Business Plan

Authored by: Carrie A. Penepent Date: April 16, 2014

Executive Summary The child icon reaching for the i symbolizing that I (the child) can reach for the stars. Anything is possible with practice and encouragement therefore children should be encouraged to achieve greater than what is as ed of them to truly master early learning abilities. This family child care!s name" #hild #are$rie reflects the services the %rogram &irector #arrie %enepent provides to the families being served. If the &irector were to agree to sign a contract" or a legal document she would dot the i in #arrie with a star. The reason for this is because the &irector believes in reaching for the stars as a way of life for young children. After nowing the meaning of the star in #hild #are$rie the name #arrie will be refined on how she encourages all children to achieve above and beyond. Individual attention is provided to overcome developmental milestones" with high 'uality care and small ratios. (hile providing consistent 'uality child care to families" #hild #are$rie encourages children to 'uestion the un nown and discover new horizons. %art of the philosophy of this child care center is that parent interact with the child!s e)perience of learning. The parents have an opportunity to e)perience and observe how their child!s learning process is being developed. *ur educational philosophy is that all children learn best when they are provided with real life e)periences by e)plore their environment. This child care center is ideal for most wor ing parents because they are able to have fle)ibility with scheduling pic up and drop off routines. (hen parents loo for child care" they are see ing trust in the provider that their child will be placed in a safe and nurturing environment that offers appropriate developmentally care practices. #hild #are$rie is an early learning program that provides the foundation for children to cognitively develop in a safe environment while having the opportunity to socialize with their peers. The child!s early educational development is paramount and a ma+or concern for most parent. ,ome parents struggle with returning bac to wor because they wish to be with their children in these formative years. #hild #are$rie helps wor ing family by providing the educational environment that develops the social" emotional" physical" cognitive" and language s ills necessary to begin the learning process. These learning ob+ectives are essential for the child to become acclimated to formal education.

Table of Contents Part 1: Introduction Part 2: Industry Analysis / Need Part 3: Organization Part 4: ar!eting

Part ": #udget

Part 1: Introduction A$ Introductory %tate&ent At #hild #are$rie" we believe that e)ploring the world around us is the most important concept of life. (e provide hands on e)periences that allow children to e)plore their environment and become part of the learning process. Interactive learning is the most appropriate model for cognitive development in the early years of learning. #hild #are$rie is an active member of our community. -very month our students devote one day and give bac to the community. At #hild #are$rie we provide a developmentally appropriate educational service to children under the age of . years old. #hildren in our care" receive a safe" trusting environment where children feel open to be themselves. As a child care provider" we feel self/e)pression is the best way to get to now a child. (hen a child shows interest in a sub+ect we encourage that child to pursue their interest and reach their potential.

#$

ission #hild #are$rie!s mission is to provide a home family child care that encourages families to visit and share their nowledge about the world. (e encourage our students and families to value the importance of ta ing care of the environment.

C$ %er'ices
Target Population: Working Parents Type of Service: Family Child Care Ages Served:1 yearyears

Program !perational "ours:#am- $pm %ays: &onday-Friday Full %ay Program 'acations Periods( "olidays: Christmas-)e* +ears Special enrollment ,e-uirements: .ntervie* ,egistration Fee Provide snack once a month

Special Features: Community /volvement

 Family /volvement ,eal World /0periences "ands on /0periences +ear ,ound Service

Part 2: Industry Analysis / Need A$ Needs Assess&ent 0nli e the many nonessential industries" childcare is a vital service" and in some cases households would not be able to function. A full/time single mother would never be able to raise all four ids and provide for them without the help of childcare services. ,ome families may need childcare" for instance" families with parents who are in the military or continuing their college education. 1amily child care homes allow families to drop all of their children off at the same location2 this type of childcare is favorable because siblings can remain together (and not separated) as well as being situated in a comfortable ambience with the feeling of home. At #hild #are$rie the wor ing parents will not have to worry about dropping their children off at different locations for care. #hoosing family child care that offers different methods and values provides a better substitute to the average child care service. #ritical 1amily #hild #are 1actors 3urturing homeli e environments #hild #are for large families 4ulti/ages being cared for Individual attention 1orming personal relationships #ommunity survey via email

#$ C(ild Care Trends 1amily #hild #are is a home/based service where child care is provided for large families in the caregiver!s home. 1amily #hild #are homes provide high 'uality care for infants" toddlers" and school age children. Individual attention is provided for overcoming developmental milestones for young children with high 'uality care. (hile providing consistent care to families" family child care encourages families to have all their children in a safe home li e environment. 1amily child care is the ideal for many wor ing parents because they pay for their children to be together rather than paying for separate child care locations. 1amilies with multiple children would find family child care cost efficient. A family style child care with early childhood education is considered high 'uality. According to the 3ational Association for 1amily #hild #are2 The 5uality ,tandards for 3A1## Accreditation set the benchmar for e)cellence in family child care programs. ,ignificant research has provided evidence that warm" loving and home/li e settings are natural environments for children during early childhood. (hile offering the safety and comfort of home" and providing a consistent caregiver throughout the years" family child care is the preferred arrangement for many parents(3A1##" (hat Is 1amily #hild #are" 6789). #hild #are$rie focuses on " content areas: to promote high 'uality family child care which supports families and prepares children for school and life. :elationships The -nvironment &evelopmental ;earning Activities ,afety and <ealth %rofessional and =usiness %ractices

&uring the child care service at #hild #are$rie children are provided with developmental learning activities to stimulate their cognitive growth. At this family childcare center we wor with a wide range of children at different ages in a home setting. #hild centered

activities encourage the children to form social relationships and e)plore a safe" home learning environment. Throughout the day structured learning activities are provided for children to grow by using their social s ills. %arents are welcome to participate in family care activities throughout the academic year. 1amily relationships are valued and respected during practice in family centered businesses.

:eferences> ?3afcc.org /.? What Is Family Child Care. The 3ational Association for 1amily #hild #are" n.d. (eb. 6@ 1eb. 6789. http>AAwww.nafcc.orgAinde).phpB optionCcomDcontentEviewCarticleEidC@87EItemidC86.F Part 3: Organization A !icensing and Programming #hild #are$rie believes that 'uality child care begins with active" nowledgeable" highly devoted" and e)perienced early childhood educators. #arrie %enepent serves as the &irector of #hild #are$rie. #arrie graduated from ,03G #anton in 4ay 6789 with and Associate!s degree in -arly #hildhood at ,03G #anton and has had over H years e)perience wor ing in a child care setting. #arrie is certified in 1irst Aid" #%: and 4AT. All teachers have at minimum" an Associate!s &egree in -arly #hildhood and 6 year e)perience in a child care setting. All teachers are certified in 1irst Aid" #%: and 4AT. All teachers must complete 8I hours of professional development and training each year. This includes mandatory attendance at the ,03G #anton -arly #hildhood 1all #onference and participation in the 3ational Association for the -ducation of Goung #hildren Annual #onference (naeyc.org) #hild #are$rie is licensed by the 3G, *ffice for #hildren and 1amily ,ervices. In 678." #hild #are$rie will begin the self/study process with a goal of receiving 3A-G# Accreditation status in 6767. #hild #are$rie believes in being a positive role model and providing a safe environment in and outside of the classroom2 including hands on activities that allows children to e)plore and discover in developmentally appropriate ways. Therefore" we utilize the -arly ;earning 1ramewor s as established by <ead ,tart as well as the 3G, #ore #ompetencies for -arly #hildhood -ducators. #hild #are$rie staff stands by and follows the %rofessional -thics as established by 3A-G#.

B. Organizational "#art

Child Care~rie

Child Care~rie Child Care Center

Carrie Penepent Owner Dire!tor

"e#ina Penepent $%er#en!y Conta!t

Classroom Room 1

# of Children 6

Lead Teacher 1

Assistant Teacher

Other: Student Teachers [volunteers] 1

Part $: %ar&eting A$ ar!eting Plan

(hen parents loo for child care they are see ing trust that their child will be placed in a safe" nurturing environment that provides appropriate care practices. If I were to put myself in a parent!s perspective when choosing a child care" I would not search via 1aceboo because of the website conte)t. 1aceboo is not an appropriate source when selecting a high 'uality child care center. I would not mar et my child care center as a pop up add on any type of social networ . Therefore the best way to enforce my business 'uality and reputation will include mar eting via ads in trusted places" such as churches and schools utilizing brochures" posters" and cards. I will initiate free publicity through community involvement and forward such press releases to 3orth #ountry 3ow and other local news. As my business grows I will attend more gatherings and parta e in small community pro+ects. 4y services will provide a high 'uality child care e)perience that will mar et itself through word of mouth" once I am nown in the community. 1or instance a family might loo at a family style child advertisement on 1aceboo or in a newspaper and might feel unsure about the reliability of the child care. If the same family were to attend a church or school function and see brochures" posters" and business cards they would feel more apt to trust the 'uality care at #hild #are$rie. %trategies) Jrocery ,tores #ollege #ampus %art time %re/ ,chools #hurch Jatherings

#$ Originality #hild #are$rie is an early childhood learning program that provides the foundation for children to develop cognitively in a safe environment with an opportunity to socialize with other children. In addition to benefits of early childhood development" #hild #are$rie is conducive to parents who may be returning bac to the wor place. (e do not discriminate against race" cultural heritage" national origin" marital status" religion" political beliefs" disability" or se)ual orientation. *ur program focuses on positive interactions between caregiver and children" and we offer a clean" safe" and healthy indoorAoutdoor spaces that has a variety of toys and learning materials that are age appropriate. ,ome of these materials are boo s" puzzles" bloc s" and climbing e'uipment" which children find interesting. *ur center has a balance of free play and established routines that begin when the child arrives. This is to prepare young children to find a healthy medium between play and learning. *ur trained staff will meet the special needs of any child in our learning environment. (e encourage all children to reach their highest potential when overcoming developmental milestones. (e strive to connect with each student at a personal level. It is important to now and understand a children!s li es and disli es. (hen our staff creates an interest regarding a student!s personality" we can successfully focus on that student!s success. A positive classroom environment encourages and motivates a child to embrace the learning process. At #hild #are$rie we strive to ma e the child welcomed and comfortable in the classroom. 3o student will be doubted for their intelligence or discouraged for learning abilities. (e believe in promoting positive behavior and encourage students to believe in themselves" rather than punishing them for inappropriate behavior. *ur hands on learning activities are designed to stimulate the child!s interest and encourage them to as 'uestions. #hildren will spend a significant amount of their childhood with a variety of care providers. #hild #are$rie is an environment that enriches each child!s learning process and offers real world e)periences that prepare them for the future. The staff at #hild #are$rie understand that not every child learns at the same level or pace. Therefore we believe in providing a positive environment fosters succeed. As we move forward as educators" we will help our children under our care reach for the star in #hild #are$rie.

Part ': (udget

(udget A3 INCOME Tuition Registration ees TOT"# INCOME E$%EN&E Rent'Mortgage %ro)ert* ta+ &alaries-&ta.. %a*roll Ta+es 0or1er2s Co3) &ta.. Bene.its 4ealth Ins. 5ental Ins. Maintenan6e E7ui)3ent &u))lies, "rt 8 Cra.t 9anitorial'Cleaning Trash Re3o:al &no; Re3o:al O..i6e &u))lies %a)er %rodu6ts ood'&na61s %ro.. 5ues %ro.. 5e:.'Trng. Insuran6e< Building Insuran6e< #ia=ilit* >tilities< ?as Ele6tri6 %hone %u=li6 Relations'"d:er #i6enses 8 ees Mis6. Ban1 Charges %ett* Cash %a*roll &er:i6e "66ountant %ro.. &er:i6es .O.A! E/PENSES 200 100 200 1(0 0 !00 100 2,0 2,/00 120 12( ,00 !,000 1,(00 1,000 1,/00 (0 200 1/0 2,0 0 0 (00 (!,,00 1,/00 6,000 ,,000 ,0,000 (,/(6 19,200 !00

Se)t 1,600 0 0 (00 !, !,!!! ,// 0 1(0 0 16 / 16 12 0 2( / 20 2!! 10 10 !! 2(0 12( /! 1(0 , 1@ 1( 20 0 0 ,2 0

Oct 1,600 0 1,600 (00 !, !,!!! ,// 0 1(0 0 16 / 16 12 0 2( / 20 2!! 10 10 !! 2(0 12( /! 1(0 , 1@ 1( 20 0 0 ,2 ,,9@2

Nov 1,600 0 1,600 (00 !, !,!!! ,// 0 1(0 0 16 / 16 12 0 2( / 20 2!! 10 10 !! 2(0 12( /! 1(0 , 1@ 1( 20 0 0 ,2 ,,9@2

*ec 1,600 0 1,600 (00 !, !,!!! ,// 0 1(0 0 16 / 16 12 0 2( / 20 2!! 10 10 !! 2(0 12( /! 1(0 , 1@ 1( 20 0 0 ,2 ,,9@2

+an 1,600 0 1,600 (00 !, !,!!! ,// 0 1(0 0 16 / 16 12 0 2( / 20 2!! 10 10 !! 2(0 12( /! 1(0 , 1@ 1( 20 0 0 ,2 ,,9@2

,e1,600 0 1,600 (00 !, !,!!! ,// 0 1(0 0 16 / 16 12 0 2( / 20 2!! 10 10 !! 2(0 12( /! 1(0 , 1@ 1( 20 0 0 ,2 ,,9@2

%arc# 1,600 0 1,600 (00 !, !,!!! ,// 0 1(0 0 16 / 16 12 0 2( / 20 2!! 10 10 !! 2(0 12( /! 1(0 , 1@ 1( 20 0 0 ,2 ,,9@2

A)ril 1,600 0 1,600 (00 !, !,!!! ,// 0 1(0 0 16 / 16 12 0 2( / 20 2!! 10 10 !! 2(0 12( /! 1(0 , 1@ 1( 20 0 0 ,2 ,,9@2

%ay 1,600 0 1,600 (00 !, !,!!! ,// 0 1(0 0 16 / 16 12 0 2( / 20 2!! 10 10 !! 2(0 12( /! 1(0 , 1@ 1( 20 0 0 ,2 ,,9@2

+une 1,600 0 1,600 (00 !, !,!!! ,// 0 1(0 0 16 / 16 12 0 2( / 20 2!! 10 10 !! 2(0 12( /! 1(0 , 1@ 1( 20 0 0 ,2 ,,9@2

+uly 1,600 0 1,600 (00 !, !,!!! ,// 0 1(0 0 16 / 16 12 0 2( / 20 2!! 10 10 !! 2(0 12( /! 1(0 , 1@ 1( 20 0 0 ,2 ,,9@2

Aug 1,600 0 1,600 (00 !, !,!!! ,// 0 1(0 0 16 / 16 12 0 2( / 20 2!! 10 10 !! 2(0 12( /! 1(0 , 1@ 1( 20 0 0 ,2 ,,9@2

Child Care~rie Total Income: $ $1 22

Tuition 3 ,egistration Fees

Total Expenses: $ 214#1 Per Pupil Cost: $55 622 Weekly Tuition Fee: $572622 Hourly Rate: $768# Pro it: $71819 :yearly;