1 All of the following are attributes of personalized marketing except: Choose one answer. a.

suitable for highly complex products.

b. unique price.
c. targeting of individuals. d. use of mass media. Incorrect Marks for this submission: 0 !. "uestion2 #hich of the following is an example of an indirect reference group$ Choose one answer. a. social class b. family c. religion d. profession Correct "uestion3 #hich of the following features of e%commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users$ Choose one answer. a. ubi&uity b. richness c. interactivity d. universal standards Incorrect Marks for this submission: 0 !. "uestion4 #hich of the following age groups has the highest percentage of Internet access$ Choose one answer.

a. 18-29
b. '0%() c. *0%+( d. +*, Correct "uestion

-n a typical day. approximately //////// percent of adult users in the 0nited 1tates logs on to the Internet. Choose one answer. a. 23 b. +3

c. !!
d. 43 Correct "uestion" 5he ric#ness made possible by e%commerce technologies does which of the following$ Choose one answer. a. It reduces the cost of delivering marketing messages and receiving feedback from users. b. It allows consumers to become co%producers of the goods and services being sold. c. $t allo%s video& audio& and te't to be integrated into a single marketing message and consuming e'perience. d. It enables worldwide customer service and marketing communications. Correct All of the following are fixed price strategies except: Choose one answer. a. bundling. b. versioning. c. free pricing. d. yield management. Correct "uestion8 #hich of the following is the top concern of Internet users about purchasing online$ Choose one answer. a. inability to see and touc# before buying b. difficulty of returning products c. shipping costs d. inability to speak to sales assistant in person Correct "uestion1( )almart used which of the following market entry strategies$ Choose one answer.

a. first mover b. strategic alliance c. fast follower d. brand e'tender Correct 1 Marks: ! 5he marketing techni&ue known as //////// involves merchants offering products or services for a very low price for a short period of time. Choose one answer. a. search engine marketing b. flash marketing c. yield management d. bait%and%switch Correct Marks for this submission: ! !. "uestion2 Marks: ! All of the following statements are true except: Choose one answer. a. online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace. b. relative dispersion of prices for online goods has decreased. c. price dispersion is less for commodities than for differentiated products. d. depending on the seller. there can be large differences in price sensitivity for the same products. Incorrect Marks for this submission: 0 !. "uestion4 Marks: ! #hich of the following features of e%commerce technology allows fine-grained& #ig#ly detailed information on consumers* real-time be#avior to be gathered and analy6ed$ Choose one answer. a. personali6ation customi6ation b. information density c. social technology d. interactivity Correct Marks for this submission: ! !. "uestion Marks: ! 7or a #eb site that has * million visitors a month. and where on average. a visitor makes !0 page re&uests per visit. there will be //////// entries in the transaction log each month.

Choose one answer. a. *0 b. *00.000 c. * million d. ( million Correct Marks for this submission: ! !. "uestion" Marks: ! #hich of the following is not a true statement about brands$ Choose one answer. a. +rands introduce market inefficiencies for consumers . b. 8rands reduce consumer risk and uncertainty in a crowded marketplace. c. 8rands create micro%monopolies. d. 8rands lower customer ac&uisition costs and increase customer retention. Correct Marks for this submission: ! !. "uestion! Marks: ! 1mall ticket item sales outnumbered large ticket item sales during the early days of e%commerce for all of the following reasons except: Choose one answer. a. purchase price was low. b. items were physically small. c. margins %ere lo%. d. selection was broad. Correct Marks for this submission: ! !. "uestion9 Marks: ! 5he set of plans for differentiating a product and communicating the differences effectively to the marketplace is called: Choose one answer. a. brand strategy. b. brand marketing. c. branding. d. brand e&uity. Correct Marks for this submission: ! !. "uestion1( Marks: ! , )eb beacon is:

Choose one answer. a. a cookie that carries a virus. b. an executable cookie. c. an automated applet for performing #eb searches. d. a tiny graphics file embedded in an e%mail or #eb page. Correct Marks for this submission: ! !. All of the following are preconditions for development of a 9wise9 crowd except: Choose one answer. a. many decision makers. b. participants have similar backgrounds. c. independence among participants. d. mechanism to aggregate opinions. Incorrect Marks for this submission: 0 !. 1 Marks: ! 5he incremental cost of building the next unit of a good is called the: Choose one answer. a. demand curve. b. variable cost. c. marginal cost. d. fixed cost. Correct Marks for this submission: ! !. "uestion2 Marks: ! #hich of the following statements about the Internet:s impact on marketing is not true$ Choose one answer. a. 5he Internet has broadened the scope of marketing communications. b. -#e $nternet #as decreased t#e impact of brands. c. 5he Internet has increased the richness of marketing communications. d. 5he Internet has expanded the information density of the marketplace. Correct Marks for this submission: ! !. "uestion Marks: ! 5he marketing techni&ue known as //////// involves merchants offering products or services for a very low price for a short period of time.

Choose one answer. a. search engine marketing b. flash marketing c. yield management d. bait%and%switch Correct Marks for this submission: ! !. "uestion" Marks: ! In discussing a product:s feature set. the term actual product refers to: Choose one answer. a. the set of characteristics designed to deliver the product:s core benefits. b. the actual benefit the customer receives from the product. c. both the core benefits and added benefits the customer receives from the product. d. the set of physical attributes describing the product. Correct Marks for this submission: ! !. "uestion! Marks: ! 1mall ticket item sales outnumbered large ticket item sales during the early days of e%commerce for all of the following reasons except: Choose one answer. a. purchase price was low. b. items were physically small. c. margins %ere lo%. d. selection was broad. Correct Marks for this submission: ! !. "uestion8 Marks: ! Creating multiple variations of information goods and selling these to different market segments at different prices is called: Choose one answer. a. bundling. b. customi6ation. c. dynamic pricing. d. versioning. Correct Marks for this submission: ! !. "uestion9 Marks: ! 5oyota:s use of the Internet to target ;ispanic customers is an example of targeting a specific:

Choose one answer. a. lifestyle group. b. culture. c. subculture. d. psychological profile. Incorrect Marks for this submission: 0 !. "uestion1( Marks: ! #hich of the following activities is the one engaged in by the highest percentage of online users$ Choose one answer. a. using e%mail b. using a search engine c. researching products and services d. reading news Correct Marks for this submission: ! ! 1 Marks: ! Creating multiple variations of information goods and selling these to different market segments at different prices is called: Choose one answer. <I=>05 ?I1A8@A? a. bundling. =AMABC resp44'22/ 5D>AB radio EA@0AB 23!3+) F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? b. customi6ation. =AMABC resp44'22/ 5D>AB radio EA@0AB 23!330 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? c. dynamic pricing. =AMABC resp44'22/ 5D>AB radio EA@0AB 23!33! F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'22/ C;ACHA? 5D>AB radio EA@0AB 23!332 F MACG-8055-= ;5M@?irect d. versioning.

Correct Marks for this submission: ! !.

"uestion2 Marks: ! 5he =ike i? program is an example of which of the following marketing techni&ues$ Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44'2'/ C;ACHA? 5D>AB radio EA@0AB 23!3*' F MACG-8055-= ;5M@?irect a. customer co%production

<I=>05 ?I1A8@A? b. transactive content =AMABC resp44'2'/ 5D>AB radio EA@0AB 23!3*( F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? c. price discrimination =AMABC resp44'2'/ 5D>AB radio EA@0AB 23!3** F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? d. permission marketing =AMABC resp44'2'/ 5D>AB radio EA@0AB 23!3*+ F MACG-8055-= ;5M@?irect Correct Marks for this submission: ! !. "uestion3 Marks: ! All of the following are preconditions for development of a 9wise9 crowd except: Choose one answer. <I=>05 ?I1A8@A? a. many decision makers. =AMABC resp44'2(/ 5D>AB radio EA@0AB 23!3(* F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2(/ C;ACHA? 5D>AB radio EA@0AB 23!3(+ F MACG-8055-= ;5M@?irect b. participants have similar backgrounds.

<I=>05 ?I1A8@A? c. independence among participants. =AMABC resp44'2(/ 5D>AB radio EA@0AB 23!3(3 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? d. mechanism to aggregate opinions. =AMABC resp44'2(/

5D>AB radio EA@0AB 23!3(4 F MACG-8055-= ;5M@?irect Correct Marks for this submission: ! !. .uestion 4/ Marks: ! In 20!!. what was the approximate Internet penetration rate for households that had household income of over I3*.000$ Choose one answer. <I=>05 ?I1A8@A? a. '* percent =AMABC resp44'2*/ 5D>AB radio EA@0AB 23!+0) F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? b. ** percent =AMABC resp44'2*/ 5D>AB radio EA@0AB 23!+!0 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? c. 3* percent =AMABC resp44'2*/ 5D>AB radio EA@0AB 23!+!! F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2*/ C;ACHA? 5D>AB radio EA@0AB 23!+!2 F MACG-8055-= ;5M@?irect d. )* percent

Correct Marks for this submission: ! !. "uestion Marks: ! 5he idea that people classify themselves into 9affinity groups9 is central to which of the following data mining techni&ues$ Choose one answer. <I=>05 a. model%driven data mining ?I1A8@A? =AMABC resp44'2+/ 5D>AB radio EA@0AB 23!32) F MACG-8055-= ;5M@?irect <I=>05 b. behavioral profiling ?I1A8@A? =AMABC resp44'2+/ 5D>AB radio EA@0AB 23!3'0 F MACG-8055-= ;5M@?irect

<I=>05 ?I1A8@A? =AMABC resp44'2+/ C;ACHA? 5D>AB radio EA@0AB 23!3'! F MACG-8055-= ;5M@?irect

c. collaborative filtering

<I=>05 d. rule%based data mining ?I1A8@A? =AMABC resp44'2+/ 5D>AB radio EA@0AB 23!3'2 F MACG-8055-= ;5M@?irect Correct Marks for this submission: ! !. "uestion" Marks: ! A #eb beacon is: Choose one answer. <I=>05 ?I1A8@A? a. a cookie that carries a virus. =AMABC resp44'23/ 5D>AB radio EA@0AB 23!32* F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? b. an executable cookie. =AMABC resp44'23/ 5D>AB radio EA@0AB 23!32+ F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? c. an automated applet for performing #eb searches. =AMABC resp44'23/ 5D>AB radio EA@0AB 23!323 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'23/ C;ACHA? 5D>AB radio EA@0AB 23!324 F MACG-8055-= ;5M@?irect Correct Marks for this submission: ! !. "uestion! Marks: ! =etflix entered the market with aJanK //////// strategy. Choose one answer. <I=>05 ?I1A8@A? a. brand extender =AMABC resp44'24/ 5D>AB radio EA@0AB 23!3'3 F MACG-8055-= ;5M@?irect d. a tiny graphics file embedded in an e%mail or #eb page.

<I=>05 ?I1A8@A? b. fast follower =AMABC resp44'24/ 5D>AB radio EA@0AB 23!3'4 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? c. first mover =AMABC resp44'24/ 5D>AB radio EA@0AB 23!3') F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'24/ C;ACHA? 5D>AB radio EA@0AB 23!3(0 F MACG-8055-= ;5M@?irect d. alliance

Incorrect Marks for this submission: 0 !. "uestion8 Marks: ! 5he richness made possible by e%commerce technologies does which of the following$ Choose one answer. <I=>05 ?I1A8@A? a. It reduces the cost of delivering marketing messages and receiving feedback from users. =AMABC resp44'2)/ 5D>AB radio EA@0AB 23!+)3 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? b. It allows consumers to become co%producers of the goods and services being sold. =AMABC resp44'2)/ 5D>AB radio EA@0AB 23!+)4 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2)/ C;ACHA? 5D>AB radio EA@0AB 23!+)) F MACG-8055-= ;5M@?irect c. It allows video. audio. and text to be integrated into a single marketing message and consuming experience.

<I=>05 ?I1A8@A? d. It enables worldwide customer service and marketing communications. =AMABC resp44'2)/ 5D>AB radio EA@0AB 23!300 F MACG-8055-= ;5M@?irect Correct Marks for this submission: ! !. "uestion9 Marks: ! 91hoppers9 constitute approximately //////// percent of the online Internet audience. Choose one answer. <I=>05 ?I1A8@A? a. '4 =AMABC resp44''0/ 5D>AB radio EA@0AB 23!+'' F MACG-8055-= ;5M@?irect

<I=>05 ?I1A8@A? b. +4 =AMABC resp44''0/ 5D>AB radio EA@0AB 23!+'( F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44''0/ C;ACHA? 5D>AB radio EA@0AB 23!+'* F MACG-8055-= ;5M@?irect c. 44

<I=>05 ?I1A8@A? d. )4 =AMABC resp44''0/ 5D>AB radio EA@0AB 23!+'+ F MACG-8055-= ;5M@?irect Correct Marks for this submission: ! !. 1( Marks: ! #hich of the following examples illustrates the 9@ong 5ail9 phenomenon$ Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44''!/ 5D>AB radio EA@0AB 23!3!' F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44''!/ 5D>AB radio EA@0AB 23!3!( F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44''!/ 5D>AB radio EA@0AB 23!3!* F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44''!/ C;ACHA? 5D>AB radio EA@0AB 23!3!+ F MACG-8055-= ;5M@?irect Incorrect Marks for this submission: 0 !. a. Ghapsody music streaming service reported that its no play rate had increased to over 20 percent.

b. 5he number of blockbuster 9winner take all9 video titles is declining.

c. -ver *0 percent of =etflix:s !00.000 titles are rented at least once a day by someone.

d. 5he average blog has a readership of slightly more than !.

1 Marks: !

Creating multiple variations of information goods and selling these to different market segments at different prices is called: Choose one answer. <I=>05 ?I1A8@A? a. bundling. =AMABC resp44'22/ 5D>AB radio EA@0AB 23!3+) F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? b. customi6ation. =AMABC resp44'22/ 5D>AB radio EA@0AB 23!330 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? c. dynamic pricing. =AMABC resp44'22/ 5D>AB radio EA@0AB 23!33! F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'22/ C;ACHA? 5D>AB radio EA@0AB 23!332 F MACG-8055-= ;5M@?irect d. versioning.

Correct Marks for this submission: ! !. "uestion2 Marks: ! #hich of the following is not a feature that is driving social e%commerce growth$ Choose one answer. <I=>05 ?I1A8@A? a. social sign%on =AMABC resp44'2'/ 5D>AB radio EA@0AB 23!+2* F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? b. network notification =AMABC resp44'2'/ 5D>AB radio EA@0AB 23!+2+ F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? c. collaborative shopping =AMABC resp44'2'/ 5D>AB radio EA@0AB 23!+23 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2'/ C;ACHA? 5D>AB radio EA@0AB d. intelligent agents

23!+24 F MACG-8055-= ;5M@?irect Correct Marks for this submission: ! !. "uestion3 Marks: ! 5he marketing techni&ue known as //////// involves merchants offering products or services for a very low price for a short period of time. Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44'2(/ 5D>AB radio EA@0AB 23!*33 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2(/ C;ACHA? 5D>AB radio EA@0AB 23!*34 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2(/ 5D>AB radio EA@0AB 23!*3) F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2(/ 5D>AB radio EA@0AB 23!*40 F MACG-8055-= ;5M@?irect a. search engine marketing

b. flash marketing

c. yield management

d. bait%and%switch

Correct Marks for this submission: ! !. "uestion4 Marks: ! 4 Marks: ! In 20!!. what was the approximate Internet penetration rate for households that had household income of over I3*.000$ Choose one answer. <I=>05 ?I1A8@A? a. '* percent =AMABC resp44'2*/ 5D>AB radio EA@0AB 23!+0) F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? b. ** percent =AMABC resp44'2*/ 5D>AB radio EA@0AB 23!+!0 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2*/ 5D>AB radio EA@0AB c. 3* percent

23!+!! F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2*/ C;ACHA? 5D>AB radio EA@0AB 23!+!2 F MACG-8055-= ;5M@?irect d. )* percent

Correct Marks for this submission: ! !. "uestion Marks: ! -n a typical day. approximately //////// percent of adult users in the 0nited 1tates logs on to the Internet. Choose one answer. <I=>05 ?I1A8@A? a. 23 =AMABC resp44'2+/ 5D>AB radio EA@0AB 23!*4* F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? b. +3 =AMABC resp44'2+/ 5D>AB radio EA@0AB 23!*4+ F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2+/ C;ACHA? 5D>AB radio EA@0AB 23!*43 F MACG-8055-= ;5M@?irect c. 33

<I=>05 ?I1A8@A? d. 43 =AMABC resp44'2+/ 5D>AB radio EA@0AB 23!*44 F MACG-8055-= ;5M@?irect Correct Marks for this submission: ! !. "uestion" Marks: ! =etflix entered the market with aJanK //////// strategy. Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44'23/ 5D>AB radio EA@0AB 23!3'3 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'23/ 5D>AB radio EA@0AB 23!3'4 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'23/ a. brand extender

b. fast follower

c. first mover

C;ACHA? 5D>AB radio EA@0AB 23!3') F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'23/ 5D>AB radio EA@0AB 23!3(0 F MACG-8055-= ;5M@?irect d. alliance

Correct Marks for this submission: ! !. ! Marks: ! #hich of the following age groups has the highest percentage of Internet access$ Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44'24/ C;ACHA? 5D>AB radio EA@0AB 23!*4) F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'24/ 5D>AB radio EA@0AB 23!*)0 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'24/ 5D>AB radio EA@0AB 23!*)! F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'24/ 5D>AB radio EA@0AB 23!*)2 F MACG-8055-= ;5M@?irect a. !4%2)

b. '0%()

c. *0%+(

d. +*,

Correct Marks for this submission: ! !. "uestion8 Marks: ! #hich of the following is not a #eb 2.0 marketing techni&ue$ Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44'2)/ 5D>AB radio EA@0AB 23!3!3 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2)/ a. flash marketing

b. viral marketing JLMp Mn lN A nhOKK

C;ACHA? 5D>AB radio EA@0AB 23!3!4 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2)/ 5D>AB radio EA@0AB 23!3!) F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2)/ 5D>AB radio EA@0AB 23!320 F MACG-8055-= ;5M@?irect c. blog marketing

d. social network marketing

Incorrect Marks for this submission: 0 !. "uestion9 Marks: ! #hich of the following features of e%commerce technology allows fine%grained. highly detailed information on consumers: real%time behavior to be gathered and analy6ed$ Choose one answer. <I=>05 a. personali6ation customi6ation ?I1A8@A? =AMABC resp44''0/ 5D>AB radio EA@0AB 23!+)' F MACG-8055= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44''0/ C;ACHA? 5D>AB radio EA@0AB 23!+)( F MACG-8055= ;5M@?irect b. information density

<I=>05 c. social technology ?I1A8@A? =AMABC resp44''0/ 5D>AB radio EA@0AB 23!+)* F MACG-8055= ;5M@?irect <I=>05 d. interactivity ?I1A8@A? =AMABC resp44''0/ 5D>AB radio EA@0AB 23!+)+

F MACG-8055= ;5M@?irect Correct Marks for this submission: ! !. According to Interbrand:s 20!0 #orld:s Most Ealuable 8rands survey. the most valuable brand in the world is: Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44''!/ 5D>AB radio EA@0AB 23!+*3 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44''!/ 5D>AB radio EA@0AB 23!+*4 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44''!/ 5D>AB radio EA@0AB 23!+*) F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44''!/ C;ACHA? 5D>AB radio EA@0AB 23!++0 F MACG-8055-= ;5M@?irect a. Microsoft.

b. I8M.

c. Poogle.

d. Coca%Cola.

Correct Marks for this submission: ! !. 1 Marks: ! #hich of the following features of e%commerce technology allows fine%grained. highly detailed information on consumers: real%time behavior to be gathered and analy6ed$ Choose one answer. <I=>05 a. personali6ation customi6ation ?I1A8@A? =AMABC resp44'22/ 5D>AB radio EA@0AB 23!+)' F MACG-8055= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'22/ C;ACHA? 5D>AB radio EA@0AB 23!+)( F b. information density

MACG-8055= ;5M@?irect <I=>05 c. social technology ?I1A8@A? =AMABC resp44'22/ 5D>AB radio EA@0AB 23!+)* F MACG-8055= ;5M@?irect <I=>05 d. interactivity ?I1A8@A? =AMABC resp44'22/ 5D>AB radio EA@0AB 23!+)+ F MACG-8055= ;5M@?irect Correct Marks for this submission: ! !. "uestion2 Marks: ! 5he set of plans for differentiating a product and communicating the differences effectively to the marketplace is called: Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44'2'/ C;ACHA? 5D>AB radio EA@0AB 23!++! F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2'/ 5D>AB radio EA@0AB 23!++2 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2'/ 5D>AB radio EA@0AB 23!++' F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2'/ 5D>AB radio EA@0AB 23!++( F MACG-8055-= ;5M@?irect a. brand strategy.

b. brand marketing.

c. branding.

d. brand e&uity.

Correct Marks for this submission: ! !. "uestion3 Marks: ! A person:s profession or occupation is part of their: Choose one answer.

<I=>05 ?I1A8@A? =AMABC resp44'2(/ 5D>AB radio EA@0AB 23!+!' F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2(/ C;ACHA? 5D>AB radio EA@0AB 23!+!( F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2(/ 5D>AB radio EA@0AB 23!+!* F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2(/ 5D>AB radio EA@0AB 23!+!+ F MACG-8055-= ;5M@?irect

a. indirect reference group.

b. direct reference group.

c. lifestyle group.

d. subculture.

Correct Marks for this submission: ! !. 4 Marks: ! #hich of the following is the top concern of Internet users about purchasing online$ Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44'2*/ C;ACHA? 5D>AB radio EA@0AB 23!+(! F MACG-8055-= ;5M@?irect a. inability to see and touch before buying

<I=>05 ?I1A8@A? b. difficulty of returning products =AMABC resp44'2*/ 5D>AB radio EA@0AB 23!+(2 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? c. shipping costs =AMABC resp44'2*/ 5D>AB radio EA@0AB 23!+(' F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? d. inability to speak to sales assistant in person =AMABC resp44'2*/ 5D>AB radio EA@0AB 23!+(( F MACG-8055-= ;5M@?irect

Correct Marks for this submission: ! !. "uestion Marks: ! All of the following are fixed price strategies except: Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44'2+/ 5D>AB radio EA@0AB 23!33' F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2+/ 5D>AB radio EA@0AB 23!33( F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2+/ 5D>AB radio EA@0AB 23!33* F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2+/ C;ACHA? 5D>AB radio EA@0AB 23!33+ F MACG-8055-= ;5M@?irect a. bundling.

b. versioning.

c. free pricing.

d. yield management.

Correct Marks for this submission: ! !. "uestion" Marks: ! //////// is an industry%standard database &uery and manipulation language. Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44'23/ C;ACHA? 5D>AB radio EA@0AB 23!32! F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'23/ 5D>AB radio EA@0AB 23!322 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'23/ 5D>AB radio EA@0AB 23!32' F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'23/ a. 1"@

b. >;>

c. ?8M1

d. Q1>

5D>AB radio EA@0AB 23!32( F MACG-8055-= ;5M@?irect Correct Marks for this submission: ! !. ! Marks: ! 5he idea that people classify themselves into 9affinity groups9 is central to which of the following data mining techni&ues$ Choose one answer. <I=>05 a. model%driven data mining ?I1A8@A? =AMABC resp44'24/ 5D>AB radio EA@0AB 23!32) F MACG-8055-= ;5M@?irect <I=>05 b. behavioral profiling ?I1A8@A? =AMABC resp44'24/ 5D>AB radio EA@0AB 23!3'0 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'24/ C;ACHA? 5D>AB radio EA@0AB 23!3'! F MACG-8055-= ;5M@?irect c. collaborative filtering

<I=>05 d. rule%based data mining ?I1A8@A? =AMABC resp44'24/ 5D>AB radio EA@0AB 23!3'2 F MACG-8055-= ;5M@?irect Correct Marks for this submission: ! !. "uestion8 Marks: ! =etflix entered the market with aJanK //////// strategy. Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44'2)/ 5D>AB radio EA@0AB 23!3'3 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? a. brand extender

b. fast follower

=AMABC resp44'2)/ 5D>AB radio EA@0AB 23!3'4 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2)/ C;ACHA? 5D>AB radio EA@0AB 23!3') F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44'2)/ 5D>AB radio EA@0AB 23!3(0 F MACG-8055-= ;5M@?irect c. first mover

d. alliance

Correct Marks for this submission: ! !. "uestion9 Marks: ! -n average. which of the following activities was most fre&uently engaged in by Internet users in 20!!$ Choose one answer. <I=>05 ?I1A8@A? a. checking the weather =AMABC resp44''0/ 5D>AB radio EA@0AB 23!+0! F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? =AMABC resp44''0/ C;ACHA? 5D>AB radio EA@0AB 23!+02 F MACG-8055-= ;5M@?irect b. sending instant messages

<I=>05 ?I1A8@A? c. reading a blog =AMABC resp44''0/ 5D>AB radio EA@0AB 23!+0' F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? d. watching a video on a video%sharing site =AMABC resp44''0/ 5D>AB radio EA@0AB 23!+0( F MACG-8055-= ;5M@?irect Incorrect Marks for this submission: 0 !. #hich of the following is not a true statement about brands$ Choose one answer. <I=>05 ?I1A8@A? =AMABC resp44''!/ C;ACHA? 5D>AB radio EA@0AB 23!+33 a. 8rands introduce market inefficiencies for consumers.

F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? b. 8rands reduce consumer risk and uncertainty in a crowded marketplace. =AMABC resp44''!/ 5D>AB radio EA@0AB 23!+34 F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? c. 8rands create micro%monopolies. =AMABC resp44''!/ 5D>AB radio EA@0AB 23!+3) F MACG-8055-= ;5M@?irect <I=>05 ?I1A8@A? d. 8rands lower customer ac&uisition costs and increase customer retention. =AMABC resp44''!/ 5D>AB radio EA@0AB 23!+40 F MACG-8055-= ;5M@?irect Correct Marks for this submission: ! !. 1 Marks: ! 5oyota:s use of the Internet to target ;ispanic customers is an example of targeting a specific: Choose one answer. a. lifestyle group. b. culture. c. subculture. d. psychological profile. Correct Marks for this submission: ! !. "uestion3 Marks: ! -n average. which of the following activities was most fre&uently engaged in by Internet users in 20!!$ Choose one answer. a. checking the weather b. sending instant messages c. reading a blog d. watching a video on a video%sharing site Correct Marks for this submission: ! !. "uestion Marks: ! A person:s profession or occupation is part of their: Choose one answer.

a. indirect reference group. b. direct reference group. c. lifestyle group. d. subculture. Correct Marks for this submission: ! !. "uestion" Marks: ! #hich of the following data cannot be gleaned from a #eb site:s transaction log$ Choose one answer. a. the pages users visit most b. the e%mail address of a visitor who is using a dial%up modem c. the date and time of a user:s visit d. the operating system of the visitor:s computer Incorrect Marks for this submission: 0 !. "uestion! Marks: ! #hich of the following age groups had the lowest percentage of Internet access in 20!!$ Choose one answer. a. !4%2) b. '0%() c. *0%*( d. +*, Correct Marks for this submission: ! !. "uestion8 Marks: ! #hich of the following activities is the one engaged in by the highest percentage of online users$ Choose one answer. a. using e%mail b. using a search engine c. researching products and services d. reading news Incorrect Marks for this submission: 0 !. "uestion9 Marks: ! #hich of the following is an example of an indirect reference group$ Choose one answer. a. social class

b. family c. religion d. profession Correct Marks for this submission: ! !. "uestion1( Marks: ! #hich of the following statements is not true about the broadband audience$ Choose one answer. a. It is clearly different than the dial%up audience. b. It is more educated and wealthier than the dial%up audience. c. It is less intensely involved with the Internet. d. It is more middle%aged than the dial%up audience. 1 Marks: ! -n a typical day. approximately //////// percent of adult users in the 0nited 1tates logs on to the Internet. Choose one answer. a. 23 b. +3 c. 33 d. 43 Correct Marks for this submission: ! !. "uestion2 Marks: ! 5he set of plans for differentiating a product and communicating the differences effectively to the marketplace is called: Choose one answer. a. brand strategy. b. brand marketing. c. branding. d. brand e&uity. Correct Marks for this submission: ! !. "uestion3 Marks: ! All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except: Choose one answer. a. search engines.

b. online catalogs. c. social networks. d. targeted banner ads. Correct Marks for this submission: ! !. "uestion4 Marks: ! 5he =ike i? program is an example of which of the following marketing techni&ues$ Choose one answer. a. customer co%production b. transactive content c. price discrimination d. permission marketing Correct Marks for this submission: ! !. "uestion Marks: ! =etflix entered the market with aJanK //////// strategy. Choose one answer. a. brand extender b. fast follower c. first mover d. alliance Correct Marks for this submission: ! !. "uestion" Marks: ! #hich of the following types of online market segmentation and targeting involves using age. ethnicity. religion. etc.$ Choose one answer. a. psychographic b. demographic c. technical d. contextual Correct Marks for this submission: ! !. "uestion! Marks: ! All of the following are preconditions for development of a 9wise9 crowd except: Choose one answer. a. many decision makers.

b. participants have similar backgrounds. c. independence among participants. d. mechanism to aggregate opinions. Correct Marks for this submission: ! !. "uestion8 Marks: ! 1mall ticket item sales outnumbered large ticket item sales during the early days of e%commerce for all of the following reasons except: Choose one answer. a. purchase price was low. b. items were physically small. c. margins were low. d. selection was broad. Correct Marks for this submission: ! !. "uestion9 Marks: ! #hich of the following statements about the Internet:s impact on marketing is not true$ Choose one answer. a. 5he Internet has broadened the scope of marketing communications. b. 5he Internet has decreased the impact of brands. c. 5he Internet has increased the richness of marketing communications. d. 5he Internet has expanded the information density of the marketplace. Correct Marks for this submission: ! !. "uestion1( Marks: ! A //////// is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer. Choose one answer. a. customer service chat system b. CGM system c. data warehouse d. transactive content system 1 Marks: ! -n a typical day. approximately //////// percent of adult users in the 0nited 1tates logs on to the Internet. Choose one answer. a. 23

b. +3 c. 33 d. 43 Correct Marks for this submission: ! !. "uestion3 Marks: ! #hich of the following types of online market segmentation and targeting involves using age. ethnicity. religion. etc.$ Choose one answer. a. psychographic b. demographic c. technical d. contextual Correct Marks for this submission: ! !. "uestion4 Marks: ! #hich of the following age groups had the lowest percentage of Internet access in 20!!$ Choose one answer. a. !4%2) b. '0%() c. *0%*( d. +*, Correct Marks for this submission: ! !. "uestion Marks: ! #hich of the following examples illustrates the 9@ong 5ail9 phenomenon$ Choose one answer. a. Ghapsody music streaming service reported that its no play rate had increased to over 20 percent. b. 5he number of blockbuster 9winner take all9 video titles is declining. c. -ver *0 percent of =etflix:s !00.000 titles are rented at least once a day by someone. d. 5he average blog has a readership of slightly more than !. Correct Marks for this submission: ! !. "uestion" Marks: ! All of the following statements are true except: Choose one answer. a. online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace.

b. relative dispersion of prices for online goods has decreased. c. price dispersion is less for commodities than for differentiated products. d. depending on the seller. there can be large differences in price sensitivity for the same products. Correct Marks for this submission: ! !. "uestion! Marks: ! A JanK //////// profile describes an individual:s set of needs. drives. motivations. perceptions and learned behaviors. Choose one answer. a. psychographic b. opinion c. psychological d. lifestyle Correct Marks for this submission: ! !. "uestion8 Marks: ! #hich of the following statements about the Internet:s impact on marketing is not true$ Choose one answer. a. 5he Internet has broadened the scope of marketing communications. b. 5he Internet has decreased the impact of brands. c. 5he Internet has increased the richness of marketing communications. d. 5he Internet has expanded the information density of the marketplace. Correct Marks for this submission: ! !. "uestion9 Marks: ! #hich of the following is not a true statement about brands$ Choose one answer. a. 8rands introduce market inefficiencies for consumers. b. 8rands reduce consumer risk and uncertainty in a crowded marketplace. c. 8rands create micro%monopolies. d. 8rands lower customer ac&uisition costs and increase customer retention. Correct Marks for this submission: ! !. "uestion1( Marks: ! #hich of the following demographic groups had the greatest increase in Internet access between 2002 and 20!!$ Choose one answer. a. 8lack. non%;ispanic

b. Asians c. #hite. non%;ispanic d. ;ispanic JAnglish%speakingK 1 Marks: ! #almart used which of the following market entry strategies$ Choose one answer. a. first mover b. strategic alliance c. fast follower d. brand extender Correct Marks for this submission: ! !. "uestion2 Marks: ! 5he incremental cost of building the next unit of a good is called the: Choose one answer. a. demand curve. b. variable cost. c. marginal cost. d. fixed cost. Incorrect Marks for this submission: 0 !. "uestion3 Marks: ! #hich of the following is not a true statement about brands$ Choose one answer. a. 8rands introduce market inefficiencies for consumers. b. 8rands reduce consumer risk and uncertainty in a crowded marketplace. c. 8rands create micro%monopolies. d. 8rands lower customer ac&uisition costs and increase customer retention. Correct Marks for this submission: ! !. "uestion4 Marks: ! #hich of the following is not a #eb 2.0 marketing techni&ue$ Choose one answer. a. flash marketing b. viral marketing c. blog marketing

d. social network marketing Correct Marks for this submission: ! !. "uestion Marks: ! #hich of the following statements about a free pricing strategy is false$ Choose one answer. a. 7ree products and services can knock out potential and actual competitors. b. 5he free pricing strategy was born in the early days of the #eb. c. It is difficult to convert free customers into paying customers. d. 7ree products and services can help build market awareness. Correct Marks for this submission: ! !. "uestion" Marks: ! 5oyota:s use of the Internet to target ;ispanic customers is an example of targeting a specific: Choose one answer. a. lifestyle group. b. culture. c. subculture. d. psychological profile. Correct Marks for this submission: ! !. "uestion! Marks: ! 5he set of plans for differentiating a product and communicating the differences effectively to the marketplace is called: Choose one answer. a. brand strategy. b. brand marketing. c. branding. d. brand e&uity. Correct Marks for this submission: ! !. "uestion8 Marks: ! All of the following are fixed price strategies except: Choose one answer. a. bundling. b. versioning. c. free pricing.

d. yield management. Correct Marks for this submission: ! !. "uestion9 Marks: ! #hich of the following types of online market segmentation and targeting involves tracking the actions users take on a #eb site$ Choose one answer. a. technical b. behavioral c. contextual d. psychographic Correct Marks for this submission: ! !. 1 Marks: ! #hich of the following statements about the Internet:s impact on marketing is not true$ Choose one answer. a. 5he Internet has broadened the scope of marketing communications. b. 5he Internet has decreased the impact of brands. c. 5he Internet has increased the richness of marketing communications. d. 5he Internet has expanded the information density of the marketplace. Correct Marks for this submission: ! !. "uestion2 Marks: ! Creating multiple variations of information goods and selling these to different market segments at different prices is called: Choose one answer. a. bundling. b. customi6ation. c. dynamic pricing. d. versioning. Correct Marks for this submission: ! !. "uestion3 Marks: ! In discussing a product:s feature set. the term actual product refers to: Choose one answer. a. the set of characteristics designed to deliver the product:s core benefits. b. the actual benefit the customer receives from the product. c. both the core benefits and added benefits the customer receives from the product.

d. the set of physical attributes describing the product. Correct Marks for this submission: ! !. "uestion4 Marks: ! #hich of the following is not an example of a commodity$ Choose one answer. a. oil b. soap c. corn d. gold Correct Marks for this submission: ! !. "uestion Marks: ! #hich of the following age groups has the highest percentage of Internet access$ Choose one answer. a. !4%2) b. '0%() c. *0%+( d. +*, Correct Marks for this submission: ! !. "uestion" Marks: ! 5he marketing techni&ue known as //////// involves merchants offering products or services for a very low price for a short period of time. Choose one answer. a. search engine marketing b. flash marketing c. yield management d. bait%and%switch Correct Marks for this submission: ! !. "uestion! Marks: ! A person:s profession or occupation is part of their: Choose one answer. a. indirect reference group. b. direct reference group. c. lifestyle group.

d. subculture. Correct Marks for this submission: ! !. "uestion8 Marks: ! #hich of the following examples illustrates the 9@ong 5ail9 phenomenon$ Choose one answer. a. Ghapsody music streaming service reported that its no play rate had increased to over 20 percent. b. 5he number of blockbuster 9winner take all9 video titles is declining. c. -ver *0 percent of =etflix:s !00.000 titles are rented at least once a day by someone. d. 5he average blog has a readership of slightly more than !. Correct Marks for this submission: ! !. "uestion9 Marks: ! A #eb beacon is: Choose one answer. a. a cookie that carries a virus. b. an executable cookie. c. an automated applet for performing #eb searches. d. a tiny graphics file embedded in an e%mail or #eb page. Correct Marks for this submission: ! !. "uestion1( Marks: ! 5he richness made possible by e%commerce technologies does which of the following$ Choose one answer. a. It reduces the cost of delivering marketing messages and receiving feedback from users. b. It allows consumers to become co%producers of the goods and services being sold. c. It allows video. audio. and text to be integrated into a single marketing message and consuming experience. d. It enables worldwide customer service and marketing communications. Correct Marks for this submission: ! !. 1 Marks: ! All of the following are attributes of personali6ed marketing except: Choose one answer. a. suitable for highly complex products. b. uni&ue price. c. targeting of individuals.

d. use of mass media. Correct Marks for this submission: ! !. "uestion2 Marks: ! #hich of the following is the top concern of Internet users about purchasing online$ Choose one answer. a. inability to see and touch before buying b. difficulty of returning products c. shipping costs d. inability to speak to sales assistant in person Correct Marks for this submission: ! !. "uestion3 Marks: ! #hich of the following statements about the Internet:s impact on marketing is not true$ Choose one answer. a. 5he Internet has broadened the scope of marketing communications. b. 5he Internet has decreased the impact of brands. c. 5he Internet has increased the richness of marketing communications. d. 5he Internet has expanded the information density of the marketplace. Correct Marks for this submission: ! !. "uestion4 Marks: ! 7or a #eb site that has * million visitors a month. and where on average. a visitor makes !0 page re&uests per visit. there will be //////// entries in the transaction log each month. Choose one answer. a. *0 b. *00.000 c. * million d. *0 million Incorrect Marks for this submission: 0 !. "uestion Marks: ! #hich of the following statements is not true about the broadband audience$ Choose one answer. a. It is clearly different than the dial%up audience. b. It is more educated and wealthier than the dial%up audience. c. It is less intensely involved with the Internet.

d. It is more middle%aged than the dial%up audience. Correct Marks for this submission: ! !. "uestion" Marks: ! #hich of the following age groups has the highest percentage of Internet access$ Choose one answer. a. !4%2) b. '0%() c. *0%+( d. +*, Correct Marks for this submission: ! !. "uestion! Marks: ! #hich of the following is not a true statement about brands$ Choose one answer. a. 8rands introduce market inefficiencies for consumers. b. 8rands reduce consumer risk and uncertainty in a crowded marketplace. c. 8rands create micro%monopolies. d. 8rands lower customer ac&uisition costs and increase customer retention. Correct Marks for this submission: ! !. "uestion8 Marks: ! 5he set of plans for differentiating a product and communicating the differences effectively to the marketplace is called: Choose one answer. a. brand strategy. b. brand marketing. c. branding. d. brand e&uity. Correct Marks for this submission: ! !. "uestion9 Marks: ! All of the following statements about cookies are true except: Choose one answer. a. cookies can be used with #eb bugs to create cross%site profiles of users. b. the data typically stored in cookies includes a uni&ue I?. e%mail address. path. and security setting. c. cookies make shopping carts possible by allowing a site to keep track of a user:s actions.

d. the location of a cookie on a user:s computer depends on the browser being used. Incorrect Marks for this submission: 0 !. "uestion1( Marks: ! #almart used which of the following market entry strategies$ Choose one answer. a. first mover b. strategic alliance c. fast follower d. brand extender 1 Marks: ! A #eb beacon is: Choose one answer. a. a cookie that carries a virus. b. an executable cookie. c. an automated applet for performing #eb searches. d. a tiny graphics file embedded in an e%mail or #eb page. Correct Marks for this submission: ! !. "uestion2 Marks: ! =etflix entered the market with aJanK //////// strategy. Choose one answer. a. brand extender b. fast follower c. first mover d. alliance Correct Marks for this submission: ! !. "uestion3 Marks: ! 91hoppers9 constitute approximately //////// percent of the online Internet audience. Choose one answer. a. '4 b. +4 c. 44 d. )4 Incorrect Marks for this submission: 0 !.

"uestion4 Marks: ! #hich of the following is not a true statement about brands$ Choose one answer. a. 8rands introduce market inefficiencies for consumers. b. 8rands reduce consumer risk and uncertainty in a crowded marketplace. c. 8rands create micro%monopolies. d. 8rands lower customer ac&uisition costs and increase customer retention. Correct Marks for this submission: ! !. "uestion Marks: ! All of the following are attributes of personali6ed marketing except: Choose one answer. a. suitable for highly complex products. b. uni&ue price. c. targeting of individuals. d. use of mass media. Correct Marks for this submission: ! !. "uestion" Marks: ! 5he marketing techni&ue known as //////// involves merchants offering products or services for a very low price for a short period of time. Choose one answer. a. search engine marketing b. flash marketing c. yield management d. bait%and%switch Correct Marks for this submission: ! !. "uestion! Marks: ! #hich of the following is not an example of a commodity$ Choose one answer. a. oil b. soap c. corn d. gold Correct Marks for this submission: ! !. "uestion8

Marks: ! #hich of the following age groups had the lowest percentage of Internet access in 20!!$ Choose one answer. a. !4%2) b. '0%() c. *0%*( d. +*, Correct Marks for this submission: ! !. "uestion9 Marks: ! #almart used which of the following market entry strategies$ Choose one answer. a. first mover b. strategic alliance c. fast follower d. brand extender Correct Marks for this submission: ! !. "uestion1( Marks: ! -n average. which of the following activities was most fre&uently engaged in by Internet users in 20!!$ Choose one answer. a. checking the weather b. sending instant messages c. reading a blog d. watching a video on a video%sharing site 1 Marks: ! #hich of the following is the top concern of Internet users about purchasing online$ Choose one answer. a. inability to see and touch before buying b. difficulty of returning products c. shipping costs d. inability to speak to sales assistant in person Correct Marks for this submission: ! !. "uestion2 Marks: ! #hich of the following data cannot be gleaned from a #eb site:s transaction log$ Choose one answer.

a. the pages users visit most b. the e%mail address of a visitor who is using a dial%up modem c. the date and time of a user:s visit d. the operating system of the visitor:s computer Correct Marks for this submission: ! !. "uestion3 Marks: ! -n average. which of the following activities was most fre&uently engaged in by Internet users in 20!!$ Choose one answer. a. checking the weather b. sending instant messages c. reading a blog d. watching a video on a video%sharing site Correct Marks for this submission: ! !. "uestion4 Marks: ! #hich of the following types of online market segmentation and targeting involves using c$ onsumers: explicitly expressed interest to segment and target$ Choose one answer. a. psychographic b. technical c. search d. contextual Incorrect Marks for this submission: 0 !. "uestion Marks: ! All of the following statements are true except: Choose one answer. a. online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace. b. relative dispersion of prices for online goods has decreased. c. price dispersion is less for commodities than for differentiated products. d. depending on the seller. there can be large differences in price sensitivity for the same products. Correct Marks for this submission: ! !. "uestion" Marks: ! All of the following are attributes of personali6ed marketing except: Choose one answer.

a. suitable for highly complex products. b. uni&ue price. c. targeting of individuals. d. use of mass media. Correct Marks for this submission: ! !. "uestion! Marks: ! #hich of the following is not an example of a commodity$ Choose one answer. a. oil b. soap c. corn d. gold Correct Marks for this submission: ! !. "uestion8 Marks: ! -n a typical day. approximately //////// percent of adult users in the 0nited 1tates logs on to the Internet. Choose one answer. a. 23 b. +3 c. 33 d. 43 Correct Marks for this submission: ! !. "uestion9 Marks: ! All of the following statements about cookies are true except: Choose one answer. a. cookies can be used with #eb bugs to create cross%site profiles of users. b. the data typically stored in cookies includes a uni&ue I?. e%mail address. path. and security setting. c. cookies make shopping carts possible by allowing a site to keep track of a user:s actions. d. the location of a cookie on a user:s computer depends on the browser being used. Incorrect Marks for this submission: 0 !. "uestion1( Marks: ! #hich of the following is not part of an augmented product:s feature set$ Choose one answer.

a. installation b. warranty c. packaging d. after%sale support 1 Marks: ! In 20!!. what was the approximate Internet penetration rate for households that had household income of over I3*.000$ Choose one answer. a. '* percent b. ** percent c. 3* percent d. )* percent Correct Marks for this submission: ! !. "uestion2 Marks: ! #hich of the following statements about a free pricing strategy is false$ Choose one answer. a. 7ree products and services can knock out potential and actual competitors. b. 5he free pricing strategy was born in the early days of the #eb. c. It is difficult to convert free customers into paying customers. d. 7ree products and services can help build market awareness. Correct Marks for this submission: ! !. "uestion3 Marks: ! According to Interbrand:s 20!0 #orld:s Most Ealuable 8rands survey. the most valuable brand in the world is: Choose one answer. a. Microsoft. b. I8M. c. Poogle. d. Coca%Cola. Correct Marks for this submission: ! !. "uestion4 Marks: ! All of the following statements about cookies are true except: Choose one answer. a. cookies can be used with #eb bugs to create cross%site profiles of users.

b. the data typically stored in cookies includes a uni&ue I?. e%mail address. path. and security setting. c. cookies make shopping carts possible by allowing a site to keep track of a user:s actions. d. the location of a cookie on a user:s computer depends on the browser being used. Incorrect Marks for this submission: 0 !. "uestion Marks: ! #hich of the following is not a #eb 2.0 marketing techni&ue$ Choose one answer. a. flash marketing b. viral marketing c. blog marketing d. social network marketing Correct Marks for this submission: ! !. "uestion" Marks: ! In discussing a product:s feature set. the term actual product refers to: Choose one answer. a. the set of characteristics designed to deliver the product:s core benefits. b. the actual benefit the customer receives from the product. c. both the core benefits and added benefits the customer receives from the product. d. the set of physical attributes describing the product. Correct Marks for this submission: ! !. "uestion! Marks: ! A JanK //////// profile describes an individual:s set of needs. drives. motivations. perceptions and learned behaviors. Choose one answer. a. psychographic b. opinion c. psychological d. lifestyle Correct Marks for this submission: ! !. "uestion8 Marks: ! A person:s profession or occupation is part of their: Choose one answer. a. indirect reference group.

b. direct reference group. c. lifestyle group. d. subculture. Correct Marks for this submission: ! !. "uestion9 Marks: ! #hich of the following statements about the Internet:s impact on marketing is not true$ Choose one answer. a. 5he Internet has broadened the scope of marketing communications. b. 5he Internet has decreased the impact of brands. c. 5he Internet has increased the richness of marketing communications. d. 5he Internet has expanded the information density of the marketplace. Correct Marks for this submission: ! !. "uestion1( Marks: ! #hich of the following is not a feature that is driving social e%commerce growth$ Choose one answer. a. social sign%on b. network notification c. collaborative shopping d. intelligent agents Correct Marks for this submission: ! !. 1 Marks: ! A person:s profession or occupation is part of their: Choose one answer. a. indirect reference group. b. direct reference group. c. lifestyle group. d. subculture. Correct Marks for this submission: ! !. "uestion2 Marks: ! All of the following statements are true except: Choose one answer. a. online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace. b. relative dispersion of prices for online goods has decreased.

c. price dispersion is less for commodities than for differentiated products. d. depending on the seller. there can be large differences in price sensitivity for the same products. Correct Marks for this submission: ! !. "uestion3 Marks: ! 5he =ike i? program is an example of which of the following marketing techni&ues$ Choose one answer. a. customer co%production b. transactive content c. price discrimination d. permission marketing Correct Marks for this submission: ! !. "uestion4 Marks: ! =etflix entered the market with aJanK //////// strategy. Choose one answer. a. brand extender b. fast follower c. first mover d. alliance Correct Marks for this submission: ! !. "uestion Marks: ! All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except: Choose one answer. a. search engines. b. online catalogs. c. social networks. d. targeted banner ads. Correct Marks for this submission: ! !. "uestion" Marks: ! #hich of the following is an example of an indirect reference group$ Choose one answer. a. social class b. family

c. religion d. profession Correct Marks for this submission: ! !. "uestion! Marks: ! 5he idea that people classify themselves into 9affinity groups9 is central to which of the following data mining techni&ues$ Choose one answer. a. model%driven data mining b. behavioral profiling c. collaborative filtering d. rule%based data mining Correct Marks for this submission: ! !. "uestion8 Marks: ! #hich of the following types of online market segmentation and targeting involves using c$ onsumers: explicitly expressed interest to segment and target$ Choose one answer. a. psychographic b. technical c. search d. contextual Incorrect Marks for this submission: 0 !. "uestion9 Marks: ! 7or a #eb site that has * million visitors a month. and where on average. a visitor makes !0 page re&uests per visit. there will be //////// entries in the transaction log each month. Choose one answer. a. *0 b. *00.000 c. * million d. *0 million Correct Marks for this submission: ! !. "uestion1( Marks: ! #hich of the following data cannot be gleaned from a #eb site:s transaction log$ Choose one answer. a. the pages users visit most

b. the e%mail address of a visitor who is using a dial%up modem c. the date and time of a user:s visit d. the operating system of the visitor:s computer Correct Marks for this submission: ! !. 1 Marks: ! All of the following statements about cookies are true except: Choose one answer. a. cookies can be used with #eb bugs to create cross%site profiles of users. b. the data typically stored in cookies includes a uni&ue I?. e%mail address. path. and security setting. c. cookies make shopping carts possible by allowing a site to keep track of a user:s actions. d. the location of a cookie on a user:s computer depends on the browser being used. Correct Marks for this submission: ! !. "uestion2 Marks: ! #hich of the following is the top concern of Internet users about purchasing online$ Choose one answer. a. inability to see and touch before buying b. difficulty of returning products c. shipping costs d. inability to speak to sales assistant in person Correct Marks for this submission: ! !. "uestion3 Marks: ! 5he =ike i? program is an example of which of the following marketing techni&ues$ Choose one answer. a. customer co%production b. transactive content c. price discrimination d. permission marketing Correct Marks for this submission: ! !. "uestion4 Marks: ! 1mall ticket item sales outnumbered large ticket item sales during the early days of e%commerce for all of the following reasons except: Choose one answer. a. purchase price was low.

b. items were physically small. c. margins were low. d. selection was broad. Correct Marks for this submission: ! !. "uestion Marks: ! 5oyota:s use of the Internet to target ;ispanic customers is an example of targeting a specific: Choose one answer. a. lifestyle group. b. culture. c. subculture. d. psychological profile. Correct Marks for this submission: ! !. "uestion" Marks: ! A person:s profession or occupation is part of their: Choose one answer. a. indirect reference group. b. direct reference group. c. lifestyle group. d. subculture. Correct Marks for this submission: ! !. "uestion! Marks: ! #hich of the following is not part of an augmented product:s feature set$ Choose one answer. a. installation b. warranty c. packaging d. after%sale support Correct Marks for this submission: ! !. "uestion8 Marks: ! #hich of the following activities is the one engaged in by the highest percentage of online users$ Choose one answer. a. using e%mail b. using a search engine

c. researching products and services d. reading news Correct Marks for this submission: ! !. "uestion9 Marks: ! #hich of the following types of online market segmentation and targeting involves tracking the actions users take on a #eb site$ Choose one answer. a. technical b. behavioral c. contextual d. psychographic Correct Marks for this submission: ! !. "uestion1( Marks: ! 5he set of plans for differentiating a product and communicating the differences effectively to the marketplace is called: Choose one answer. a. brand strategy. b. brand marketing. c. branding. d. brand e&uity. Correct Marks for this submission: ! !. 1 Marks: ! #hich of the following features of e%commerce technology allows fine%grained. highly detailed information on consumers: real%time behavior to be gathered and analy6ed$ Choose one answer. a. personali6ation customi6ation b. information density c. social technology d. interactivity Correct Marks for this submission: ! !. "uestion2 Marks: ! #hich of the following features of e%commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users$ Choose one answer. a. ubi&uity

b. richness c. interactivity d. universal standards Correct Marks for this submission: ! !. "uestion3 Marks: ! #hich of the following is not part of an augmented product:s feature set$ Choose one answer. a. installation b. warranty c. packaging d. after%sale support Correct Marks for this submission: ! !. "uestion4 Marks: ! Creating multiple variations of information goods and selling these to different market segments at different prices is called: Choose one answer. a. bundling. b. customi6ation. c. dynamic pricing. d. versioning. Correct Marks for this submission: ! !. "uestion Marks: ! //////// is an industry%standard database &uery and manipulation language. Choose one answer. a. 1"@ b. >;> c. ?8M1 d. Q1> Correct Marks for this submission: ! !. "uestion" Marks: ! All of the following statements are true except: Choose one answer. a. online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace.

b. relative dispersion of prices for online goods has decreased. c. price dispersion is less for commodities than for differentiated products. d. depending on the seller. there can be large differences in price sensitivity for the same products. Correct Marks for this submission: ! !. "uestion! Marks: ! #hich of the following age groups has the highest percentage of Internet access$ Choose one answer. a. !4%2) b. '0%() c. *0%+( d. +*, Correct Marks for this submission: ! !. "uestion8 Marks: ! #hich of the following activities is the one engaged in by the highest percentage of online users$ Choose one answer. a. using e%mail b. using a search engine c. researching products and services d. reading news Correct Marks for this submission: ! !. "uestion9 Marks: ! 5he richness made possible by e%commerce technologies does which of the following$ Choose one answer. a. It reduces the cost of delivering marketing messages and receiving feedback from users. b. It allows consumers to become co%producers of the goods and services being sold. c. It allows video. audio. and text to be integrated into a single marketing message and consuming experience. d. It enables worldwide customer service and marketing communications. Correct Marks for this submission: ! !. "uestion1( Marks: ! =etflix entered the market with aJanK //////// strategy. Choose one answer. a. brand extender

b. fast follower c. first mover d. alliance 1 Marks: ! 5he set of plans for differentiating a product and communicating the differences effectively to the marketplace is called: Choose one answer. a. brand strategy. b. brand marketing. c. branding. d. brand e&uity. Correct Marks for this submission: ! !. "uestion2 Marks: ! #hich of the following is the top concern of Internet users about purchasing online$ Choose one answer. a. inability to see and touch before buying b. difficulty of returning products c. shipping costs d. inability to speak to sales assistant in person Correct Marks for this submission: ! !. "uestion3 Marks: ! #hich of the following is not a feature that is driving social e%commerce growth$ Choose one answer. a. social sign%on b. network notification c. collaborative shopping d. intelligent agents Correct Marks for this submission: ! !. "uestion4 Marks: ! #hich of the following is not part of an augmented product:s feature set$ Choose one answer. a. installation b. warranty

c. packaging d. after%sale support Correct Marks for this submission: ! !. "uestion Marks: ! All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except: Choose one answer. a. search engines. b. online catalogs. c. social networks. d. targeted banner ads. Correct Marks for this submission: ! !. "uestion" Marks: ! A JanK //////// profile describes an individual:s set of needs. drives. motivations. perceptions and learned behaviors. Choose one answer. a. psychographic b. opinion c. psychological d. lifestyle Correct Marks for this submission: ! !. "uestion! Marks: ! 5he =ike i? program is an example of which of the following marketing techni&ues$ Choose one answer. a. customer co%production b. transactive content c. price discrimination d. permission marketing Correct Marks for this submission: ! !. "uestion8 Marks: ! 5he incremental cost of building the next unit of a good is called the: Choose one answer. a. demand curve. b. variable cost.

c. marginal cost. d. fixed cost. Correct Marks for this submission: ! !. "uestion9 Marks: ! -n average. which of the following activities was most fre&uently engaged in by Internet users in 20!!$ Choose one answer. a. checking the weather b. sending instant messages c. reading a blog d. watching a video on a video%sharing site Correct Marks for this submission: ! !. "uestion1( Marks: ! #hich of the following types of online market segmentation and targeting involves tracking the actions users take on a #eb site$ Choose one answer. a. technical b. behavioral c. contextual d. psychographic Correct Marks for this submission: ! !.