To c r e a t e a c o m m u n i t y a m o n g S i g n L a n g u a g e X L e m p l o y e e s and followers through a behind-the-scenes look at printing different products such as vehicle wraps, billboards, stadium applications, etc.

G OA L :

U s e Fa c e b o o k , t w i t t e r, a n d b l o g p o s t s t o t e l l the stor y of a Sign Language XL application from design, to printing, to completion.

A P P ROAC H :

Fa c e b o o k w i l l f e a t u r e a t y p e o f a p p l i c a t i o n a n d s t o r y f r o m Sign Language XL. Each week, followers will vote on what they want to learn about next.

FAC E B O O K :

Social Media Plan

Jillian Sheehan

Social Media Plan

T WITTER:

The twitter handle @signlanguagexl will be a platform highlighting each process that goes in to making a Sign Language XL application. These tweets will link to the blog. The hashtag for this process will be: #SLXLInsideLook .

Jillian Sheehan