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  • Character Merchandising

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    Rhea Sharma
    15 Ansichten4 Seiten
    Character merchandising involves selling intellectual property (IP) rights such as technology, know-how, copyrighted works, and industrial designs. When merchandising IP, one needs to consider the value of the IP, potential buyers, competitors, negotiating terms with buyers, and transferring rights upon receipt of payment. While still developing, merchandising IP can be a sustainable source of long-term income if companies properly manage and leverage their intellectual property.

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    APP

    Originaltitel

    merchadising

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    Character merchandising involves selling intellectual property (IP) rights such as technology, know-how, copyrighted works, and industrial designs. When merchandising IP, one needs to consider the value of the IP, potential buyers, competitors, negotiating terms with buyers, and transferring rights upon receipt of payment. While still developing, merchandising IP can be a sustainable source of long-term income if companies properly manage and leverage their intellectual property.

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    15 Ansichten4 Seiten

    Character Merchandising

    Hochgeladen von

    Rhea Sharma
    Character merchandising involves selling intellectual property (IP) rights such as technology, know-how, copyrighted works, and industrial designs. When merchandising IP, one needs to consider the value of the IP, potential buyers, competitors, negotiating terms with buyers, and transferring rights upon receipt of payment. While still developing, merchandising IP can be a sustainable source of long-term income if companies properly manage and leverage their intellectual property.

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 4

    CHARACTER MERCHANDISING

    a). What IP are most often merchandised? - Technology (patented and non-patented) and know-how - Secret processes - Copyright (movies, music, songs, software, etc.) - Industrial Designs

    b). What to Consider When Merchandising IP Need to know the value of the IP that you are selling What is your selling price

    - Need to know who are the potential buyers - Need to know who are your competitors Is there a similar technology existing in the market? Negotiation with your buyer prepare your ground work Conclude agreement with the buyer (put in your terms, etc) Upon receipt of payment (or part payment), transfer the rights of the IP to the buyer

    merchandising of IP rights is still an infancy among DEVELOPING COUNTRIES It is important for the FIRMS to focus on the profit making aspect of IP and that IP if properly managed and used, can be a long term sustainable source of income for the company. Through IP awareness programmes every effort is being made to get SMEs to be interested in this area and to influence the SMEs to make IP as a profit centre for the company.

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