5th week-defense Last week-submission

Chapter 1 (5 pages) size 14 The Background of the Study Introduction 12 bold - International Scene/Situation - National Scene - Local Scene - Rationale (last paragraph) why did you intend to put up a business? Statement of the Problem The paper seeks to determine the viability of putting up a business. Specifically, it seeks to answer the following question? 1. What is the nature of business? 2. The marketing aspect of the business? 3. Technical feasibility of the proposed business? 4. Management aspect of the business? 5. Financial viability of the business?

6. Social desirability of the business?

Methodology Chapter 2 Market Aspect I. Nature of the Business -discussionA. Past Demand (sample) Table 1 Demand for the Past 5 Years 50% are Average # of Year Students of baked consumption products 2013 2012 2011 2010 2009 800 750 700 650 600 400 375 350 325 300 8000 7500 7000 6500 6000 96000 90000 84000 78000 72000 fond eaters monthly Consumption Annual

B. Past Supply Table 2 Supply for the Past 5 years

# of existing Past Supply Year bakeshops (in Ps)

2013 2012 2011 2010 2009

4 4 3 2 1

198000 173000

Bakeshops A B C D Total

2013 72000 36000 50000 40000 198000

2012 70000 33000 40000 30000 173000

2011

2010

2009

May 10, 2014 Financial Aspect c. Projected Demand Table 3 Demand for the Next 5 Years

Projected Year demand

2015 2016 2017 2018 2019

e. Demand/Supply Gap

Projected Year demand

Projected Supply

Demand Gap

2015 2016

300000 400000

180000 250000

120000 150000

2017 2018 2019

500000 600000 700000

300000 350000 400000

200000 250000 300000

f. proposed market share

Demand Year Gap

Market Share

2015 2016 2017 2018 2019

120000 150000 200000 250000 300000

36000

1. That you market share are always 30% or depends.

II.

Marketing Strategies A. Target Market B. Competitors C. Advertising and Promotion D. Pricing Strategies