CHNG TRNH O TO TRNH I HC CNG CHI TIT HC PHN

1. Thng tin chung v mn hc

Tn mn hc: M mn hc: S tn ch: Ngnh: Mn hc: L thuyt tr chi TCL30201 2 Qun tr - Lut v QTKD t chn

Cc mn hc tin quyt: ton cao cp, kinh t vi m Thi gian ln lp: + + Nghe ging l thuyt: Lm bi tp trn lp: 60 tit 30 tit 20 tit 10 tit

Thi gian t hc: Khoa: Qun tr

2. Mc tiu ca mn hc
2.1 Mc tiu kin thc
Gii thiu mt s khi nim c bn ca L thuyt Tr chi. Phn tch mt s dng tr chi v cc chin lc tng ng.

Phn tch cc chin lc v hnh vi ca cc bn tham gia cuc chi kinh doanh trn th trng. Trnh by cc k thut ti u ha li ch ca doanh nghip trong cuc chi kinh doanh.

 Tm hiu cc bi ton c lin quan n doanh nghip trong kinh doanh nh lao ng, chnh quyn, hi nhp.

2.2 Mc tiu k nng, thi t c

Sau khi hc xong mn hc ny, sinh vin: Hiu c mt s vn v ng dng l thuyt tr chi trong kinh doanh.

Nm c nguyn nhn v phn tch khuynh hng cnh tranh ca cc doanh nghip (bi ton Cournot Bertrand). Hiu c bn cht ca vn gia nhp, chim lnh th trng v chn p trong kinh doanh. Hiu c vai tr ca hp tc trong kinh doanh, nm c bi ton m phn, sc mnh m phn, a ra c chin lc m phn, ra quyt nh kinh doanh ph hp. Hiu c vn sng lc thng tin v nh tn hiu th trng.

Nm c cc nguyn tc trong vic xy dng mt th ch lnh mnh, h tr v thc y mi trng kinh doanh.

3. Ti liu hc tp
3.1 Ti liu bt buc
L Hng Nht (2007), Gio trnh L thuyt tr chi.

3.2 Ti liu khng bt buc

A. Dixit and B. Nalebuff (1991) Thinking Strategically: The Competitive Edge in Business, Politic, and Everyday Life, W.W. Norton&Company. J. McMillan (1991) Games, Strategies, and Managers: How managers can use game theory to make better business decisions, Oxford University Press. A.K. Dixit v B. J. Nalebuff (2006). T duy chin lc- L thuyt tr chi thc hnh. NXB Tri Thc. A.M Brandenburger v B. J. Nalebuff (2004). Tranh hp hay l thuyt tr chi trong kinh doanh.NXB Thng k. F. Carmichael (2005). A Guide to Game Theory. Prentice Hall. C. D. Aliprantis and S.K. Chakrabarti (2000). Games and Decision Making. Oxford

University Press C. A. Holt (2007). Markets, Games, & Strategic Behavior. Pearson International Ed.

3.3 Ti liu tham kho

Open Yale courses:
http://oyc.yale.edu/economics/econ-159

MIT open course ware:

http://ocw.mit.edu/courses/economics/14-12-economic-applications-of-game-theory-fall-2012/

Jack Stack and Bo Burlingham (2011) The Great Game of Business Kinh doanh Mt cuc chi ln NXB H Kinh t Quc dn & alphabooks. Nathan Bennett and Stephen A. Miles (2011) Your Career Game S nghip l mt tr chi NXB Vn ha Vn ngh & H Hoa Sen Bruce Bueno de Mesquita (2010) The Predictioneers Game Tr chi tin on D bo v nh trc tng lai bng L thuyt tr chi NXB Tr

4.

Ni dung chi tit

Tng tc chin lc 1.1 Cnh tranh v bt hp tc trong kinh doanh 1.2 Cn bng ca cuc chi 1.3 Hp tc 1.4 m phn Thng nht lm vic theo cng Chin lc cnh tranh 2.1 Cnh tranh theo sn lng (Cournot competition) 2.2 Cnh tranh theo gi (Bertrand competition)

Chim lnh th trng 3.1 Th trng kem nh rng Vit Nam 3.2 Cc bc chim lnh th trng ca Unilever 3.3 Tc ng ca bn th ba Chn p trong kinh doanh 4.1 Tnh hung b chn p 4.2 Cc c ch ngn nga s chn p Hp tc trong kinh doanh 5.1 Tnh cht ca hp tc 5.2 iu kin ca hp tc 5.3 Rng buc ca hp tc Hai c ch thc y hp tc 6.1 Trung gian li ch 6.2 Trung gian thng tin m phn 7.1 Bi ton m phn 7.2 Tng quan m phn 7.3 im hi t trong m phn Vn thc hin cam kt 8.1 Trong cc bc i chin lc 8.2 Trong m phn 8.3 Trong i u chin lc Sng lc 9.1 Thng tin khng y

9.2 Sng lc 9.3 D on Coase 9.4 Cam kt khng gim gi nh tn hiu 10.1 Thiu thng tin ngi bn 10.2 nh tn hiu 10.3 nh tn hiu trn th trng lao ng Quyn s hu 11.1 Quyn s hu 11.2 Quyn s hu t liu sn xut 11.3 Hp tc trong doanh nghip Tham nhng v chng tham nhng 12.1 Nhn din tham nhng 12.2 Tc ng ca tham nhng ti pht trin kinh t 12.3 To lp th ch cng quyn cho pht trin kinh t 12.4 Kt lun Pht trin cng ty thi hi nhp 13.1 Ngun gc ca li ch thng mi 13.2 Tr ngi ca hp tc trong giao dch quc t 13.3 T chc sn xut theo quy m ton cu

5. Chnh sch i vi mn hc v cc yu cu khc ca ging vin

Bui hc u tin, ging vin s ni r mc tiu, chng trnh mn hc, ti liu tham kho, cch thc nh gi kt qu hc tp ca sinh vin, t gii thiu vi lp v mnh (h tn, s in thoi, a ch email, phng thc giao tip sinh vin,...).

6. Thang im nh gi:10/10 7.Phng php, hnh thc kim tra nh gi kt qu hc tp mn hc

Sinh vin hc mn L thuyt tr chi s c nh gi trn 3 loi hnh: 1) n 20% 2) Bi tp: 10% 3) Thi cui hc k: 70%. Bng tm tt cc hnh thc nh gi Thnh phn Thi lng Tm tt bin php nh gi Trng s Thi im n im gia k 30 Lm bi tp T lun

Thi cui k

70

Theo lch phng T

Tng

100%

8. Ngy ph duyt:
Ging vin

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Trng b mn Trng khoa