NAYAN

SANKALP
DEEVANSHU
Objective
COMPETITIVE
STRATEGY
OF A
LATE ENTRANT
VISION
• Vision: To create a commercially viable financial
institution that incorporates sustainable development
within core business functions
• Mainstream sustainability through multi-stakeholder
engagement both internally & externally
• Link shareholder value with sustainable development
of India (Fourth Generation Sustainability)
• Engage in strategy development (in thought) and
execution (in action)
Yes bank
Yes bank, one of the new generation private
bank , entered Indian market in late 2004
when the banking sector in india was already
overcrowded by no of public bank
But inspite of late enterent the bank grew up
with such a fast pace that it drew the
attention of analysist and extend its
operations to all over the country
Yes bank
In dec 2006 the bank rated as third best
private bank in India by business world and
won many other awards
Ranked second best private bank in financial
express –Ernst & young survey of India’s best
for the year 2006
Yes bank
The yes bank was promoted by Rana kapoor
and Ashok Kapur with assistance from
robobank
Kapoor and kapur together own 52.5 % of the
initial promoters equity of 20 m
While the Indian promoters had 39 % stake in
the bank , robobank had 20 % stake and FII
held 20 %
The bank went public in june 2005. IPO was
over subscribed 30 times
Yes bank segmentation
Yes bank
Corporate & institutional banking
companies with turnover of over Rs. 7.5 bn

Business banking
companies with turnover between Rs .5bn and Rs 7.5 bn

Retail banking
individual with annual turnover income between Rs.5bn and Rs 5mn
PERFORMANCE
The bank growth as per the sensex …yes.one

Competition…
New Microsoft Office Word Document.docx

Growth speaks through figures…yes bank.xlsx

Differentation stragy
The bank differentiated itself from other
players in the industry through its unique
“knowledge banking approach” , emphasizing
on technology and human resource.
The knowledge banking approach was its
main pillar of differentiation and using it
provided specialized service to various sunrise
industries through domain expert.
Differentiation
The success of yes bank can be attributed
to its differentiating strategy
The bank differentiated itself on three
basic parameters
Knowledge banking approach
Emphasis on technology
Human resource
Knowledge banking
Yes bank decided to follow an innovative approach
to break into the heavily cluttered Indian
commercial banking system.
Knowledge banking--- a unique method of acquiring
customer and retaining them.
The bank provides specialized service to the
emerging sectors of the economy through better
understanding of its clients business and industry.
Knowledge banking
The bank focused on providing the customer with
specialized banking service depending upon their
requirement.
The bank identified some sectors of economy
which had growth prospect:-
1.Food and agribusiness
2.Infrastructure business
3.Life science and biotechnology
4.Telecommunication
5.IT
6.Media and entertainment
7.Real estate
Technology
Yes bank was founded with the aim of providing the
world class customer service to the customer using
latest technology in the industry.
The bank consider technology as a strategic tool to
differentiate itself from other banks.
Corporate internet banking
ATMs
Mobile banking
Phone banking
Technology
The bank entered into the strategic partnership
with Gartner inc. to formulate and implement the
bank IT policy.
Price Water House Coopers to facilitate the
confirmation of policies and process with ISO and
six sigma norms.
I-flex solution ltd. it used FLEXCURE, a universal
banking solution software, as its core banking
system for retail as well as corporate banking.
Yes bank use FLEXCUBE to provide key banking
solution to its customers.
HUMAN RESOURCE
Top management team very experienced.
Higher pay to retain talent
5% executive ownership clause
Key initiatives by bank to recruit and train
manpower
1.Yes entrepreneur in action
2.Yes professional entrepreneurship program
3.Yes mentor
4.Yes school of banking
5.Yes university and school relations
Statics
Statistics shows that the bank was primarily in
metros and other places that provided them a
sound customer base, who were knowledgeable
and used latest technology.
Yes bank had access to latest technology.
Yes bank had good promoters.
They had the ability to raise funds easily
because of foreign shareholding.
Outsourcing its non core business.
Top management very experienced.
India
 Significant strengths in
agriculture, horticulture, dairy, India’s share in global production
poultry, etc
 Agro-climatic diversity
 Production leadership in
many areas
 Rapid urbanization
 Govt. according priority status
 Growth in Organized food
retail India’s prices as % of world prices
Thank you