Church & Dwight Co., Inc.

Know Your Status

Kirby Chenkin Brendon Wells Tram Le

Know Your Status

Table of contents
Introduction 2 Background.4
What are STDs?....................................................................................................................................4 What is the link between STDs and HIV infection?............................................................................5 Texas STD Facts..................................................................................................................................5 Dallas STD Statistics..5

Company Background....7 Proposal & Plan..8

Implementation......8 Timeline before the program................................. 9 Timeline during the program 9 Advertising..10

Staffing..................................................11 Budget.....12 Conclusion..13 Citations..14

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Know Your Status

Introduction
Stop the silence, take action, and help people to fight back with STDs What are we doing? Have you ever thought about what our prior generations left us? Are we better off now, than we were twenty, thirty, forty, even fifty years ago? Have you ever thought about what we are leaving our next generation? Ten, twenty years from now, will they better off than we are today? Well what are we doing to insure our future, the HUMAN RACES future? Your children, my childrenwell? More than 15 million new Sexually Transmitted Diseases (STDs) cases are reported each year in the USA (Gov.org network). STDs are the most widely spread diseases that are passed from personto-person during unprotected sexual intercourse. Preventing STDs is one of the most important campaigns that everyone should become involved with, we are talking about our future. In November 2011, KTVT Channel 11 reported that the number of young persons in Dallas infected with HIV and AIDS is increasing. These diagnoses included children to young adults ages thirteen to twenty-four. This age group makes up 25% of all new diagnoses in Dallas County. Dallas County has the highest total rate of new HIV/AIDS diagnoses in the state of Texas, a position which it has maintained for several years (blogs.dallasoberver.com, 2011). The spread of STDs is directly affected by social, economic, and behavior factors. We, Church & Dwight Co. Inc., would like to give a helping hand to prevent STDs. In order to help the community, we want to educate students in the Richardson Independent School District in Dallas County. Our program will be implemented in Richardson high schools and junior high school by educating the students to understand the risk and prevention of STDs. Twelve high schools and junior highs in Richardson ISD are chosen for our implementation. The projects agenda will last for three months from February 4 to April 27 of 2013. During these three months, we will apply our program funding to a nonprofit organization, AIDS Arms, in order to work effectively. AIDS Arms and Church & Dwight will reach out to young people to give them the best tools to protect themselves from STDs. AIDS Arms is the largest nonprofit HIV/AIDS service organization in North Texas. As the result, their education professionals and our sponsorship are geared to respond to this mission in cost effective and persuasive ways. Programs mission Even though STDs are extremely widespread nowadays, most people all over the world are hardly aware of the risk and consequences of this dangerous type of infection (Centers for Disease Control and Prevention, November 22, 2010). Our program mission is to reduce and to prevent the incidence of sexually transmitted diseases including HIV (Human Immunodeficiency Virus) infection. The project is designed to prevent STDs and HIV among high school and junior high students within the Richardson area. We will mainly focus on sexual health education, communications, and counseling activities. We would like to deepen STD/HIV knowledge, develop positive attitudes about this issue, and provide the techniques to improve correct condom use.
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Know Your Status The program would be extremely beneficial for society since our program may help to lower STD and HIV incidence and deaths. It is important for everyone to realize that some types of sexually transmitted diseases can be treated, but some cannot such as HIV. That is the reason why we will mainly focus on sexual education and prevention rather than treatment. In order to carry out the program mission, our activities are providing education, offering consultation and technical assistance, testing, identifying and sharing best practices for STDs and HIV prevention. Programs objectives To have 90% high school students in Richardson area acknowledgeable about what STDs and HIV are, the cause and the treatment. To provide STD testing to at least 3000 high school and junior students over the threemonth period. To ensure 70% of the students who have a positive result for STD tests have an appropriate medical treatment. To increase at least 70% of students attending our program using condoms with their partners the next sexual encounter. To ensure at least 75% of high school students have a straight talk with the STD consultants in our program about their sex health. The measurement of our programs success would be based on attendance, the number of testing applicants and the number of students who redeem Trojan coupons. Why our program is important? According to the 2009 Sexually Transmitted Disease Surveillance report released by the Centers for Disease Control and Prevention (CDC) in November 2010, young women ages 15 to 19 continue to have the highest rate of gonorrhea (568.8 cases per 100,000) and chlamydia (3,269.5 cases per 100,000) compared to any other age or sex group. Additionally, syphilis rates for both young men and women aged 15 to 19 continue to increase, with syphilis rates from 20052009 increasing as much as 167 percent among black males aged 15 to 19 years. Here are some of the questions and concerns that led us to develop the program: If the majority of people in the country are receiving enough information about STDs, why is the sexually transmitted disease rate still fairly high? What is actually being discussed in most sexually transmitted disease prevention programs? Are those people who are actually infected or are suspected to be infected really open to discussing the issue? Are young people really knowledgeable about the signs, symptoms and treatment of sexually transmitted diseases? Do people think that an STD is something shameful so they try to hide it from their family and their health care providers until it gets worse?

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Know Your Status It is true that increased knowledge does not automatically interpret into practice. However, knowledge will help people overcome the anxiety about STDs and encourage them to take action. Meaningful education as well as practical testing about sexual health issues like STDs can encourage people to engage in healthier behaviors. This is why our STD program is so important. We will offer people a place where they can get useful health information; obtain tips on how to talk to their friends, partners, and health care providers about getting tested for STDs; and become more involved educating their communities about STDs.

Background
What are STDs? The staff at the Mayo Clinic defines Sexually Transmitted Diseases (STDs) as infections generally acquired by sexual contact. The organisms that cause sexually transmitted diseases may pass from person to person in blood, semen, or vaginal and other bodily fluids (Mayo Clinic Staff, 2012). Organisms pass from partner to partner with every unprotected sexually encounter. Not all organisms are harmful but the ones that are can cause several types of diseases. The most commonly know Sexually Transmitted Diseases include syphilis, chlamydia, gonorrhea, and HIV. Other STDs include hepatitis, genital herpes, Human Papillomavirus (HPV), Pelvic Inflammatory Disease (PID), and trichomoniasis (Centers for Disease Control and Prevention, 2010). The most deadly of these STDs is HIV. A common misconception about HIV is that it is the first STD an individual contacts. This is often not the case. In several cases an individual contracts an STD, such as syphilis, herpes, or chancroid. Then genital ulcers develop from these STDs, which results in breaks in the genital tract lining or skin. These breaks/openings in the skin create a portal of entry for HIV (Centers for Disease Control and Prevention, 2010). There is substantial biological evidence demonstrating that the presence of other STDs increases the likelihood of both transmitting and acquiring HIV. STDs also appear to increase the risk of an HIV-infected person transmitting the virus to his or her sex partners. Studies have shown that HIV-infected individuals who are also infected with other STDs are particularly likely to shed HIV in their genital secretions. (Centers for Disease Control and Prevention, 2010).

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Know Your Status What is the link between STDs and HIV infection? Individuals who are infected with STDs are at least two to five times more likely than uninfected individuals to acquire HIV infection if they are exposed to the virus through sexual contact. In addition, if an HIV-infected individual is also infected with another STD, that person is more likely to transmit HIV through sexual contact than other HIV-infected persons (Wasserheit, 1992). (Centers for Disease Control and Prevention, 2010). Texas STD Facts Texas reported 77,070 AIDS cases to CDC, cumulatively, from the beginning of the epidemic through December 2008(STD Testing Dallas, 2012). Texas was ranked as the 4th highest among the 50 states in cumulative reported AIDS cases (STD Testing Dallas, 2012). Texas was ranked as the 10th among 50 states, with 5.9 cases of primary and secondary syphilis per 100,000 persons. The number of congenital syphilis cases increased from 68 in 1999 to 127 in 2008 (STD Testing Dallas, 2012). Ranked as the 17th among 50 states in chlamydia infections (422 per 100,000 persons), Texas is ranked as the 15th among 50 states in gonorrheal infections (134.7 per 100,000 persons) (STD Testing Dallas, 2012). Reported rates of chlamydia among women (659.5 cases per 100,000) were 3.6 times greater than those among men (182.9 cases per 100,000) (STD Testing Dallas, 2012). Dallas STD Statistics The prevalence of sexually transmitted diseases is an issue for everyone in the greater Dallas community. Dallas STD facts illustrate the fact that all types of sexual activity can spread STDs. Syphilis, gonorrhea, chlamydia, and HIV transmissions are passed through bodily fluids. Other STDs like herpes move from person to person through physical contact (STD Testing Dallas, 2012). Condoms may reduce the transmission of STDs, but they are not foolproof. Many STD cases exhibit few, if any signs and symptoms (STD Testing Dallas, 2012). The only reliable method Dallas area residents have to assess their risk is through STD testing (STD Testing Dallas, 2012).

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Know Your Status

STD Statistics for Dallas, TX 2008 Annual Data 213 9.0 13,699 578.9 5,137 217.1 4,181 19.5 6,336 26.5 32,199 134.7 100,870 422.0

Sexually Transmitted Disease Syphilis Cases (Dallas County) Syphilis Rate (Dallas County) Chlamydia Cases (Dallas County) Chlamydia Rate (Dallas County) Gonorrhea Cases (Dallas County) Gonorrhea Rate (Dallas County) HIV Cases (Texas) HIV Rate (Texas) Syphilis Cases (Texas) Syphilis Rate (Texas) Gonorrhea Cases (Texas) Gonorrhea Rate (Texas) Chlamydia Cases (Texas) Chlamydia Rate (Texas)

Note: Rates are per 100,000 people (STD Testing Dallas, 2012)

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Know Your Status

Company Background
Church & Dwight Co. is a company which was founded in 1846. Today, it is a $2.6 billion company with global presence in countries such as Canada, the UK, Mexico, Eastern Europe, Asia, Middle East, France, Spain and many other countries (Overview, n.d.). It is a company with values and missions based on strategy, creativity, focus, mastery, collaboration and communication (Our Values & Vision, n.d.). We also pride ourselves upon our research and development conducted throughout the years. These include new and improved innovations for household and personal care items. Major brand names include ARM & Hammer, OxiClean, Kaboom, Trojan, First Response and Nair (Who We Are: At a Glance, n.d.). Church & Dwight Co. is also a company which sees hope, strength and belief in our employees (Our Values & Vision, n.d.). At Church & Dwight Co., we support a non-profit organization called The Church & Dwight Employee Giving Fund, Inc. (EGF). This organization is funded by the employees themselves. They have given support to numerous events and non-profit organization. These include: Donation of $50,000 to local food banks to fight hunger (Koment, 2011) Donation of $100,000 to the Crisis Ministry (Rosenau, 2012) College scholarships to students (Rasmussen, 2009) Donation of $50,000 to the Rescue Mission of Trenton (Duffy, 2012) Donation of $75,000 to the Trenton Area Soup Kitchen (Trenton Area Soup Kitchen, 2011)

At the end of the fourth quarter, the EGF group starts making decision on which organization and social is in most need of their funds. For 2013, they have decided to focus the groups efforts on the education of STDs in the young adult community. Sexually transmitted diseases can be transmitted in primarily two ways. One of which is when infected urethral or vaginal secretions contact mucosal surfaces (Male Latex Condoms and Sexually Transmitted Diseases, 2011). The second primary way is through contact with infected skin or mucosal surfaces" (Male Latex Condoms and Sexually Transmitted Diseases, 2011). To prevent STDs, there are several strategies. These include abstinence, vaccinations, mutual monogamy, condoms and several others. One of the major brand name products of Church & Dwight Co. is Trojan. Trojan is Americas #1 trusted condom for more than 90 years (About Trojan Condoms, n.d.). Because Trojan is one of the major brand name products of Church & Dwight Co., EGF saw the potential benefits of reaching out to the youth and educating about them about STDs through this program. EFG has decided to partner with AIDS Arms, Inc. AIDS Arms, Inc. specializes in HIV/AIDS. They are an organization that targets individuals who are at risk of getting the disease and also those who have the disease (Who We Are, 2011). To maximize the benefits of educating our youth, AIDS Arms, Inc. will be educating, providing and delivering the materials regarding STDs. They will also be the organization performing the tests.

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Know Your Status

Proposal & Plan

Implementation We will work with AIDS Arms while they are in contact Richardsons ISD. After all the procedural protocols are in place AIDS Arm will send knowledgeable STD Specialist out to educate students about the importance of STD prevention. These specialists will talk to the students at these high and junior high schools about STDs and educate them on prevention. After discussing STDs and its prevention, a consular will give the students after their test results. Depending on their results, each student will be consulted differently, using of the one the following two approaches: Group 1, student who are not infected with a STD: These students in this category will have the following covered in their consultation after receiving their test results: Encourage students to practice abstinence, otherwise encourage the use of condoms in all sexual encounters Offer documentation about other health risks (including early pregnancy when needed) Encourage a healthy lifestyle with these students by developing more involvement in school activities such as sports, community service Encourage to have vaccines of hepatitis B shots

Group 2, student who are infected with a STD: These students in this category will have the following covered in their consultation after receiving their test results: Encourage students to practice abstinence; otherwise encourage the use of condoms in all sexual encounters Inform any partner before any sexual encounter Recommend to see doctors for treatment Encourage students to have STDs tests every six months (MDweb.com) Encourage STDs infected students not to hide but instead visit doctors and get treatments. Reduce numbers of sexual partners Use video or large group presentations to provide information about STDs in order to reduce disease transmission Encourage changing sexual behaviors that put person at risk for infection

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Know Your Status Timeline before the program

Acquire approval from Church & Dwight Co., Inc. to host event at Richardson high schools and junior high schools Get approval from Richardson Independent School District Speak to AIDS Arms, high school/ junior high students and company employees to request volunteers

December 3, 2012

Draft/send letters to parents about event Confirm volunteers Purchase/rent equipment & schedule delivery of supplies January 1 January 11, 2013 Confirm guest speaker on STD prevention Design/order T-shirts for staffing and hand out at event Confirm Trojan samples, Trojan coupons, snack and drink orders Design/order banners for day of event and complimentary day pass for Six Flag January 14 January 25, 2013 Hang posters/flyers around school & community 28th: Staff orientation/ training day at company (hand out T shirts, assign stations, etc) 31st : Receive orders of supplies/ food 4th @ 7am: Arrive at high school with food, supplies, and staff to set up January 28 February 4, 2013 4th @10am: Event begins

Timeline during the program: Our companys program will be scheduled as follows: 1st Month 1st week 2nd week 3rd week 4th week 2th Month 1st week 2nd week 3rd week 4th week 3rd Month 1 week 2nd week 3rd week 4th week
st

Berkner High School Lake Highlands High School Pearce High School Richardson High School

Week of February 4, 2013 Week of February 11, 2013 Week of February 18, 2013 Week of February 25, 2013

Apollo Junior High Forest Meadow Junior High Lake Highland Junior High Liberty Junior High

Week of March 4, 2013 Week of March 11, 2013 Week of March 18, 2013 Week of March 25, 2013

Parkhill Junior High Richardson North Junior High Richardson West Junior High Westwood Junior High

Week of April 1, 2013 Week of April 8, 2013 Week of April 15, 2013 Week of April 22, 2013

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Know Your Status The first week of the event will be hosted on Monday from February 4 to February 7, 2013 at Berkner High School 1600 E. Spring Valley Road Richardson, Texas 75081 (469) 593-7000 Fax 469-593-7210 The schedule will be as follows:

February 5 , 2013 Consultation 9-10am: Introduction STDs, signs, and risks 10-10:15am break 10:15-11:15am Prevetion and treatment February 4 , 2013 Education 9-10 Anwser questions / concerns 10-10:15 Break 10:15-11-15 Private consulation (on requests) 9-11:30 am: Providing tests 11:30-1:00 Lunch break 1:00-3:30 Providing tests

February 7 , 2013 Results and Feedback 9-10 Results, feedback or recommendations further treament 10-10:15 Break 10:15-11-15: Providing complimentary pass for Six Flag, Trojan condoms coupons and samples

February 6 , 2013 Testing

The same schedule will be followed in later weeks at different schools. Advertising and Marketing Advertising Our companys goal is to get as many high school and junior high students in the Richardson Independent School District to know their status. How will we accomplish this? By conducting a comprehensive advertising campaign which induces high school and junior high students to come out to our specific school locations announced via radio stations to get tested for STDs. We will provide them with incentives to come out, which include a free complimentary day pass to Six Flags over Texas. Radio Stations Our company will advertise with five different radio stations located throughout the Richardson. We will notify high school and junior high students of the exact date, time and locations where they can participate in free STD tests. We have selected a mixture of radio stations which apply to several demographics, in order to diversify and reach a numerous amount of people. The radio stations we have contracted with are:

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Know Your Status 92.5 97.9 104.5 102.9 102.1 Genre: Gospel Genre: Hip Hop Genre: R&B Genre: Rock Genre: Classic Rock

Testing Locations: We have chosen twelve high school and junior high locations throughout the Richardson where we will conduct the STDs testing, which have been advertised previously on the selected radio stations. The test will be free of charge. The locations include: Berkner High School Lake Highlands High School Pearce High School Richardson High School Apollo Junior High Forest Meadow Junior High Lake Highland Junior High Liberty Junior High Parkhill Junior High Richardson North Junior High Richardson West Junior High Westwood Junior High

Six Flags over Texas: The final portion of the campaign will be to supply all recipients who come out and get tested, regardless of their status, with a complimentary day pass to the amusement park. Our company feels we can give back by reaching thousands of high school and junior high students in the Richardson area and hopefully everyone will KNOW THEIR STATUS.

Staffing
The Church & Dwight Employee Giving Fund, Inc. is an organization that is funded by the employees themselves. Church and Dwight Co., Inc. matches each dollar that is contributed by the employees (Our Values & Vision: Employee Giving Fund, n.d.) Employee Giving Fund (EGF) has decided to donate $100,000 to this project. Within this project, EGF will partner with AIDS Arms to help deliver their mission of educating the youth about sexually transmitted diseases.

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Know Your Status Staffing will mostly consist of volunteers: Volunteers will help in education, consultation, testing, feedback, assisting for all activities and handling food as well With an estimated 1000 students attending at each school, we have determined that 50 volunteers will be needed to run the program

Who? Employees who volunteer (including necessary preparations up to the event and the day of event) will receive one week paid vacation form Church & Dwight Co., Inc. Any of the high schools students who require community service will receive 5 hours for each day assisted. Volunteers from outside companies would be compensated with $100 gift cards which can be redeemed for Church & Dwight products at any grocery stores. Job discription Educational program Consultation Nurses and Testing technician Promotion/ Advertising Assistants Accountants Promotion/ Advertising Sampling preparation Decoration, transportation, snacks, and drinks Security Number of volunteers 6 volunteers 7 volunteers 7 volunteers 5 volunteers 7 volunteers 2 volunteers 6 volunteers 2 volunteers 6 volunteers 2 volunteers

AIDS ARMS

Church & Dwight Employee Giving Fund, Inc. and High School Volunteers

Budget
The budgeted proposal is $100,000. The Church & Dwight Employee Giving Fund, Inc. is excited for this donation. It is a new venture for their organization. This amount is being proportioned among four different categories. 1. AIDS Arms will receive 55%. This amount of $55,000 will cover the cost of instructors, nurses, consultants, tests, lab results, and miscellaneous fees that individuals may incur. EGF will not need to factor the expenses of AIDS Arms staff (which includes doctors, nurses, and front desk administrators). 2. $20,000 will be going to Six Flags. In exchange, 10,000 passes will be provided to our program. Vouchers will be given to individuals who have taken the test.

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Know Your Status 3. Advertisement will be budgeted at 15%. This amount will cover any advertisement fees, which includes radio advertisements, forms, pamphlets, flyers and banners. 4. The last piece of $100,000 is $10,000. The expenses of transportation and food for our EGF volunteers will be covered. This amount will include for volunteers reward as well. Each volunteer will be rewarded one $100 gift card which can be redeemed for Church & Dwight products at any grocery store. Program events will also be provided with snacks and drinks. Any other miscellaneous costs will be expensed in this category.

Budget
Total Costs: $100,000
2% 5% AIDS Arms 15% Six Flag vouchers Advertisement Staffing reward 55% 20% Facilities Food &Drink Transportation 2% 1%

Conclusion
The epidemic rise in STDs is both a social and economic problem. It is a deadly disease that has affected a lot of people around the world. Many people are not aware of STDs, its symptoms, how it is transmitted, and how can it be prevented. Some people feel uncomfortable to learn or educate their children about this serious matter. The worst is when someone is affected but feels ashamed to get treatment. This is exactly the reason why we have created a team, a team that will educate parents and kids about STD, provide ways to prevent it, and treat the infected ones. Because of our limited time and funds, our team will focus only on the Richardson Independent School District. We hope to touch many lives by our program and make everyone in this community aware of their status. What is your status?

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Know Your Status

Citation
Centers for Disease Control and Prevention (November 22, 2010), 2009 Sexually Transmitted Disease Surveillance. Retrieved from http://www.cdc.gov/std/stats09/default.htm Centers for Disease Control and Prevention. (2011). Condoms and STDs: Fact Sheet for Public Health Personnel. In Male Latex Condoms and Sexually Transmitted Diseases. Retrieved from http://www.cdc.gov/condomeffectiveness/latex.htm Church & Dwight Co., Inc. (n.d.). Company: Our Values & Vision: Employee Giving Fund. Retrieved from http://www.churchdwight.com/company/our-values-and-vision/employee-givingfund.aspx Duffy, E. (January 06, 2012). Church & Dwight donates $50,000 to Rescue Mission. In The Times. Retrieved from http://www.nj.com/mercer/index.ssf/2012/01/church_dwight_donates_50000_to.html Koment, E. (January 13, 2011). Church & Dwight Co., Inc. donates $50,000 to FoodBank to fight hunger. In Asbury Park Press. Retrieved from http://www.app.com/article/20110113/GETPUBLISHED/101130324/Church-Dwight-Co-Incdonates-50-000-to-FoodBank-to-fight-hung?gcheck=1&nclick_check=1
Male Latex Condoms and Sexually Transmitted Diseases. (n.d.). From Centers for Disease Control and Prevention : http://www.cdc.gov/condomeffectiveness/latex.htm Mayo Clinic Staff. (2012, 10 20). Mayo Clinic . Retrieved 10 20, 2012, from http://www.mayoclinic.com/health/sexually-transmitted-diseases-stds/DS01123

Melan, A. (2011, November 4). The Rising AIDS Epidemic Among Dallas's Young Poor People, In Dallas Observer Block. Retrieved from http://blogs.dallasobserver.com/unfairpark/2011/11/this_week_in_awful_public_heal.php Rasmussen, C. (April 11, 2009). Church & Dwight Grant to Aid New Brunswick Students. In First Reformed Church of New Brunswick. Retrieved from http://firstreformedchurch.net/churchdwight-awards-grant-to-aid-new-brunswick-students/ Rosenau, J. (January 07, 2012). Church & Dwight donate 100K to damage Crisis Ministry. In Times of Trenton. Retrieve from http://www.nj.com/mercer/index.ssf/2012/01/church_dwight_donate_100k_to_t.html STD Information and Treatment Guidelines (n.d.) In STD (November 11, 2012). Retrieved from http://std-gov.org/ STD Testing Dallas (2012). Dallas STD Statistics. Retrieved from http://www.stdtestingdallas.com/dallas-std-statistics
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Know Your Status Trenton Area Soup Kitchen. (January 4, 2011). Church & Dwight Co., Inc. makes a generous donation of $75,000 to TASK. Retrieved from http://www.trentonsoupkitchen.org/news/1.4.12.php TROJAN Brand Condoms (n.d.). About Trojan Condoms. Retrieved from http://www.trojancondoms.com/Resources/AboutUs.aspx

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