and paste the bullet list of skillsets, experience or keywords a company is looking for. DO Make your fake job title match your stated salary. If necessary, research your industrys keywords and use them correctly throughout your resume.
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Do NOT leave large gaps in employment, unless easily excused in the cover letter. Make sure that your experience and educational background makes make sense together. Have printed, original documentation of listed certificates or degrees. NEVER clutter your resume with hobbies, activities or groups you belong to. More often than not, Theyll be used against you. Do not leave mistakes or sloppy grammar in your resume. At the very least, pay $50 bucks to have it edited online. Do NOT take too much credit for a project that obviously needed more than 1 person to complete.

In a poll of 150 hiring executives at large companies, the execs estimated that nearly 30 percent of all job candidates fudge on their rsums. Its actually worse than that, says Patricia Gillette, a San Francisco lawyer who has investigated hundreds of rsums while defending companies against former employees. "Probably 90 percent of the time, people lie on their rsum," she says. We figure that means 60 percent of the job force lies and gets away with it. 60% lie and get away with it. Those are pretty good odds for you! Just think, if the average idiot can lie and get away with it, what can you do with knowledge and a planned approach? Main rule: dont lie about experience you cant learn in 90 days and dont make up lies that dont make sense! If you going to bother to lie, do it well. We all hate bad liars but we love good ones. Kennedy, Clinton We feel so charmed we excuse the behavior.

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Tactic 2 - Know How Reference Checks Are Conducted Find Out What Your References Will Say About You You must plan on each of your references being contacted by your prospective employer. In order to be more convincing you should include at least one former supervisor, one peer, and one customer or client. Choose your best bets on all 3 accounts and then check for yourself. DO NOT LEAVE THIS UP TO CHANCE. Why on earth would you just hope for good reviews? Dont just hope, find out or get someone to lie for you. Make sure you know EXACTLY what each reference will say during the call. You cant afford to be blind-sided by them saying something you werent prepared for. If you cant find people willing to lie on your behalf, then at least call each reference you have listed yourself to find out what is being said about you. At the end of each call, ask the reference to recommend someone else to contact. You cant afford to let any wild card references to be thrown into the mix. Again, you must cover ALL angles. When performing your own reference checks, avoid asking questions that require a yes or no answer. Open-ended questions will reveal patterns in how your performance is being rated. There will be more on this in the how to section of the book. Yes, and incidentally, the power of the Internet comes into play here because you can now go to Linkedin and be proactive. Get in touch with other job hunters and network. Put your heads together. Agree to be each-others references. Who better than a guy that you know for a fact can speak the language? Make it mutually beneficial. Lie for each other to get better positions, titles and salaries. When corporate America tries to squeeze you like a tube of toothpaste, grab them with both hands and squeeze back! Tactic 3 - Know what HR people look for the 4 basic facts Legally HR can only ask a few basic things: Confirmation of employment: Yes, he worked for us. Dates of Employment: He worked for us from (start date) to (end date)
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The job title of the most recent position held. Would you rehire this person? If they answer no- youre done! Due to the oppressive legal environment in which we live, this is where most references will end. Since anyone interested in hiring you can only prove the where, when and job title, this leaves a great deal of room for exaggeration or, if necessary, even outright fabrication. The specific job duties or responsibilities can be rather freely expanded as can your former salary. You might also get away with some minor extension of the period of employment should you wish to cover up a gap in your employment history. Every company I interviewed reported that, according to well-established written rules, they are required to perform mandatory employment reference checks on every single applicant. However, when I discussed the subject with a dozen hiring managers in a bar after a few drinks, an entirely different story emerged. Every one of them admitted that checks are often either skipped or only partially completed. Todays managers live in a very rushed environment so many managers simply cant find the time to place the repeated phone calls and mail out the reference requests. They also know that should they make a mistake during a check it could get them into hot water so theyre more than a little intimidated. Another arrogant mistake is made by those that carry the attitude that they, and they alone, can confidently extract the best employee from a crowd by "gut feel" because theyre such a "good judge of character" and so have no need for further data. Several managers with extensive hiring experience admitted that they had yet to perform their first reference check! Just be aware that for whatever reason, many checks are never made. Tactic 4 Make the hiring authority jump through hoops - Provide a slightly altered address for former employer If you provide a slightly altered address for your former employer, the mail may go astray. If the address is a PO Box, simply switch two digits of the PO Box number. Otherwise, you might try incorrectly abbreviating the town name and switching two digits of the zip code. This may only serve to delay
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the arrival of a reference letter, but theres always the chance that they wont even bother to follow up with a second attempt. The goal here is not to blatantly lie but to make more hoops for your hiring authority to jump through. Be a pain in the ass. Give them a good story and make it (un-seemingly) hard to verify anything except what you want them to see. Humans are human. No one wants to do more work than they feel is necessary. Everyone cuts corners. The odds are good that if you make a good impression and follow it up with a great interview, youll land the job and never look back. Tactic 5 - Learn how HR Managers Check the Truth in your Resume learn where your lies will be most effective A survey by the New York Times Job Market research team identified the following techniques used by hiring managers to verify job candidates' claims made on their resumes: Checking of references47% Evaluating candidates during the interview process30% Checking of past employers/schools listed on resumes...17% Asking questions of candidates to see how specific their answers are6% Evaluating new employees once they are on the job....4% Requiring samples of candidates' work2% Requiring candidates to complete tests during the hiring process2% As you can see from the above chart, by paying attention to the top 3 areas you can achieve effectiveness on 94% of your resume! This is close to the 80/20 concept found in most business models today. 20 percent of your customers bring you 80 percent of your business and so on. Pay attention to
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reference checking, the interview and past employers & schools to be 94% ahead of the rest of the jobseekers. Tactic 6 People believe paper documentation - Using Mail-Drops and PO Boxes for Reference Checks Another way to create nearly un-checkable references from large companies is to use a mail drop service, such as a rental box at a Mail Boxes Etc., that accepts mail addressed to massive organizations. AT&T is a favorite because it is so large, decentralized, and hard to track down. Heres how it works. A cheat gives a recruiter the mail drop and the name and number of a fictitious supervisor. If the recruiter calls, the given reference, a "secretary" hes set up (a friend who can act on the phone) says the companys policy is to respond by letter only. Mail is then sent to the fictitious supervisor and forwarded to the cheater, who then writes his own recommendation. People believe paper documentation. The Society for Human Resource Management study found that only 30 percent of all people hiring verify the authenticity of references in letters provided by candidates. Tactic 7 - Understanding Employment Background Check then using that to your advantage It's not so much what employers can say, as it is what they're willing to risk saying. In many states, the laws related to employment background checks allow you to sue. If your ex-employer intentionally states false or misleading information that prevents you from landing a job, they could be subject to your subpoena. Employers are even hesitant to even state the truth to begin with, because former employees might try to sue anyway. It's a burden of proof thing and it costs employers to go to or stay out of court. Even if employers are in the clear, they risk worker-bee juries siding with the "little people" against the "big, bad, corporate giants." This is one of those times a stereotype is tilted in your favor. Leverage it for all its worth. Use this to your advantage by calling your old employers and pretending to inquire about yourself as a former employee. Ask leading questions and see how far this employer is willing to press their luck when discussing details about you. Even do this to employers you know that you left on bad terms with, just to see the limits of the kinds of information that can be given. If
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you are too chicken to do this imagine the box and step outside of it. Get a friend do it for you and listen in on the other line. Employers face yet another lawsuit dilemma, which might make them more willing to spill the beans about you however. Laws in some states permit employers to sue other employers, if during employment background checks, they omit or lie about serious employee acts. This is especially true if the employees again commit the same or similar acts on the job. Employers might also get sued for "negligent hiring" if they don't screen employees through background checks, and someone suffers injury because of it. Two rather serious examples of employee hires a company can get sued over are convicted child molesters working with children and substance abusers working in the transportation industry. Check your employers state guidelines and be extra careful when applying for jobs that work with victims, children and those that can lend to serious injury for they be more sensitive and inquisitive for obvious and necessary reasons.

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Chapter 3 Phrases To Avoid & Dumb Mistakes

Phrases To Avoid & Dumb Mistakes - How To


Avoid Failing For The Wrong Reasons
You may make mistakes, but you are not a failure until you start blaming someone else Unknown

We all make dumb mistakes but if you have time to think a project through, take that time to check and re-check your resume for flaws, errors and downright dumb mistakes. Whether you were ignorant of the facts or just never understood the thinking behind these concepts before, you now have no excuse. Pay attention and scan your resume for any and all of these career killing mistakes. Dumb mistake number 1 - Choosing vague career accomplishments If you chose to include career accomplishments on your resume, they must be specific. Vague or inexact accomplishments are worthless and will certainly lead to a detailed discussion. Detailed discussions can get you caught. Be careful with accomplishments, as you must be prepared to answer detailed questions. Dumb mistake number 2 Indicate proximity of previous employer If you indicate that your last employer is a firm right down the road, its very likely that a prospective employer will go ahead and give them a call or send a letter. By simply listing a firm in another state, you somewhat reduce the odds that a prospective employer will either actually go ahead with the check or get the reference check back (via mail) in time to be used in making a decision regarding a job offer.

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Chapter 3 Phrases To Avoid & Dumb Mistakes


Dumb mistake number 3 Begin or end your employment on January/December 1st A dated employment that all starts and ends on exact beginning of the multiyear, January 1st December 1st so on so forth is sure to raise an eyebrow and lead to questions in the interview. Remember, they are already discounting 30% as fluff and puffery, dont give them a reason to dig deep er.

Dumb mistake number 4 Bragging about self-employment If you're going to write down that you're self-employed don't get too carried away with the skills you attained or the experience it gave you. Remember, if they feel that you're too good to be true their red flags will pop up and they may start to dig deeper into your resume or worse, doubt the whole thing. If you write that you were self-employed keep it basic, and keep it believable.

Dumb mistake number 5 Dont put down or fake irrelevant employment Make sure that the company that you say you worked for in the past is in similar business to the line that you're being considered for now. Human resources people generally prefer hiring prospective candidates that came from a similar industry they are in; competitive companies preferably. If youre making up a company that you supposedly worked for, make sure that you pick a company that is similar to the one youre interviewing for.

Dumb mistake number 6 Dont use too many references that are unreachable Don't be too carried away in using references or supervisors that no have forwarding address or aren't reachable. Human resources people will smell a rat and start digging deeper into your resume. Try to avoid doing this if at all
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Chapter 3 Phrases To Avoid & Dumb Mistakes


possible. If you're going to use bogus references, it's OK to have one or two who are no longer reachable. Preferably, have a few friends in place who will give stellar recommendations for you. Phrases that sink ships Although you may be tempted to use catchy little phrases that you saw on someone elses resume, they are probably not as original as you think, or cute for that matter. A quick search on Google for phrases not to use on your resume yielded a plethora of results on Google. It seems that catchy phrases are rampant and hiring authorities like to trash resumes containing overused descriptions. At the time of this books writing I did the above simple search and pulled this list from Careerbuilder.com as an example. Always check for what not to use or overused phrases on resumes before sending yours out. Phrase 1: Track record of success. A better way to say it: Achieved 117% of quota in 2010, 110% of quota in 2009 and 114% of quota in 2008Consistently surpassed sales goal by 10% or more each year. Brought in over $4Million in sales from new accounts each of those years Phrase 2: Exceeded all productivity goals for the department. A better way to say it: Exceeded established department productivity goals 16% which added $2.2 Million to the bottom line in 2010. Phrase. 3: Team player. A better way to say it: Coordinated team to help research, evaluate and procure, and implement new ERP solution.

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Dont use someones played out phrases. Its so easily avoided that there is no excuse to have these show up on a resume once you are aware that they exist. Check for these dumb mistakes especially if you have outsourced your resume. Better yet, be preemptive and go collect a list of phrases that you dont want the writer to use. If they use any of those phrases have it rewritten or do not accept the doc and refuse payment. If its on paper its part of the deal.

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Chapter 4 - Dont Let Your (Overly Honest) Resume Put A Bullet In Your Stressed Marriage, Dreams or Mental Health

Dont Let Your (Overly Honest) Resume Put A Bullet In Your Stressed Marriage, Dreams Or Mental Health
Honesty is the rarest wealth anyone can possess, and yet all the honesty in the world ain't lawful tender for a loaf of bread. ~Josh Billings

There is a proverbial bullet in everyones life that can break what they have been trying so hard to hold together. Whether you are late in child support, house payments or you are having to cut back on lifestyle things that you and your family are used to (amount of cars, family vacations, cable tv), finding a good paying job, before its too late, can be a stressful and allconsuming task. When will that final shot ring out? When will your significant others patience wear out? Its a matter of time and it can feel like life or death. Learning from others is often the easiest first lesson you can acquire. It gives you the feeling, If they can do it, then so can I. Hundreds and thousands of famous and accomplished people have lied on their resumes and gotten away with it and so can you. One of my favorite stories is of David Geffen who owns Geffen Productions, Geffen Music and Geffen records. Hes a Billionaire ($4.5 Billion to be exact!). I think what's interesting about his story is that he used to work at one of the big talent agencies in Hollywood, the William Morris Agency. Everyone started in the mailroom, basically the lowest of the low delivering mail right? He found, when applying, that you had to have a college degree
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Chapter 4 - Dont Let Your (Overly Honest) Resume Put A Bullet In Your Stressed Marriage, Dreams or Mental Health
to start in the mailroom, which is asinine, right? He had no college experience so he forged transcripts and a letter that showed that he graduated. He got the job and the next thing you know he became one of the most powerful agents in Hollywood. From there he expanded into other things and now he's a billionaire but it all started with that one is sheer act of audacity. We can also take a lesson from former Notre Dame coach George O'Leary. After leaving Georgia Tech to work a head coach for the University of Notre Dame In 2001, discrepancies were discovered on his resume. He had claimed to have a master's degree from "NYU-Stony Brook University," a made up college and falsely said he had earned three letters in football at the University of New Hampshire. This ultimately led to further scrutiny and background checks, ending in his termination. Heres the interesting part. Legally Mr. OLeary was fired from the job, not for lying on his resume but for lying on his job application. Resumes are not legal documents, so there's not much an employer can do if you lie, except decline to hire you. Nevertheless, if you lie on your resume, you'll have to follow suit on your job application or risk immediate exposure. Job applications are legal documents. If it comes out later that you lied on your job application, your employer has the right to fire you, even if you've performed well, so take this into consideration when choosing what to lie about. P.R. Agencies And How To Use Their Thinking To Get You Hired About a third of America's currently practicing PR men and women began their careers as journalists. says Toxic sludge is good for you, by John C Stauber & Sheldon Rampton. A P.R. agency is responsible for the public image of their client. They are known, spin doctors, truth benders and sliver tonged liars. What works for them can work for you. Be your own P.R. person and watch the doors swing open for you too!

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Chapter 4 - Dont Let Your (Overly Honest) Resume Put A Bullet In Your Stressed Marriage, Dreams or Mental Health
Understanding how P.R. works is best illustrated by example. Here, P.R. agencies orchestrate grass roots campaigns to lobby Washington and slowly change public opinion. It is insidious and effective as hell. Just listen to these names of supposed peoples groups, and the companies that established them, to get a clear idea of how much power the wording, lies and headlines in your resume can give you. Tobacco giant Philip Morris hired a large P.R. firm that created The National Smokers Alliance to advocate the then unheard of smokers rights. If that isnt grimy enough, P.R. Firms have created environmentally friendly names for non-environmentally minded objectives like The Global Climate Coalition and the British Columbia Forest Alliance, both which hide their true agendas and pander to the public interest. None of this is illegal and it helps the large companies CRUSH their competition. It can work the same for you, you just need to pay attention. The best way to ensure that you have good resume speak is to outsource your resume. Hiring a professional resume writer is well worth the money and not at all illegal. The problem is that you have to provide the information you want them to use and you also need to know what good quality looks like, therefore, do your homework. Here are a few more quotes from Toxic Sludge is good for you to help you understand just how widespread lying is. It is in fact, an entire industry; AND ITS LEGAL!!! Academicians who study media now estimate that about 40% of all "news" flows virtually unedited from the public relations offices, prompting a prominent PR exec to boast that "the best PR ends up looking like news." - Toxic Sludge Also disconcerting is the fact that the 150,000 PR practitioners in the US outnumber the country's 130,000 reporters. Toxic Sludge
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Chapter 5 The Machiavellian Way

The Machiavellian Way Recreate Yourself And


Give Them What They Want To Hear

If you want to tell lies that will be believed, don't tell the truth that won't.
Emperor Tokugawa Ieyasu of Japan, seventeenth century

The best and most powerful of us recreate ourselves whenever necessary or beneficial. We identify ourselves not by what we do for work but by who we want to be or feel like we are inside. This makes for a much more entertaining and interesting story at the very least. There are only so many currencies we have, being human. If we can create enjoyment or alleviate suffering we have learned a valuable skill. New York-based corporate investigation firm, Michael G. Kessler & Associates Ltd. recently wrapped up a six-month study in which 25% of the 1,000 resumes the company examined were fraudulent in some way. In many cases, the false claims were supported by fake documentation obtained via the Web. For as little as $150, you can become certified in just about anything on the Web. Imagine the possibilities. Stop letting your friends, family or job title define who you are. Dont play the limited role society expects of you. Self-creation is the first lesson in the world of art so take a hint from the world stage and participate in the play. People will thank you for it. Imagine you are inside the head of a HR person or Hiring manager. You can hear their every thought and feel every feeling. Would you rather believe that you must hire a below average employee and deal with a few blemishes on a resume? You would probably tend to believe the opposite; that you
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will attract the best of the best, especially in this downed market with people clambering and competing for the positions you offer. You will likely be very turned off by honesty like employment gaps or other blemishes that look less than ideal. You will tend to believe that your dream client will have none of these errors and that you can rely mostly on your gut or intuition to feel a client out. This behavior is purely irrational and most people have it. Furthermore you will likely disdain the people that betray the gravity of their need for a job and overlook them in favor of those that could take it or leave it. The irrational thinking here can be found in the assumption that a jobseeker appearing desperate must have not had enough foresight to avoid their current, unfortunate position, therefore, those that are employed, unconcerned, indeed cool and collected, must have their ducks in a row and be worth further exploration. Hiring managers may even be praised for chasing down or hounding an elusive client, one they have decided will make their company substantially better in some way. Several news articles have come out showing how Hiring Managers are explicitly discriminating against those that are currently unemployed! In some job ads they have even blatantly written, Please dont apply if youre unemployed. How sick for them to think that just because one currently doesnt have a job that they have NO value! Heres an article from CNNMoney.com: Looking for work? Unemployed need not apply http://money.cnn.com/2010/06/16/news/economy/unemployed_need_not _apply/index.htm

Play to peoples fantasies. Be that employee that will fulfill their needs. Do not appear to fit too perfectly, however, as this can seem forced and fake but have all the necessary goods and little or few of the bads that will make their decision to call you back for an interview instant and effortless. As
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long as you know you can perform the job required, who is really helping who here? There is a surplus of surveys showing that resume fraud is rampant but none agrees to the exact number. Take for example a recent survey by Morgan & Banks that found that an alarming 17 per cent of male and 7 percent of female respondents admitted to lying outright on their CVs to secure a position, with those earning $50,000-$100,000 most likely to commit what the Americans call resume fraud. The best way to find the prevailing ugly truth about the hiring world is to listen to the complaints and viewpoints of those that hire. Beyond doing great research into the company you are trying to get hired for, which is highly recommended, your next best bet is simply to understand what really upsets these people and makes them feel like you are one of the mindless millions. An example of a general complaint of HR people and hiring managers is clich language. Look at the examples below to get an idea of how using clich language makes these people feel before they decide to give you a callback. When I see clich job titles, I know the candidate has lost touch with the market and may bring outdated skills or ideas to our firm. Fortune 500 company I might overlook a clich phrase in a resume of a strong candidate but two or more overused phrases makes me uneasy. Apparel industry HR Using clichs is like having canned responses for jokes, unless your Rodney Dangerfield Im not calling you back Advertising and Marketing firm NY, NY

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When I see a title used in 50 resumes or more, Im like, did all these candidates use the same resume writing service or what? Small business owner, graphic design Clich phrases equal do not call list. Sales and Marketing, Chicago, IL If it would have flunked in school it will certainly flunk you here. Banking industry, LA, CA An excerpt from Robert Greens book, The 48 laws of power, says it best here, Fantasy can never operate alone. It requires the backdrop of the humdrum and the mundane. It is the oppressiveness of reality that allows fantasy to take root and bloom. In other words, find out the irritants, issues and problems that are plaguing these hiring authorities and play to THAT. If the general opinion is that candidates have spotty histories, clean yours up. Maybe the company you are applying to needs creative people. Be creative with your titles and wow them with your words. Whatever the need is, identify it and fill it, no matter how irrational it sounds. Consider how hungrily people eat up the fantasies that P.R. agencies are PAID to create for their clients. DuPont chemicals ran, a now famous ad campaign in the 50s, promoting a new chemical for killing pests made from post war chemicals. Initially people were very hesitant to buy the chemicals, thinking they would be unsafe. A huge P.R. victory came when they decided to film a commercial spraying DDT (a chemical made from post WWII chemicals), or what looked like it, over a swimming pool of playing and laughing children to illustrate its safety. In a few short months after running that campaign, DDT was sold to American houses and farms by the TON.

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What was the problem that DDT offered a solution to? Unwanted pests, and damages crop yields. Farmers had already been tricked into using chemical fertilizers that were making their crops weak and susceptible to the bugs, but rather than accepting that they may have caused themselves this damage they opted for the fantastic; a miracle spray that would eliminate this problem for a few cents an acre. As if this story from the past isnt potent enough, how about this fact from today: an astounding 80 per cent of Silicon Valley employees admit to having lied on their resumes! People want to believe the fantastic and they will, over and over again. Learn this truth and use it to your advantage. The formula is simple and to borrow again from The 48 Laws of power, compare this thinking to that of the hiring manager. The Reality: Change is slow and gradual. It requires hard work, a bit of luck, a fair amount of self-sacrifice, and a lot of patience. The Fantasy: A sudden transformation will bring a total change in one's fortunes, bypassing work, luck, self-sacrifice, and time in one fantastic stroke. The Reality for a hiring authority: The hiring process is slow and methodical, every reference and claim must be checked and verified, every hire must be trained and monitored. Few people if any will fit all the roles you need and it is unlikely that one will come waltzing across your desk anytime soon. The fantasy for a hiring authority: The job market is down, leaving many high quality candidates looking for jobs, there are not many jobs like this so I will see a good cross section of applicants come across my desk. Although many people lie, I have a good gut intuition about who to trust and If the interview goes well I probably dont need to scrutinize my pick very closely, after all, I still have my job dont I?

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Studies by Paul Ekman, a psychology professor in the Department of Psychiatry at the University of California Medical School in San Francisco, have repeatedly shown that people are poor intuitive judges of truth and deception. Most people cannot tell from demeanor whether someone is lying or telling the truthbut most people think they can, say Ekman, author of 13 books, including Telling Lies (W.W. Norton, 2001). Over the years Ekman has tested about 6,000 peopleamong them college students, police officers, judges, lawyers, psychiatrists, and agents of the FBI, the CIA and the Drug Enforcement Administrationto determine if they can tell if someone is lying. He has found, he says, that 95 percent of them are close to chancetheyd do just as well flipping a coin. Knowing this puts you in the power position when you go in for an interview. Especially if you think youre a bad liar. Guess what? As long as your rehearsed your story and know it inside and out youre going to easily fool your interviewer(s). About 30 percent of all job applicants make material misrepresentations on resumes, according to some staffing experts. ADP Screening and Selection Services, a unit of the Roseland, N.J.-based ADP payroll and benefits managing company, says that in performing 2.6 million background checks in 2001, it found that 44 percent of applicants lied about their work histories, 41 percent lied about their education, and 23 percent falsified credentials or licenses. In reality, what you're doing is helping your potential employer to take the best candidate for the job; YOU. From a moral standpoint, don't go applying for jobs that you're obviously not qualified to do. If you never graduated from high school, don't delude yourself into thinking you can become a heart surgeon, however, if you were an assistant sales manager at a company, and you practically ran the place, you should consider padding your resume to help you get the job you were already doing but never received the proper credit.

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Chapter 6 How Much Should You Lie?

How Much Should You Lie? Exploring The


Razors Edge Between Lies That Move You Forward And Lies That Get You Caught
The Edge... there is no honest way to explain it because the only people who really know where it is, are the ones who have gone over. Hunter S. Thompson

Drawing the line between too much lying and not enough is not an exact science but common sense and knowhow will get you 99% of the way. Many times, a prospective employer will have you provide a resume AND fill out a job application in order to try to trip you up. Usually the application will contain a statement that points out that the existence of any untruthful information may lead to your termination if discovered. Make absolutely sure that your resume and application synch up perfectly. If youre going to do all the work to make your resume perfect, dont mess it all up by being sloppy about the job application. After the job app hurdle the record checking begins. In some instances, your resume may be checked and cross-checked via your Social Security record (which gives the exact dates that employee contributions begin and end at every single company youve ever worked for). Its rare for companies to do this and is usually done by Fortune 50 (Fifty) companies. If theres a chance that the company that youre applying for uses Social Security records to check you out, youre limited as to how much you can lie on your resume since theyre going to know the exact dates of when you worked and how much you were paid. Your police record, or lack of one, and a complete rundown of your credit history, including monthly payments, will be reviewed. There will also be a thorough check into your references,
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making sure the people you use as references actually have the job titles they claim, and an in-depth look at your educational background. We will discuss how to get around some of these pesky problems in depth in module III. Keep in mind that background checks of this depth cost money and most companies will not spend that much money on each candidate that they interview. In most cases, these kinds of checks are reserved for the top two or three job candidates. In fact, as well discuss later, youll be surprised as to how few background checks are ever conducted despite their claiming to do so. The important thing to understand about these checks is how exactly they reflect on you. The best way to prepare for this scrutiny is to see what is on your records for yourself. Do not leave anything up to chance! Before starting your job search, you may want to stop off at www.qspace.com and instantly check your credit rating ($34.95) at all three of the major agencies. Viewing your results before your potential employer does may be worth your time and money. Thankfully, there are some laws being proposed in the US to make it illegal to check someones credit as part of the hiring process. Dont worry if you have horrible credit. With the amount of identity theft going on today its easy to warn your prospective employers that your identity was stolen and that its been a nightmare getting it fixed. You might be surprised how much empathy this tactic will get you! It is good to check your credit report annually anyway. Sometimes people forget about credit cards they have opened and never used or worse, the ones they have used to buy infomercial stuff in the middle of the night because they have convenient credit card processing. Little payments can turn into big hurdles later on down the road. What if your background checks out just fine? Have you overcome all of the hiring hurdles? Well, dont get too excited yet, many companies are delving even further these days. ReviewNet (www.reviewnet.net) is a company that
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thrives by testing applicants virtually (by computer) to detect above or below average virtual skills. The companys tests give applicants the ability to take the Internet-based quiz from a computer at home or at the potential employers site. The test is timed, and an evaluation lets the person giving the test know how much time it took the test taker to complete the multiple answer quiz. Then ReviewNet gives the company that is administering the test all answers that are correct or nearly correct. With these outsourced tests, even a non-technical person has the ability to hire qualified applicants or disqualify those who dont make the grade. This allows that company to delegate the hiring of more and more specialized applicants to less specialized and less highly trained, therefore paid, hiring authorities. This reduces hiring costs for the company and saves senior management time and headaches. This can be great for those that test well and can make the interview process more about personality and assessment of industry culture knowledge. Of course it can backfire as well, so if youre not an ace at tests, make sure you study up well if you are thinking about lying and adding a skillset you do not truly possess. A little resume sprucing can be considered part of the process. Employers expect you to jazz up your resume a bit and tailor it for their jobs. Off course, there's a big difference between jazzing and lying and lying is what we are talking about here. Just about every book you read says the same thing about writing a resume. Plug the holes in your employment, lead with your strengths, a good educational background looks wonderfuletc, but how much lying is too much? The simple answer is; you have lied too much if you raise suspicion in the interview. As long as you can act the part your resume makes you out to be youll be in the clear. Use some common sense and only lie about things that you can bullshit your way through or can produce realistic documents to back up your claims. Its not usually the lies that get people
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caught, its their behavior or things they have overlooked that point to the lies causing more questions that eventually expose the truth. Dont make people suspicious. Theres a comedian that does a bit about how his friend wondered how he could tell that the Rolex he was wearing was fake. Friend: What gave the fake Rolex away? Was it the second hand not sweeping smoothly? Comedian: No, it was the guy wearing the watch that gave it away. Perhaps the mustard stained KISS t-shirt doesnt go with a real Rolex owner image. Let's say you're going for a job that requires you to participate directly in launching new products. Naturally, you'll want to highlight anything in your employment history that translates into such experience. Simply writing Regularly attended new-product meetings doesn't pack much of a punch, however, Instrumental in launching new products does, and is honest if you were truly instrumental. If you helped to launch only one new product in your entire career, then the statement above is not entirely true. It implies that you launched several new products, which is not the case. Instrumental in launching the widget product is a better way to write it. If you weren't truly instrumental, then Assisted in launching the widget product is more appropriate. If you've never helped to launch a new product, then any statement on your resume that implies or states that you have, is at least an embellishment if not an outright lie. Sure, all employees do their part to get new products out the door. For example, accountants crunch the numbers and technical writers create user documentation. This is incidental involvement, not direct participation as the statements above imply. It may catch up with you during an interview or worse, on the job unless you know you can talk your way through it and have enough knowledge to come off sounding legitimate.

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The main objective when telling a lie is to make it believable. Believability means congruency. Dont lie about a college degree and then state a salary that is far too low for your level of fake education. This may seem like common sense but it is easy to miss small details, especially if you are boldly lying about many areas. Can you get away with claiming more credit than you truly deserve? Yes. Its very likely and if you think you can, a) back it up, b) get away with it and, c) it will help you get the job you want. When you add something to your resume, always remember to consider the risk versus the reward. The best way to not get caught is to understand what companies can and will look for. It is also important to be aware of what they might uncover. The larger the company or salary, the better chance that they will do some major digging to try and ensure you are who you say you are, but we will discuss how to throw them off the trail in the how to sections of module III. For now we will stick to their processes and how they think.

A survey by the New York Times Job Market research team indicates that 89% of job seekers and 49% of hiring managers in the New York metropolitan area believe that a significant number of candidates pad their resumes. Numbers like this have sharpened hiring managers noses and they will sometimes be suspicious if your job description or titles are an almost perfect match to the one that they described in at or job board posting. Most people know that if it's too good to be true it probably is, therefore, if the job description has some keywords which you know for sure are hot buttons for the hiring manager, than make sure to pepper in those keywords in your resume, just dont make it blatantly obvious. Again, if your resume matches word for word the job description from the job board posting, you will raise their suspicions. Sometimes they will look for a consistency in writing style, or lack thereof. Since many people just cut and paste the job description and put it in their resume, Human Resources people are used to busting people that are too lazy to make the key words
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blend in smoothly. Make sure that you take the time to reword correctly, as well as keep the keywords were the hot button where it's in your resume. Hard-core hiring managers may ask your reference for references. Sometimes this can choke up your friend trying to do you a favor. It's not too likely that this will happen, but beware of it, and if you are having a friend lie, have a second friend on backup just in case. There is then the issue of personal information, when it comes in to play. In some U.S. states, most of what rightfully belongs in your personnel file is not confidential. For example, in California, only medical information (e. g., physical exams) is confidential. Additionally, you might have signed a release form when you hired on, authorizing your employer to give out employment-related information about you, without consequence. Even if you didn't sign such a form, it might be in a policy manual and you likely agreed in some way, shape or form to abide by company policies. (Some states consider policy manuals as binding, implied contracts.) Similarly, your prospective employers might require you to sign releases authorizing them to collect information about you during background checks. As if all that isn't enough to put you on edge, states are starting to pass laws that allow employers to speak more candidly during employment background checks, without the risk of defamation lawsuits. Research the laws in your country, province or state as they are very diverse in nature. Still, you might be able to relax a bit more by remembering that companies want to stay out of legal battles in general and there are complicated laws in place that often make companies choose to shy away from too much information digging behavior. There is yet another monster we have not yet addressed, painfully honest or spiteful former coworkers, supervisors and managers. Some HR departments try to further limit their risk, by issuing guidelines that instruct employees in the do's and don'ts of former-employee background checks. The "do's" are typically along the lines of name, rank and serial number, as mentioned earlier. The "don'ts" might instruct employees to reveal nothing and let the
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HR department handle background checks. Unfortunately, not every company is diligent about limiting background checks at the employee level. Worse than that, not every employee reads, remembers or adheres to the guidelines anyway. Regardless, HR might allow employees to speak candidly with company-authorized employment agencies and background investigators. Professional investigators who offer employment background checks know that employers might be fearful of lawsuits, so they cleverly phrase questions to reveal volumes while limiting risk. For example, instead of asking, "Why did this person leave your company?" they might ask, "Would you hire this person back?" A vague, evasive or simple "No" answer doesn't reveal much in the way of potentially libelous information, but the investigative minds will read between the lines. Heres a great example to hearten your journey. The $210,000-a-year president of the Houston area's transit authority, Shirley DeLibero does not hold two associate degrees listed on her resume, the Houston Chronicle reported. Metropolitan Transit Authority board Chairman Robert Miller said he continued to support Shirley DeLibero despite the false degree claims, which have been widely reported in past news stories profiling DeLibero. Deeper digging revealed that women were not even allowed to enroll in one of the schools she claimed she got a degree from in the 1950s until 1970. The point is, she knew that she could do the job and that the qualifications were just a hoop to jump through. So, in a certain fashion, she jumped through them. Despicable? Well, what is largely lacking from the news reports of her scurrilous behavior is that she was found to be incompetent to do her job. In fact, quite the opposite happened and she was supported for her good work despite the lack of claimed education. Lets face it. Most jobs do not require the education they insist is mandatory, nor are they as difficult or prestigious as they put forth. If you have the basic skillsets and knowledge the job requires, with an average or
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slightly above average IQ,, youre going to do just fine anyway. Most jobs are noting but repetition after the first three months with a few skills added down the line.

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Chapter 7 Behind Enemy Lines

Behind Enemy Lines Thinking Like An Employer


To Avoid Mistakes And Grab Attention
The evil that is in the world almost always comes of ignorance, and good intentions may do as much harm as malevolence if they lack understanding. Albert Camus

Most people think of their resume as a delightful insight and introduction to a company that wants their services. This could not be further from the truth. Employers use resumes as a screening device to deal with the deluge of responses to job postings. Says, Susan Britton Whitcomb, author of Resume Magic by. I couldnt agree more. Just like a plane will dump cargo if it is low on fuel, resume screeners are looking to lighten the load as well. They are looking for reasons to throw you in the trash. A misspelling, absent number or clich phrase can be a reason to instantly discard you when looking for the best clients to interview. They just want to get that mound down to a size they can work with it and sometimes you wont even get 30 seconds worth of their consideration. Its straight to the keywords, education and maybe a brief employment history scan for big names. Many times you may be bumped out of the running just because your wording is not as catchy or hard hitting as the next guys. If youre not going to bother to create a rapport with the hiring authority BEFORE you hand in your resume then you are flipping a coin anyway. Youre basically banking on the fact that everyone else that is vying for the job has been too lazy or scared to do that as well. This is where resume padding becomes necessary. You cannot afford to have anything missing or
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out of place because you are not going to get a second thought that a face to face meeting may buy you. I look for good employment history with recognizable companies, ie Fortune 500, sales achievements, and stability says Susan Britton Whitcomb. With hiring managers, you must show that you understand the corporate culture, can help achieve business goals, and are a good fit within the department... Listen to the following quotes from resume scanners, recruiters and hiring authorities. I can tell a leader by the language in the resume. A candidate often betrays their inner attitude by the words they use. Our clients value patterns of success over specific experience If you have 10 years of experience and a one page resume, there is a problem An objective or targeted profile is of paramount importance; Recruiters will not guess or take the time to care. Sales and marketing resumes for $100,000 careers Candidates need to understand how to tailor their resumes to relevant industry experience only, I dont want to hear about how you had fun one summer managing a water park for kids The days of personally delivering your resume are over. When a candidate walks in and drops off a resume, honestly, Im a little creeped out.

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CNNmoney.com offers a rare and painfully honest glimpse into the minds of corporations inner workings in a piece by Jeanne Sahadi, reviewing former human resource executive Cynthia Shapiros new book, "Corporate Confidential: 50 Secrets Your Company Doesn't Want You to Know." The article, found at http://money.cnn.com/2006/02/22/commentary/everyday/sahadi/index.ht m, illustrates some of the darker truths and misconceptions about the corporate agenda, long overdue in our propaganda riddled culture. The article focuses on dispelling myths about everything from financially incurred layoffs to beliefs that HR is your friend! The article explains how layoffs are, more often than not, targeted attempts, aimed at relieving a manager from a few problematic employees while shirking the responsibly incurred from outright firing them. It also makes bold accusations, rightfully pointing out that HR agents loyalties dutifully rest with upper management, not the employee. The piece ends with a powerful statement, Anything you say can and will be used against you if need be -- no matter how sympathetic and helpful the person you talk to may seem. I would highly recommend giving it a read. Information like this brings into question the kind of personality that is attracted to the HR position. If I told you that a lot of HR people were former police officers, you might get a certain impression. So, if not would be police officers, who are these people? Well, I can't speak for all HR people but I think most HR people get into the setting because they like people. It is a position that is predominantly held by females, I would guess 90% conservatively and I believe they truly begin the job with a desire to help people, but eventually, they become hounds for the Corporation and it becomes more about protecting the company than the employee. They try to pass themselves off like they are your advocate, once you are with the company, but they are not. It makes one think of that that well-meaning guidance counselor or social worker, paving the road to hell with good intentions. What starts out as a genuine concern for the trusting employee,
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all too quickly becomes a hushed discussion about risk management behind upper managements closed doors with layoffs quick to follow. Another glimpse into the mentality of hiring managers comes from researchers definition of resume padding. Resume padding is defined as falsifying information on a resume to make a candidate look stronger. The hiring managers who believe that a significant number of resumes are padded consider that (on average) 52% of the resumes they receive are padded. They may know this but they are still hiring people! Resume tuning, which we will discuss later, is another necessary thorn in an HR managers side. Its a great way to make yourself stand out and as we discussed earlier, HR often falls for the perfect story. Tuning can involve anything that will help your resume look better in the specific industry it is targeting. By listing recognizable companies or better yet, putting the logos of those companies on your resume you can create and impressive and arresting visual. The name drop is good but the visual is better. Many of the other books out there call this personal branding and it can give you the extra notice it might take to get a callback. Every year, American companies spend in excess of $52 billion on direct-mail advertising alone with another $46 billion on newspaper advertising, and $16 billion on ads in consumer magazine and business publications. Another $88 billion is spent on annual television and radio advertising, with Internet advertising at nearly $7 billion, but fast increasing with double-digit annual growth (Source: 2006 Fact Pack: 4th Annual Guide to Advertising Marketing, Crain Communications) Thats about $209 billion per year, or about $24 million every hour if that is easier to grasp. Why not take a few of their tactics and add them to your resume as well. It certainly cant hurt. If its okay for the Corporations to lie to us, about just about anything you can think of, isnt it time we gave them a sample of their own medicine? Its okay for Wall Street to sell crap securities that were given AAA ratings, by
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rating agencies that were accomplices to this crime, and led to the worst financial disaster since the Great Depression?!?! (For more read: Wall Street Cover-Ups, Deceptions and Lies http://www.uncommonwisdomdaily.com/wall-street-cover-upsdeceptions-and-lies-10676. Its okay for Toyota to knowingly withhold information that their braking software was bugging which led to many people dying so that Toyota could protect their profits?!?!?! (For more read: Toyota Recall: Lies, Lies and More Lies: http://kansascity.injuryboard.com/automobile-accidents/toyota-recalllies-lies-and-more-lies.aspx?googleid=278496 If youre going to claim you worked for a large, out of business firm, add their logo your resume as well. Also, choose an adjective and an archetype and stick to it. If youre a sales director, be a clever or aggressive sales director. Always use those words together to describe yourself through your cover letter, resume and any materials that can come into play to get you hired. Going to leave a business card? Make sure that idea you have created is on that too. If youre going to be known for a title, make sure its one worth having. The Wall Street Journal did a front page expose on Jeffrey Papows, the President of Lotus, a division of IBM. Mr. Papows was granted an honorary degree from a southern university and as standard procedure; the school requested and received a copy of Mr. Papow's resume. He used several methods to embellish his resume, including Reaching, Shading, and Tuning, all of which is discussed in greater depth later in module III. The following discrepancies were uncovered by the Wall Street Journal:

US Marines Air Traffic Controller position is turned into being a F4Phantom fighter pilot (Reaching) A Masters from Pepperdine University is turned into a Ph. d. from Pepperdine University (Reaching) A Ph. d. degree from a correspondence unaccredited course is represented as coming from Pepperdine (Shading/Tuning)
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Higher rank in military - "Captain" is claimed rather than the actual 1st Lieutenant (Reaching)

Direct quote from Jeffery Papows -, "I, in some sense, am guilty of exaggerating and embellishing for a purpose from a business standpoint." The bottom line is that Shading/tuning/reaching is hard to catch but they are all forms of lying and personal branding! Standard verification tools such as background checks, testing programs and the one-on-one interview process fall short in catching resume tuning.

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Chapter 8 Holes In Their Armor

Holes In Their Armor Determining The


Vulnerability Of Your Employer
"Honesty may be the best policy, but it's important to remember that apparently, by elimination, dishonesty is the second-best policy." George Carlin

Even a lousy liar might be able to outsmart a tiny company, however, more large companies are using professional pre-employment checkers, such as Research Associates, Inc. (RAI), in Cleveland, than ever before. The RAI exposed 17 percent of the 13,000 job applicants it screened last year, finding that they had lied about college degrees, credit problems, criminal records, or why they left their previous jobs. Smoke out the employers that use checkers by saying, "Id like to tell my references who will be calling. Will you call, or will you use a service?" If its a service, you should back off. If not, full speed ahead. Every company I interviewed reported that, according to well-established written rules, they are required to perform mandatory employment reference checks on every single applicant. However, when I discussed the subject with a dozen hiring managers in a bar over a few drinks, an entirely different story emerged. Every one of them admitted that checks are often either skipped or only partially completed. Todays managers live in a very rushed environment so many managers simply cant find the time to place the repeated phone calls and mail out the reference requests. They also know that, should they make a mistake during a check, it could get them into hot water so theyre more than a little intimidated. Theres also that certain macho attitude that they, and they
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alone, can confidently extract the best employee from a crowd by "gut feel" because theyre such a "good judge of character" and so have no need for further data. Several managers with extensive hiring experience admitted that they had yet to perform their first reference check! Just be aware that for whatever reason, many checks are never made. Another vulnerability can be leveraged by observing a hiring managers reliance on keywords. Using the correct industry speak can easily land you in the callback pile. Hiring authorities and HR people want to know that you have a good understanding of the industries culture and for this reason, using industry specific keywords throughout your resume makes it sound like you belong. For this reason, it is well worth you researching or brushing up your industrys commonly used keywords and phrases, if you dont already know them like the back of your hand. You need to be able to use them correctly, not only in your resume but in your interview, so know your stuff. When applying keywords and phrases make sure not to overuse them. A few here and there will suffice. Do not pack them into every sentence and paragraph. Be careful not to use all the keywords exactly as they appear in the job description either; it is a dead giveaway that you merely cut and pasted the job posting. Remember that the larger corporations use automated resume scanning software to determine which people will get a first look from an actual human being. They are programmed to pick out resumes that have the right amount of key words peppered throughout a resume. Another weakness most hiring authorities possess is the folly of assumption. You can suggest a lot by small actions. For example, when filling out a job application, always check the little box that requests that the prospective employer not request a reference from your current employer. Even if youre not employed, this action will make you appear to be employed and, therefore more valuable, as a currently employed prospect will always be more desirable then one who is out of work. Hiring companies just love to think that theyre "stealing" you away from another firm. Most of the hiring managers we spoke to revealed that they seldom bother to follow up with an employment reference with your last
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employer after youre on their payroll. (Though you have to consider this possibility if its stated on the application) If your resume is relatively sound and only includes some minor modifications, you can probably land a position with most any firm. However, should your resume contain more fiction than fact, you may want to restrict your job search to the smaller companies. Small, family owned outfits do the least checking of all. The pay and benefits may not be the best, but they might be just the ticket if you need employment fast and have a resume that may not withstand the scrutiny a larger company with more resources might apply. Here is a list of questions that reviewers and screeners may ask themselves as they review your resume along with a few areas they will focus on. This is a lengthy list but you would be well advised to review this list and amend your resume accordingly. Read each question and give answers, first as you would like to be perceived, then as your resume reflects. Correct any discrepancies you find. What level of management is the candidate capable of attaining? Which professional and personal skills will the candidate need for your position? What are the candidates management style, strengths and weaknesses? What is the candidate's reputation with his or her superiors, peers, subordinates and clients? Does the candidate communicate well both orally and in writing? What are the candidates problem solving, planning and implementation skills?
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What is a fair description of the candidates work ethic? How will the candidate handle the transition to a new job, company, or location? How does the candidate perform under stress? If your ex-employer plays it safe, they will give out only scant information, such as your name, rank and serial number. The typical equivalents for employment background checks are listed below. Dates or confirmation of employment Job titles held Final salary, but some employers won't give that out unless you authorize it in writing Other "safe" facts, such as company-sponsored training classes you attended Did the applicant tailor his/her resume for this position, or does the applicant seem to sending out mass mailings? Is the applicant's education relevant and sufficient for position? Is the applicant's educational background relatively current? Throughout his/her work experience, has the applicant enriched and updated his/her education and work experience with additional classes, retreats, seminars, workshops or conferences?

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Does the applicant have sufficient background experience to qualify for position? Has the applicant bounced from school to school or from job to job? Does the applicant's resume cover all of the job requirements mentioned in the job announcement? Is there anything that the applicant has left out? Has the applicant included any items on his/her resume that demonstrate that the applicant is a self-starter, shows future promise or initiative? Has the applicant proven through past experience and education his/her competency in the required focus of this job? Has the applicant listed all required licenses or certificates? Has the applicant been inconsistent in the format of his/her resume? Are there omitted dates, descriptions, references, etc., for some positions but not for others? Has the applicant stressed irrelevant abilities? (Example: applicant stresses management skills when position requires engineering skills)? Does the applicant have gaps in his/her job history that are unexplained? Has the applicant been involved in community, school or volunteer activities? (Important for employees entering the job market for the first time or those who have been out of the job

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market for a while). Does the applicant's resume reflect both depth and variety of experience? Is the applicant's resume neat and complete? Does the applicant appear to be over qualified? Is the resume believable or does the applicant appear to be padding his/her accomplishments?

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Chapter 9 Tuning Your Resume

Tuning Your Resume How To Talk Their


Language & Get The Interview Of Your Dreams
Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude. Thomas Jefferson

Heres where the fun stuff really starts. Resume tuning is perfect to use when targeting more than one job at the same time in different skill set areas. You could, for example, be trying for a database administrator and project manager at the same time. Tuning is where you make small changes to your resume in an effort to reflect a closer match with the job description provided. If you have done this well, your resume will contain the desired skillsets or at least a closer match to skills and experience, important to the hiring authority. Your objective? Look like you belong there. Tuning can also be described as "reaching". This is where a person takes on the persona of someone one level higher than they have currently achieved. Since you are familiar with the responsibilities and lingo of people one level higher in an organization, it is common practice for the resume writer to reach, representing a skill set one notch higher than might be truthful. "Shading" is another synonym for "Tuning". The truth for many people is that they see shades of gray where there is room for imagination and vision, versus black & white, where there is only a lie or the truth. An example of Shading could be when "six months" of experience turns into "almost a year" of experience. Six months leaves no question. It is exact and there is no room for error or guess work. Almost a year, could mean anywhere from 6 months to 11 months. Its the mood of the statement that has changed. It is less black and white and leaves more up to the imagination. The year part is what tends to stick in peoples heads. Think about it. Would you rather hire a doctor that has been in practice for 6 months or almost a year?
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Here are some common resume tweaks and tunes to give you an idea of what is possible: Original information 6 months experience Title: sergeant Pearl SAP BAN Sybase Tuned information Almost a year experience Title: Capitan Java script/VB scrpt Peoplesoft SAP Microsoft SQL

Notice how each tweak raises the level or responsibility by one grade? The point is not to go after something you cant do, its to go for something you can do but havent received all the specific training for. In other cases it is to appear like you have working at it for a longer time. After you have identified the areas that you can upgrade its time to think about salary. When it comes to negotiating salary, companies can get very nosey about your past salary compensation history. It's always best for you to never mention what your salary background was. Salaries are a common way for companies to screen people out and it is best to avoid revealing too much. Its also the main way they figure out how to pay you much less than they need to. After all, if they have budgeted $65,000 per year for a position and then during your interview, you tell them that you made $40,000 at your previous job, youve just destroyed your chances for getting a fat pay increase. In this case, theyll offer you $50,000. How sick would it make you feel, knowing that one slip of the tongue cost you $15,000 per year?!?! The other problem is that if the salary you claim is too low, they wont respect you and you risk not even getting the job offer. In the Corporate world, Hiring Managers assume that whatever youre earning at your current job (or past jobs) is a good gauge of what youre worth. Again, this is a time when doing your homework or research comes in handy. Your prospective employer will have a definite idea as to how much you were making at your previous job. Most employers subscribe to services
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like Salary.com and similar sites to make sure that theyre paying you market value pay and not a dollar more than they have to. Make sure you also go to sites like that and see what the market rates are for any position you apply for. It will cost you to sign up but it may add thousands of $$$ to your annual salary If you're stated salary doesn't match the job, you may arouse some suspicion. Also, consider job markets and the economy for the time you stated the salary. In some cases they might ask you to see your paycheck stubs, income tax returns, 1099s, W-2s, and any other documents that support your claim and this is where knowledge of document forgery comes in handy. Your best bet is to get W-2 Software that companies use. Go to sites like http://www.w21099.com/ Real Tax Tools has software for US $39.00, or http://www.realtaxtools.com/W2-Mate.html . Many of these companies also sell the proper paper to print the W-2s on so they look perfect. There are also many free tutorials on www.youtube.com that introduce you to the basics of Photoshop and many times, you can type the exact problem you are having or question and someone will have answered it with a video tutorial. Ngagae70s channel on Youtube has a great, 17 part, beginner tutorial for Photoshop CS5 that you can find at the following link http://www.youtube.com/user/NGage70. Once you have your salary history squared away, you may want to consider your previous job responsibilities. As shown earlier, puffery is very common on all resumes. We all slant our resume to make them sound as if we have more experience than we do. The trick is to do in such a way that it is believable. Make your previous job responsibilities match the background responsibilities that they are looking for, as long as you can back it up with confidence. If you are going to talk the talk, you had better walk to the walk. A large red flag that human resources people look for is when candidates appear to have held more responsibility and then their job title merits. The job tile that you say you held, plus the level of responsibility that you state must match and make sense, otherwise you open yourself up to further investigation.
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Everyone knows that people can sometimes end up with more responsibility than their job implies. Make sure that your resume content makes sense or you will arouse suspicion. Which usually leads to a bunch of questions you may not want to answer. Steps to tune your resume 1. Look for weak spots, inconsistencies and red flags in your resume. Strengthen weak spots by stretching length of experience, upping job titles and responsibilities and making sure they are all consistent. 2. Identify any skill sets that do not match. Tune and tweak them, (but do not bluff above your capability), until it looks more like what the company is looking for. 3. Pay attention to stated salary history and do a little research to make sure your numbers match and make sense. 4. Give your resume to 2 friends, that you completely trust, for a once over, in case there is a red flag you missed or something that just feels strange or out of place that may seem normal to you because you have looked at it too many times. A quick example of tuning for the computer industry is outlined for you below. Computer Industry Tuning Situations:

5 out of 6 skills are real, but one skill is padding The opening is for a senior level - a person with six months actual experience talks their way through the interview process claiming to be a person with 2 years experience, but can't deliver the results New technology buzzword trap - the interviewer needs competence in the skill to find out the candidate's competency. If the knowledge is something cutting edge, the chance that one would get found out is
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limited. For example - The programming languages such as Fantom, Vala, and FancyXML are still pretty new so XML experience is still quite rare. Tests might not be out yet that cover that space and it is guaranteed that engineering management would not have hands-on Fantom, Vala, and FancyXML experience! C+ + turns into Java - a person is hired at $125/hr as a Java programmer. It turns out that the person is actually a good C++ programmer, but puffed up the resume to appear like there were Java skills and got through the interview process without being detected, since the candidate had read a book on Java programming.

Remember, in today's economic climate, hiring and retaining the best employees is a top priority. Companies take this process very, very seriously. Write your resume thinking about what the interview will be like. Be prepared to provide several references. They will use this to check on your employment history. They will contact all previous employers that you put down so make sure youre airtight. Be prepared to be interviewed by more than one person Be prepared to answer questions that directly relate to the job. Be prepared to complete a job application, and make sure you understand that giving false information on the application is grounds for termination.

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Chapter 10 Diplomas, certificates & Education

Diplomas, Certificates & Education - How To


Fake The Papers You Need And Jump Through Hoops With Ease
The secret of life is honesty and fair dealing. If you can fake that, you've got it made. Groucho Marx

There is every reason to fake your education. Only 40% of companies regularly verify degrees earned, according to a study by the Society for Human Resource Management, and even then, they might miss diploma mills. Also, when it comes your previous educational history, the longer you've been in the work force the less likely your prospective employer will check to verify it. There is a powerful assumption that most hiring managers seem go by; if you have been in the workforce for a while, you probably have the education that your resume says. Maybe they think no one that age would be stupid enough to risk faking their education and th at most of the liars get weeded out with the college kids. Who knows? The fact is that the general assumption is there, capitalize on it! If you have a high school education put down that you have a bachelor's degree. If you have a bachelor's degree put down that you have a Masters degree. Why? Because if a prospective employer has to choose between you and another candidate, small things like your education, or where you went to school can be the deciding factor in your winning or losing the job. Keep in mind also, that the higher education you have, the better pay you will receive. This may not work out so well for recent college graduates, all education and little to no experience, but if you have the experience it just means a bigger paycheck for you.

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If you are going to lie about your education please be very careful to avoid using the following techniques to go after a job thats obviously over your head. Dont get intoxicated with the idea of earning a huge salary. Believe me, this is a formula for disaster. Unless youre absolutely sure that you possess the skills and experience necessary to be successful in your new position stay within your capabilities. If you are sure that you have the abilities necessary and just lack the paperwork, there are a couple things you need to consider. First, make sure that the date of your education makes sense. Degrees just dont happen instantly, they require long years of work. Always remember to leave enough time in your resume to allow the required college attendance. An average Bachelors degree takes four years to get on a full-time schedule, therefore, if your work history shows that you are working full-time and going to school full-time, you may raise a red flag if you say that you got your degree in four years. You can, however, claim that you attended college while you worked but youll have to allot an even longer period for it to make sense. Be well prepared to explain how and when you earned your listed degree. Secondly, fake a school that you are actually familiar with in some way. Maybe you know people on the campus or are familiar with the instructors at the school itself. If you can, visit the campus of your new alma mater. Stroll around, taking particular note of the streets and bars in the immediate vicinity. Get a copy of the schools catalog and study it carefully. Commit to memory two or three of the more prominent professors names and faces. It is a very small world, and you don't want to find out that the person interviewing you for the job is a graduate of the school you are claiming to have a Bachelor's or Masters degree from. Be realistic about what college or university you claimed to have graduated from. Saying that you attended, Yale, Harvard, Stanford, etc., is guaranteed to put you under a microscope. Be realistic about which college or university
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that youre Keep your ego in check and just put down a college that is reputable but not Ivy League. Another thing that an HR Manager will look for is the job you got right after college. Does the job title and pay make sense for someone with the degree you claim to have? An example of a mistake would be to say that your first job out of college was as a manager, making US $75k per year. Be careful not to go too far the other way either. Putting down a job that is excessively low in stature and prestige for a recent college graduate can cause you to leave thousands of dollars on the table. Do not propose to have a Masters degree and claim that you managed a car wash. Everything you write down has to flow together and make sense. Congruency is key. Just like a great fiction book has a plot that builds on itself in a sensible way, so too should your job history flow, make sense and be believable. When it comes time to actually prove your education they will usually ask for a photocopy of your degree or copies of your transcripts. The photocopied degree is easy to forge with a good printer and the help of some good imaging software like Adobe Photoshop. If you are not proficient in art programs you may need to get a friend to help you or hire a freelancer.

If they ask for your transcripts from a school its still not a problem. College transcripts are extremely easy to forge. Here is exactly how to forge a transcript. How to for faking transcripts 1. Simply get a copy of someone elses legitimate transcript and a copy of the college catalog for the period youll be claiming that you attended. Ask a friend that is indeed a college graduate and your approximate age to loan you your transcripts. 2. To find these you can look in one of the larger libraries as they usually have past school catalogs.
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There's a whole college industry around transcripts, college degrees, transcripts. You can Google fake college degree and you will be overwhelmed with places that will provide you with: transcripts, diplomas, what GPA you want, youre your Master was, the whole 9 yards and they will give you a list of what universities they will do and what they want. Some great keywords to get you started would be: college degree transcripts, college degree, diploma, fake college degrees, replica college degree, replacement transcripts, etc.

3. Once you have the transcript, decide how you will doctor it. You can either do this manually or digitally. a. To do this manually, use cover up strips to block out your name and other personal information. Then use a computer or typewriter to replace the previous personal information with your own. b. To do this digitally skip to step three.

4. Now make as good a copy of the real transcript as you can. If you chose manually replacing information you can just find a good photocopier and turn up the black& white ratio. (you dont want the outline of the cover up strips showing) If you chose digital, the better way to go in my opinion, purchasing a $100.00 scanner or using a scanner at Fed ex/Kinkos works well.

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5. For the scanned files just open your art program and find a similar font. Erase all personal information and type new information from the art program. Save to a jpg or other image file and reprint. If your transcripts come back from the college in PDF format, you can always purchase or download a pdf converter. Moreover, be sure to include that all-important raised seal. This may all seem like a lot of work but for most it just takes a bit of determination, its when HR asks you to sign the form for a transcript request, and want to mail it, that you have a problem. Make sure when forging a transcript for mailing, to mail it back from the same city that the school is located. Youd be amazed how many people have been tripped up on something as simple as an incorrect postmark or return address. If necessary, hire a mail drop service. Never forget that those friendly folks who run mail drops will gladly open a box for you through the mail. You can then use this new box as the colleges official mailing address. This means that the degree verification form will be sent directly to you so that you can then provide the verification yourself. Check out these mail drop services to see what Im talking about. https://www.executivemaildropservices.com/maildrops_international. html http://www.pomaildrop.com/maildrop.shtml http://www.mailboxforwarding.com/index.php?src=google&kw=mail drop&gclid=CNL2teamoKgCFcW5KgodjjehIg As far a choice of school when faking our education, several of the larger Universities are international in scope. They maintain locations both here in the US and overseas. One of the largest of these is located in the state of Maryland. There are also completely new spectrums of degree programs, which due to long-distance learning, dont require physical classroom attendance for a set number of years. Many of these video, web or long-distance programs can
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be quite legitimate, such as The University of Phoenix, now recognized as the largest university in the U.S. because of its aggressive marketing for distance learning. The stigma of distance learning is rapidly disappearing thanks to the Internet, so even if you claim that you got your degree from a web based school youre still going to be credible. If you do end up claiming a degree from one of these international schools and your future employer should experience problems when they attempt to verify your degree, you could claim that the university has so many different operations that the verification process is rather unreliable. Ive known several people who have successfully used this approach. Its a common and therefore believable story. You can also claim that the universitys server crashed and lost all your info. Say that they have to dig through old paper records in order to get your transcript to you. It may buy you enough time to get hired on anyway and companies often forget to follow up regarding transcripts. Heres the how to when choosing a fake education. 1. Choose either a school you can visit or have previous knowledge about to have attended, or choose an online degree program. 2. If they want to mail off for the transcript or degree verification, open a mail drop service in the correct state and give them that address, changing the P.O. Box part to Suite number and so on. 3. You will receive their request and can send back forged documentation through the mail drop service. 4. If it is an internet school you can always claim unreliable verification services to numerous departments. 5. Dont put down that you went to a top Ivy League school like Yale, or Harvard . Remember the old adage, that if its too good to be true it probably is. Case in point, Adam Wheeler, who faked his way into Harvard

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At age 23, Adam Wheeler was accepted into Harvard when he provided such outstanding merits such as, a 1600 SAT score, being a published author, and fluency in 4 languages. It wasnt until Wheeler applied for his post-graduate scholarship that the lies caught up with him and revealed everything from forged letters of recommendation, to misrepresented college attendance and claims that he worked in a hospital. While initially his impressive resume produced $45,000 in grants and scholarships, in the end, he faced a long court battle, jail time and huge fees. He could have avoided this by applying to a slightly less prestigious school, with less resources and not such a massive reputation to uphold. The former CEO of MGM grand claimed that he had an MBA from USC. It turned out later that not only did he not have an MBA from USC, he didnt even have the BA that he claimed, but he still walked out with almost $10 million in compensation when he was kicked out. He got caught but it was worth it. Even the would be minister of defense from Germany resigned after admitting he plagiarized his doctoral dissertation! The most important thing to remember is that education makes a difference on paper. In the real world it can be questionable how valuable it actually is, but on paper it means the difference of thousands per year and sometime who gets a callback and who does not.

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Chapter 11 From Background Checks to Employment Gaps

From Background Checks To Employment Gaps How To Fill In The Blanks And Hide
Imperfections In Your Resume

A man does what he must - in spite of personal consequences, in spite of obstacles and dangers and pressures - and that is the basis of all human morality . Winston Churchill

All of the information in this chapter can be considered tuning, but we will take a more in depth look from chapter 9 about some specific instances and things to be aware of while creating your resume. Think of this section like a how to, tips and tricks section How to, tips & tricks for Employment History Checking references can help fill in any gaps or date discrepancies found in your employment history. Find out exactly what they will spill the beans about and not. Even though many employers are fearful of giving out too much information, most will verify the dates you worked for them. If at all possible try to get a friend to act as your former employer. It works even better if the last company you claimed to have worked for is bankrupt and you have to give them a cell phone number of your former supervisor. At the very least, do have a friend call your former company and pretend to be doing a reference check on you so that you know EXACTLY what may be said about you. Leave nothing to chance!

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Prospective employers think that by doing a good job of checking references that theyll be able to verify if youre telling the truth about your employment history. They get lulled into a false sense of confidence. Theyre likely to think, Well, if his references checked out then the rest o f whats on his resume must be true and accurate. They also think that its a good idea to have more than one person interview a candidate. Afterwards, everyone who interviewed you will get together and compare notes to find inconsistencies. For this reason make sure you have your story down perfectly. Any misstep here and youre done.

How To, Tips & Tricks For How Much Experience Do You Really Have? When a person says they have ten years of experience, do they mean they have ten years of experience or do they have one year of experience repeated ten times? By this I mean that in most jobs, people learn how to do a job and have it figured out in one years time. The next year is merely a repeat of doing what they learned the first year. Year three, four, five and so on are merely a continuation of doing what you did the first year. Few people continue to sharpen their skills each year by learning new things about their job and how to do a better job. Many times a company is trying to hire for a position requiring at least three years of experience in a particular skill set. Chances are, if youve done the job for one year you can easily walk into the job requiring 3 years experience and do a great job. A few of the ways a company might try to figure out your true level of experience, is to ask you a few questions like the following: 1. Your previous salary history 2. A detailed job description. 3. What kind of qualifications you had before experience. 4. Explain how you handled a complex work related challenge in the past.
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5. Ask you to actually take a test (programming, accounting, engineering, etc.) to guage and grade your skill sets. For example if you're saying that you had experience as a Fantom programmer, don't write that you have 8 years of experience programming Fantom when Fantom of has been around less than five years.

Remember, most human resources personnel will know the salary rates for all skill levels that theyre hiring for. That means if you are giving them a salary history that is either way above are way below what they're expecting, you will raise their suspicions. Be prepared to: 1. Take written test asking questions pertaining to the particular skill set experience level that youre claiming. 2. Do a technical interview on the phone, to determine if you actually have the knowledge of the skill sets necessary. Keeping your details straight is especially important if you write in your resume that you were part of particular project for a division. You'll need to know in-depth knowledge of the project, how many people were on the team, what the budget for your project was, what division as well as whether or not it was a success and why. If you are vague, and lack any details in your management experience, suspicions will arise. Make sure you have knowledge of: why the project was successful if it saved money if it saved turnover if it improved procedure..etc The more details you know the more convincing you'll sound. Make sure also, that when you take credit for something, there are no public records, press releases or other documentation available to public to expose you.
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Another thing to be aware of is the possibility that a company will call your previous employer and ask them and details about your responsibilities and your successful project.

How To, Tips & Tricks For More Job Experience If you have put years into your field but find that employers want even more experience, you may want to try this little ploy. Say you worked for your last employer for two years and the employers are looking for three to five years. Here is a way to add some years to your resume in an untraceable manner. 1. Leave the employment dates of your last employer unaltered. (you'll have to as they can be easily verified with a simple phone call) 2. Insert employers before your last one and show that you worked for them for the additional years you need. Of course, your work there was in the same field, so you now have a good total between the two employers for as many years as youd like in your chosen field. 3. If you can, try to add a reference from a firm in another state that went out of business as this would render that reference entirely untraceable. Chances are excellent that if your last employer provides a positive reference, a prospective employer will be satisfied.

How To, Tips & Tricks For Customizing Your Experience Ninety-two percent of all employers contact potential employees former supervisors, according to a recent survey by the Society for Human Resource Management. Suppose the position youre applying for requires experience in management. Some rsum cheats create false references that are difficult to
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check. Dan Jensen a former high tech professional found a way to do this when a computer company he worked for went belly up. "About a halfdozen of us stood around the parking lot and agreed to act as supervisors to give references for each other," he recalls. Jensen always gave a fellow conspirator a ring before a recruiter was going to call, to make sure they had their story straight ("Dan was a model manager, although he tends to put in too many hours"). This is a great way to turn a former disaster into an instant pay raise! How To, Tips & Tricks For Patching The Holes Say you spent two years "trying to find yourself" (in other words, mooching off your parents), Jensen says you can mend the gap by claiming to have worked for a small company that is out of business or for a now shuttered division of an existing firm. For example, with all the small banks that have shut down, you can easily claim to have worked for one that didnt get any of the TARP money that saved all the other too big to fail banks. Also, do some research online and find companies that have recently gone bankrupt and closed their doors for good. With the way this recession has been you should find many companies, in just about any industry, to use as a former employer. He also suggests, looking in business and trade magazines for obituaries of executives, one of whom you can claim to have had as a boss! If your employment gap is only about six months, resist the urge to tack three months onto the end of the previous job and three onto the beginning of the next, because past employers gladly dole out exact years, months, and days of employment. Rather, the best cheaters concoct a good lie. "If you take time out for family reasons, most companies are understanding," says Patrick Boyle, a rsum writer in Costa Mesa, California, who in no way advocates lying. So you can tell potential employers, "I left work for six months in 1996family reasons. My grandfather, God bless his soul." Theyll back off.

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How To, Tips & Tricks For Adjusting The Length Of Time On The Job Most jobs are of a repetitive nature. After the first three to six months, you will be doing the same thing repeatedly. In essence, it may take you those three to six months to get a feel for a job. Again, were not talking about a job as a surgeon or a 747 pilot here. Obviously, those jobs require specialized and intensive training. The length of time on the job is a good place for you to stretch the truth. Part-time experience If you worked 15 to 20 hours a week as opposed to 40 hours a week, you still have to have proficiency on the job. So any parttime work you had, put down that you had been working there full-time. Merging job experience Sometimes you work in the same industry but hold different jobs. Let's say you are three months on one job and three months on another job, doing the same kind of work. Since employers hate people who job hop, you should merge those two jobs, so that it shows that you spent six months at the same company. Which company should you choose to write that you were there for six months? Choose the one that you have a good inside person to lie for you. Sometimes you should do the same thing if you held a job that was not in the same industry as the one you are applying for now. Let's say you had several jobs in the required area but somewhere along the line, you had a job that had nothing to do with the one you are applying for now. Change the job that is not appropriate and tack on the time to one of the other jobs.
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How To, Tips & Tricks For Old Job Experience Let's say you've been in the job force over 20 years. You have the experience your prospective employer needs but it was ten years ago or more. What do you do? Easy, put down experience that they're looking for as being more recent than it is. Prospective employers will immediately rule you out if youre relevant experience is to dated or old.

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Chapter 12 Personal Branding & The Wow Factor

Personal Branding & The Wow Factor How


To Make Your Resume Deadly

If you don't get noticed, you don't have anything. Leo Burnett

We touched on the idea of personal branding and the wow factor in previous chapters but lets take a closer look now as I try my best to teach you how to actually accomplish your personal marketing, a necessary part of your resume. Personal branding and marketing is a fairly new concept in the area of resume building and, though the idea may be new or confusing to some of you, I cannot stress enough how important it has become. In 1997, Tom Peters wrote a book, Brand U, about the idea of personal branding and marketing. Back then, it was an aggressive plan to help the top echelon compete for better jobs in a smaller job pool but now it has become mainstream and if you dont know how to make your resume pop you arent even going to get a second look. Basically, not knowing dates you and makes you look like a relic of the past. Many of the books out there, Resume Magic, Guerrilla marketing for Job Hunters 2.0., Resumes for Dummies, Sales and Marketing for $100,000 careers and more, stress that personal branding is NOT lying, but is more bringing out the best qualities you have an arranging them in such a way as to illuminate your strengths. You know what I say? BULLSHIT! Lies, Lies, Lies ALL OF IT. Remember our discussions of P.R. firms and their true job, lying to make their client look good by stretching and contorting the truth? You are creating an image that is larger than life, a perfected view of yourself. The further you stretch the truth the more fantastic you sound. Sure, there are lines you dont want to cross but most of you will have to
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stretch far past your comfort zone to brand yourself effectively. You can always use the excuse I admit I got a little carried away imagining my strengths. Who could blame you? Think of it like an actor on stage. Without all the fancy lights and makeup and wardrobe, they are just another person like you and me. There is no way they would stick out above all the other actors without the clothes and makeup, so get out your war paint and lets start caking it on thick. How to create your brand Lets look at the steps we need to think through to create a personal brand that fits: 1. Choose your strengths 3 adjectives will do fine here. A search on the internet can produce you a healthy list or you can go to http://jobmob.co.il/blog/positive-personality-adjectives/ for a list of positive adjectives. Choose adjectives that you know you can act like. For example; if youre not good at being funny, do NOT choose witty. 2. Evaluate employers desire What does the employer want to hear, usually there are only 4 or 5 words that really get to the core of what they want. In the first example of the chart below, you could say the employer is looking for educated customers and multilevel communication. 3. Phrase those desires in your words, using synonyms or word combinations of your adjectives. In the first example below, the adjectives were smooth, savvy and cunning. Those ideas translated into Innate ability, effortless and creation.

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4. Read over your response and make sure it still sounds like something you can pull off, like you on your best day having the best luck of your life! Take this chart for example. Here are a few values a company might say they are looking for in their Ideal candidate and ways you might respond while tuning your resume.

Data pulled from actual employers listings for jobs over $100k on Monster.com, 2011 Employers stated desire Your resume tuned Your brand of skills response Must be able to interact Contain an innate Smooth, savvy, with and educate ability to appear cunning customers at both the effortless while engineering and executive creating educated levels customers in every encounter. Must be able to interact with and educate customers at both the engineering and executive levels Create a dependable and structured environment where customers learn easily and feel free to reveal desires at all levels Bring gift of communication to all levels of the customer experience, encouraging rapt attention and deeper experiential understanding Intelligent, methodical, inventive

Must be able to interact with and educate customers at both the engineering and executive levels

Witty, charming, influential

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Manage project's development and execution by providing leadership to a technical or product development team. Brought entire product Courageous, development team to a trustworthy, discreet successful test launch in under 6 weeks, while ensuring the sensitive nature of the project was kept under strict confidence.

Here are a few skills that Guerilla Marketing for Job Hunters says that companies buy over and over again. Use the ideas below to craft a strong image. Use a thesaurus and create lists of similar words and word combinations that create the idea of the concepts below. Leadership skills Communication skills Bias toward action Passion Cultural compatibility

Dont forget logos! Logos are strong visual references that point the reader to what you want them to see and instill a sense of belonging in the reviewers head.

The All important Cover Letter A good cover letter helps you stand out from the crowd. This is the first place where you grab your prospective employer's attention. Its also where
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you can make it obvious to them why you are a perfect fit for the job. Often times HR Managers used cover letter as a way to screen people out and many times they dont even read them at all. In the event that they take the time to read yours, the more you tailor your cover letter to the job, the higher your chances are of getting an interview with the company. Generic cover letters are a waste of your time and the employers time. I will provide you with a few tips here but for a more in depth look you can always pick up a copy of the new book Im writing, The Fake Resume Guide to CoverLetters, from my Fake Your Way to Success book series. 1. If the job asks for three years of experience and on your cover letter you put down you have three years of experience, make sure that your resume reflects that claim. 2. If in the cover letter you write how badly you want to have this kind of job, in this kind industry, make sure that your resume shows any previous jobs, courses, or education that would back at your claim. Don't write that this is the job you've always been looking for when there's nothing in your resume to back that up. If in your cover letter you say that you've always want to be a manager in a retail company, but all your experience is in sales for industrial companies you're cover letter will sound very hollow. Cover letters are the first thing that a potential interviewer sees. Make them catchy and relevant to the job you are applying for!

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Red Flags That Give You Away How Not To


Get Caught And What Happens If You Do

America will never be destroyed from the outside. If we falter and lose our freedoms, it will be because we destroyed ourselves. Abraham Lincoln

Now that you are armed with the knowhow and the how to, what exactly does happen if you get caught? The worst thing that can happen depends on your perspective. If getting fired does not scare you, then ONWARD! Those in high profile jobs may blanch at getting caught because of the public humiliation that can follow, but if you know how to be in the public you will just dismiss or deny the entire thing, somehow capitalizing on all the free publicity. Seriously, lying on your resume may leave you out of luck if you later want to sue your employer for wrongful termination or discrimination but other than that there are minimal risks and everything to gain. If you were discovered quickly, inside 2 to 3 months, just omit that from your resume. If it was longer, find an out of business company to claim you worked for that time. What exactly happens if someone is hired and then found to have padded his/her resume? It seems that 68% of larger firms (100 or more employees) and 50% of smaller firms (less than 100 employees) have policies to address the situation. Most often the policy is to terminate the employment (79%). Disciplining the employee (7%) and an undetermined action depending upon what was padded (5%) are distant second and third choice actions. In these times of tight budgets and masses of shambling unemployed, most employers are cutting back on background investigations to keep it lean. Many employers have replaced systematic background checks with spotwww.fakeresume.com Page 89

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checks that only verify a fraction of the information on your resume/employment application, yet they act so amazed when someone slips something past them! Always remember how to smoothly back out should things go awry. Chances are that if a prospective employer smells a rat, hell simply stop calling. If he should call and confront you with questions youd rather not discuss, immediately inform him that youd like to provide him with an answer but unfortunately youve just accepted a position with another company. Just back out as gracefully as possible. There are too many less careful firms out there to have to deal with difficult questions. Best policy? If they give you any trouble, drop them and on to the next. Should you weasel your way into a job with a fake resume, the employer can use a legal tactic called the "after-acquired evidence" theory to argue that negative information the employer discovered after the employee was hired should limit the employee's ability to make claims against the employer. This is where it can be hard to sue a business for wrongful termination. Conduct by an employee that has been held sufficiently serious to be admitted as after-acquired evidence has included:

Failing to list a previous employer on a rsum. Failing to admit being terminated for cheating on time-cards Failing to reveal a prior conviction for a felony Lying about education and experience on a job application, and Fabricating a college degree during an interview.

If you did lie on your job application or resume, however, you may not be completely out of luck. Your employer can use the misinformation as a defense only if it was truly related to your job duties or performance. The employer must be able to show that you would have been fired -- or not hired in the first place -- if he or she had known the truth and proving this type of second-guessing may not be easy. Sometimes it is impossible to see all the possible ways in which you can be caught. Here are a few of some of the more common ways I have seen employees get busted after the hire. Learn from their mistakes so that you dont have to do the walk of shame from the office, box in hand.

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1. Your potential employers will probably call your previous employers. It may be just to get information for transferring your insurance policy or because the two bosses feel like schmoozing. Once the schmoozing is done, you'll get busted. 2. Even though you're changing jobs, you're probably not changing industries. Companies in the same industry often attend the same conferences and conventions, workshops and fund raisers. Employers often belong to the same professional associations, or have networks that reach out to various other companies. One offhand mention that you were the errand boy, not the Director of Distribution, and you'll be cleaning out your desk. 3. If you lied about your school or degree, your company may check your school's alumni list. Or someone at your new company will really be alum, and they're going to bust you. 4. If you get really creative and invent previous experience or employers, modern day information retrieval networks, web browsers or the Lexis/Nexis system make discrediting and humiliating you quick, easy, and cost effective. 5. Lie about the languages you speak, or exaggerate your proficiency and you will be asked to utter a few words in that tongue. Sometimes interviewers will conduct part or all of an interview in the language you claim to know, especially if it is directly related to the position. Your monkey-like gibberish will accompany you out the door. 6. People who don't have knowledge or experience will give vague answers. They won't be able to provide technical examples or detail. That's when most HR Managers will politely cut short the interview and dismisses the candidate. 7. Pictures, profiles and information found on the internet. Do yourself a favor and clean up your internet image before you really put yourself out there. What a silly and all to common way to get busted for lying! The list below tells you how to go about this now herculean task.

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Start by Google-ing your own name. Most employers will at the very least do this, so Its a good idea to see what they will see. Start by going to www.google.com and entering your first and last name into the search bar. Go at least 5 pages deep, especially if your name is common. Now click the images text on the upper left of the Google search page and look for any pictures associated with your name. Click on any pictures of you to see what site they are coming from. If it is a site you dont want displaying your picture you could have a bit of work on your hands, but hopefully its just a polite email away from being taken down. Once the image search is complete, do a keyword search of your first and last name plus any companies you have worked for. Hopefully this search yields little to no information. Lastly, set up a Google alert for your name. This will send a brief email to you whenever your name pops up anew on Google. It provides you with the link to the site and takes you to the page your name appears on. Best to monitor this until you are securely in your new job. Next, check your online profiles. Online profiles can be fun and informative but you need to clean up your digital trail by checking old accounts, like Myspace, for any revealing or embarrassing content. Sites like Facebook allow you to make your profile private when viewed by the public but some sites may just need to be deleted. Here is a list of sites to check to get the juices flowing. This is not all the sites but it will help jog your memory: Myspace, Facebook, Linkedin, Xing, Blogger, Livejournal, Classmates.com, Delicious, Deviantart, Flickr, Foursquare, Friendster, Yahoo buzz, Google buzz, Stumbleupon, Meetup.com, Plaxo, Reverbnation.com, Twitter, Yelp, Snapfish, Hulu, Photobucket, Youtube
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What to do for photos and video. If you know you made a profile and added friends on a photo sharing or video sharing site, what to expect can vary from site to site. Flickr Sign in and search friends photos for tags with your name, associating it with the photo. If you find something you dont want, you will have to write the friend and ask them to remove it. Youtube Youtube results rank high in Goolgle search engine as well. Search your friends uploads for tags of your name and write them to get anything unwanted removed. Facebook This site is a bit easier. Simply look in your tagged photos folder and remove tags from photos you dont want to be associated with. Secondly, find the privacy settings and make your profile private to the public! What to do for Blogs. You dont necessarily need to have started a blog to show up in one, all you had to do was comment on one. Checking Google blog search and Backype should yield you all the results you need if you do in fact bear a digital mark in the blogging world. If you find something less than stellar you have 3 options. You can claim that it is not you and just someone that shares a similar name, ask the blogger to remove it or be prepared to defend yourself! What to do for online profiles. Rapleaf works wonders for online profile hunts. If you cant remember which sites you have signed up for over the years, Rapleaf will conduct a search using any and all emails you have been associated with. Cross your fingers that it is a small list. It is also a good idea to Twitter yourself to see what people are saying about you. Remember, you could yield results with a similar name so dont stress to hard about it.
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All in all, beware the most of photographs, industry associations to your name with jobs you previously held and public profiles that are unmistakably you. If you can remove a post somewhere, consider changing the pic to an avatar and claiming that it is not you. Good luck!

In this 24/7 connected world, make sure that the email address you offer on your resume cant be searched to give up information you dont want out there. Its a good idea to have ONE email address specifically dedicated for your job hunt. Also, create a Facebook account thats tied to this email account. Add interests, books, and such that show case you as a consummate professional. Join professional groups on there that are related to your industry of choice. Start adding Friends that are members of these groups. Above ALL, MAKE SURE you keep this profile separate from your real Facebook account. Red Flags & How They Spot a Fake Many resumes are carefully written to conceal that an individual does not have work experience in the United States or is not authorized to work in the U.S. A number of people fashion their resumes so that internships, school projects and volunteer work are presented as actual work experience. Other flags happen when there are gaps in employment history, inflated salary histories and overstated experience. "Although we rarely see someone [falsify] certification, says Adam Shandrow, senior technical recruiter at Manpower Technical in Cypress, Calif. we do see premature postings of that certification." Ironically, even though electronic resumes may be easier to rig, some recruiters prefer them because they are easier to process and track. Electronic resumes also distinguish the players from the wannabes. "It's highly improbable that we would hire from a resume sent by fax or regular mail," Wonder says. "A fax tells us the candidate doesn't have the technical skills for the job. Mailed resumes are the last candidates to get jobs." Savvy job-seekers load their resumes with keywords designed to get them through the computerized screening process. The phrases SAP R/3, Java or
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Windows NT usually trigger a response. Yet recruiters and hiring managers sometimes end up interviewing a person with no hands-on knowledge of high-demand applications There are a number of things employers will consider when screening applications or resumes. The way information is conveyed, or not conveyed, can send up certain red flags to the employer that indicates that something may be amiss. While discovery of a red flag may not warrant passing-over an applicant, the prudent screener will generally find out additional information before making a final decision. Screeners are taught to consider or ask the following:

1. Carefully examine functional resumes. Functional resumes can be used to hide gaps in employment because they do not tie skills learned to specific jobs. The functional resume is often used to mask someone who is jumps from job to job or has a difficult time holding on to a position. 2. Are suspected salary needs comparable to the job? Based on the applicant's background, will he/she have salary expectations that are substantially higher than your organization may be able to pay? Would the applicant be taking a big pay cut? Why? Would the new position be a great leap in pay? If so, can the candidate justify it by his/her qualifications? 3. Lookout for clutter. Some applicants may try to pad or embellish their resume or application with incidental hobbies, activities and experience not related to the position being applied for, to cover deficiencies in their work record. 4. Watch out for neatness and completeness. If an applicant does not take the time to make sure that his/her application is complete and without mistakes, it may indicate that he/she will not be attentive to details on the job either. 5. Does the applicant take too much credit? Watch out for applicants who assume full credit for a project that was probably undertaken by several staff people.
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6. Does the applicant use vague generalities to describe his/her work or does he/she tie statements to specific verifiable projects? 7. Watch out for an inconsistent career path. Has the applicant made many of lateral moves, changed professions several times or stayed at his past positions for short periods of time? What reasons are given for leaving previous positions? Screen Your Resume Like They Will Here is a list of questions that reviewers and screeners are trained to ask themselves as they review your resume. You would be well advised to review this list and amend your resume accordingly. Did the applicant tailor his/her resume for this position, or does the applicant seem to sending out mass mailings? Is the applicant's education relevant and sufficient for position? Is the applicant's educational background relatively current? Throughout his/her work experience, has the applicant enriched and updated his/her education and work experience with additional classes, retreats, seminars, workshops or conferences? Does the applicant have sufficient background experience to qualify for position? Has the applicant bounced from school to school or from job to job? Does the applicant's resume cover all of the job requirements mentioned in the job announcement?

Is there anything that the applicant has left out?

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Has the applicant included any items on his/her resume that demonstrate that the applicant is a self-starter, shows future promise or initiative? Has the applicant proven through past experience and education his/her competency in the required focus of this job? Has the applicant listed all required licenses or certificates? Has the applicant been inconsistent in the format of his/her resume? Are there omitted dates, descriptions, references, etc., for some positions but not for others? Has the applicant stressed irrelevant abilities? (Example: applicant stresses management skills when position requires engineering skills)? Does the applicant have gaps in his/her job history that are unexplained? Has the applicant been involved in community, school or volunteer activities? (Important for employees entering the job market for the first time or those who have been out of the job market for a while). Does the applicant's resume reflect both depth and variety of experience? Is the applicant's resume neat and complete? Does the applicant appear to be over qualified? Is the resume believable or does the applicant appear to be padding his/her accomplishments?

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In a recent article by Barbara Safani, owner of Career Solvers and published author, the principals of this book are once again outlined. The 5 biggest lies, according to this 2011 article? Salary 27%, credentials 12%, job performance 15%, job responsibilities 19%, and job skills 17%. Barbara and I disagree on one main point however, she thinks its a lousy career management strategy where I say And being truthful is better? One more interesting tale before I send you on your way. If you are worried about getting caught or public opinion, take this story to heart. Andrea Ballengee, now Andrea Preuss, a beauty pageant hopeful, had to relinquish her crown as Miss Virginia in 1995, due to numerous lies about her college history and even high school history. You would think after such public embarrassment she would have changed careers. Surely the defamation she endured would plague and poison all further attempts at winning a crown, after all, pageants are all about: integrity, honesty, beauty and publicity. Right? Would it surprise you to learn that in 2005 she was crowned Mrs. America? Hopefully not at all after all you have read thus far. The corporate world may seem far away from pageants and hairspray but I use this example to illustrate my point. The social truths of the corporate world are little more than a pageant for the eyes. Never take it more seriously than you would a beauty contest on TV and youll do just fine.

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