TOPICS COVERED

RETAIL BANK PRODUCTS

MEANING OF BANKING BUSINESS

INTRODUCTION TO VARIOUS BANK PRODUCTS

SELLING BANK PRODUCTS

CONCEPT OF CROSS SELLING

IMPACT OF TECHNOLOGY ON BANK MARKETING

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RETAIL BANK PRODUCTS

CURRENT SAVING
INVESTMENT
ACCOUNT ACCOUNT

PERSONAL HOME
MORTGAGE
FINANCE FINANCE

AUTO
LOCKERS CARDS
FINANCE
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A. CURRENT ACCOUNT
Current A/C is one of the most basic and flexible deposit options for
all the business needs. These cheque operated a/c is primarily
meant for businessmen, firms, companies, public enterprises etc
who need banking facility more frequently. Unlike saving a/c, no
limits are fixed by banks on the number of transactions permitted
in the account.

ADVANTAGES
Overdraft facility, speedy fund transactions, unlimited
depositing & withdrawing facility, nomination facility.

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B. SAVING ACCOUNT

A Saving Bank account (SB account) is meant to promote the

habit of saving among the people. It also facilitates
safekeeping of money. In this scheme fund is allowed to be
withdrawn whenever required, without any condition.
Hence a savings account is a safe, convenient and affordable
way to save your money. Bank deposits are fairly safe
because banks are subject to control of the Reserve Bank of
India with regard to several policy and operational
parameters. Bank also pays you a minimal interest for
keeping your money with them.  

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FEATURES OF SB A/C

A Savings account can be opened either individually or jointly

with another individual. In a joint account only the sign of one
account holder is needed to write a cheque. But at the time of
closing an account, the sign of the both the account holders
are needed.

The minimum amount to open an account in a nationalized bank

is Rs 100. If cheque books are also issued, the minimum balance of
Rs 500 has to be maintained. However in some private or foreign
bank the minimum balance is Rs 500 or more and can be up Rs.
10,000. One cheque book is issued to a customer at a time. 

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C. INVESTMENTS

Investment or investing is a term with several closely-related

meanings in business management, finance and economics,
related to saving or deferring consumption. For example-
mutual fund investment, FDI, Equities, Bonds etc.

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D. MORTGAGE

A loan to finance the purchase of real estate, usually with

specified payment periods and interest rates.
The borrower is called as “mortgagor” and the lender called
as “mortgagee”.

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E. PERSONAL FINANCE

Personal finance are those which are provided by retail

banks to the consumers for their personal uses. Interest rates
of personal finance may vary upon banks to banks.

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F. AUTO FINANCE

Auto finance are those which are provided by the banks to

the consumers for the purpose of purchasing auto- vehicles.

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G. HOME FINANCE

Home finance are provided by the banks for purchasing or

building the home.

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H. LOCKERS

Locker is the facility provided by the retail banks to their

consumers for the purpose of putting the valuable items
under the bank’s security.

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I. CARDS

ATM Cards
& Debit cards

Travel &
tourism card

Credit
Cards

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MEANING OF BANKING BUSINESS

In the broadest sense of the term, “banking” is the business of

accepting temporary responsibility for safeguarding other
people's money “deposits” and then lending out these funds
(along with the bankers' own funds) in order to earn interest
for the bank's own account.

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VARIOUS BANK PRODUCTS

Banks in India have traditionally offered mass banking

products. Most common deposit products being Savings
Bank, Current Account, Term deposit Account and lending
products being Cash Credit and Term Loans. But now these
days the trend has been changed and all the banks are
providing various products as following-

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VARIOUS BANK PRODUCTS

Debit cards

Flexi Deposit

ATM cards

Debit Cards

Loans (Housing, Personal, Education)

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RECENT VARIOUS BANK PRODUCTS

ICICI Bank has launched `Global Indian Credit Card' for

NRIs. It is an international credit card denominated in Indian
rupees and will cater to NRIs visiting India. It can be issued
in both India and overseas. The card is available in two
variants — Silver with maximum credit limit of Rs 1,00,000
and Gold with maximum credit limit of Rs 3,00,000. The
cards also provide insurance.

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RECENT VARIOUS BANK PRODUCTS

Bank of Rajasthan (BoR) has launched international credit

card operations . Bank has joined hands with Visa
International to facilitate real-time transaction through Visa
gateway. Bank of Rajasthan will offer three types of
international credit cards - Silver Card, Gold Card and
Platinum card. Their features include hospitalization
expenses covered up to Rs 50,000.

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SELLING BANK PRODUCTS

Selling bank products is the marketing technique of the bank

in which the systematic approach is used for convincing
customer for fulfilling their needs and demands. Such as-
Bank agents go to the customers and tell about the various
products, completing the documentation and formalities at
their home.

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VARIOUS SELLING BANK PRODUCTS

The various selling bank products are debit cards, flexi

deposits, ATM cards, personal loans, housing loans and vehicle
loans.

Now bank draft, cash payment can withdrawn and made by

phone or internet .

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CONCEPT OF CROSS SELLING

Cross-selling stands for being able to offer to the existing bank customers, some
additional banking products, with a view to expand banking business, reduce the
per customer cost of operations and provide more satisfaction and value to the
customer. For instance, when a bank is in a position to sell to a deposit customer
(say saving bank or term deposit), a loan product such as housing loan, credit
card, personal loan or vice-versa, this would result into additional business and
lead to low per customer cost and higher per customer earning.

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BENEFITS OF CROSS SELLING

The major benefit is in terms of cost reduction as for a bank,

the cost of contracting a new customer is much higher than
to serve an existing customer (may be up to 3-4 times).
Further, through cross selling the benefits of economies are
available to the bank, which reduce the cost further and
increase the profits. Another additional advantage is that the
cross selling helps in building brand value if the loyalty of
the customer could be ensured for the brand, as in that case
the likelihood of shifting the business dealings to another
organization/bank by the customer, is much less.

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IMPACT OF TECHNOLOGY ON BANK MARKETING

Technology is revolutionizing every field of human endeavor

and activity. One of them is introduction of information
technology into capital market. The internet banking is
changing the banking industry and is having the major effects
on banking relationship. Web is more important for retail
financial services than for many other industries.

Plastic money was a delicious gift to Indian market. Giving

respite from carrying too much cash. Now several new
features added to plastic money to make it more attractive. It
works on formula purchase now repay later. There are
different facts of plastic money credit card is synonyms of all.

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THANK YOU

PRESENTED BY:-

RAJESH KUMAR TIWARI

ADITYA SANDILYA

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