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The Art of Persuasive Writing

Forms of Persuasive Writing


Advertisements Editorials Speeches Propaganda Reviews Blogs Persuasive Essays

Forms of Persuasive Writing


Advertisements try to convince you to do or buy something.

Forms of Persuasive Writing


Editorials about current issues appear in newspapers and magazines, or on television, radio, and the internet.

http://topmagazines.wordpress.com/2011/06/29/recommended-magazines-for-people-who-can%E2%80%99t-get-enough/

Forms of Persuasive Writing


Persuasive speeches try to convince an audience to take action

http://www.pbs.org/wnet/historyofus/web14/index.html

Forms of Persuasive Writing


Propaganda is often about political issues, and usually includes emotionally charged appeals.

http://www.zazzle.com/change_we_can_believe_in_poster-228719897857931246

http://www.zazzle.com/miss_me_yet_george_bush_billboard_postcard-239692539098456593

Forms of Persuasive Writing


Reviews evaluate items like books or movies and state an opinion as to whether the product is worth the readers time and money.

http://www.imdb.com/movies-in-theaters/

Forms of Persuasive Writing


Blogs provide commentary on a particular topic, often combining text, images, and links to other blogs, web pages, and other media related to its topic. Blogs also allow readers to respond.
http://www.ted.com/talks/marcel_dicke_why_not_eat_insects.html

Forms of Persuasive Writing


Persuasive essays use logic, reason, and emotion to convince readers to join the writer in a certain point of view.

http://www.essay.tv/wp-content/uploads/2010/01/how-to-write-essay.jpg

The Persuasive Essay

A persuasive essay convinces readers to agree with the writers opinion


The lead/hook captures the readers attention The thesis states the writers assertion (belief) about the topic The supporting arguments (logos, pathos, ethos) convince the reader that the thesis is correct Optional counter arguments respond to reader concerns and objections The conclusion restates the thesis (comes back to the point)

Lead / Hook Grab the Readers Attention


Anecdote (narrative vignette) Question Hyperbole Setting Alliterative Phrase Quotation
I walked proudly through the hallways of AMS, my new blue mohawk glistening magnificently in the florescent lighting of the hallway, but then I saw Mr. Caruthers. I felt the wax in my hair start to melt. Do schools have the right to tell kids how to dress?

For the past 300 years in this country, schools have been crushing the artistic freedom of students with oppressive dress codes! At Centerville Middle School, a controversy is brewing. Walk down the hallways, and amidst a tranquil sea of khaki pants and navy blue polo shirts, the blades of a fuchsia mohawk cut through the peaceful learning environment. Timeless. Tasteful. Tried and true. The traditional school uniform is the foundation of a true learning environment. Give me liberty or give me death.

Thesis and Forecast


A thesis statement is always one sentence that states your assertion (belief) about a topic. A thesis statement usually includes a forecast (brief preview of your arguments). (I believe) ____________________ because of argument 1, argument 2, and argument 3.

Text Structure of a Persuasive Essay

Which of the following is a good thesis statement?


I believe we must stop wasting food now! The problem of food waste can easily be solved by implementing three simple steps: reduce, reuse, recycle. If you arent reducing, reusing, and recycling, you should. I believe wasting food is a huge problem. We need to reduce our food waste. For example, make a shopping list before you go to the store, and only buy things you truly need. You shouldnt buy a gallon of milk if you are only going to drink a quart of it during the week. Who cares if the gallon size is on sale?

Supporting Arguments
Logical Appeal (Logos)Does the authors proposal make sense? Ethical Appeal (Ethos) Is the authors proposal the right thing to do? Emotional Appeal (Pathos)Will accepting the authors proposal make me feel better?

Types of Supporting Arguments


Logosan appeal to logic

Often contain expert testimony Often contain statistical information Suggest that the product is the logical or right choice

Types of Supporting Arguments


Ethos-an appeal to do the right thing

http://en.wikipedia.org/wiki/Uncle_Sam

http://marvel.com/images/gallery/story/15172/images_from_own_a_piece_of_the_captain_america_movie/image/857368

Types of Supporting Arguments


Pathos-an appeal to the emotions

http://46664.net/56/aspca-the-american-society-for-the-prevention-of-cruelty-to-animals/

Not all emotional arguments are sad!

http://www.time.com/time/business/article/0,8599,1912454,00.htm

lhttp://www.heroestheseries.com/masi-oka-and-hayden-panettiere-got-milk-ads/

Counter Arguments Address Reader Objections


Oil companies should not be allowed to drill for oil in Alaska. Schools should make overweight students eat diet meals for school lunch.

http://factbank.blogspot.com/2012/05/alaska-facts.html

http://www.heart.org/HEARTORG/GettingHealthy/Overweight-in-Children_UCM_304054_Article.jsp

Conclusion Restate the Thesis and Commentary


But one hundred years later, the And when this happens, when Negro still is not free. One we allow freedom to ring, when hundred years later, the life of the we let it ring from every village Negro is still sadly crippled by the and every hamlet, from every manacles of segregation and the state and every city, we will be chains of discrimination. One able to speed up that day when hundred years later, the Negro all of God's children, black men lives on a lonely island of poverty and white men, Jews and in the midst of a vast ocean of Gentiles, Protestants and material prosperity. One hundred Catholics, will be able to join years later, the Negro is still hands and sing in the words of languishing in the corners of the old Negro spiritual, "Free at American society and finds last! free at last! thank God himself an exile in his own land. Almighty, we are free at last!" So we have come here today to dramatize a shameful condition.

http://www.huffingtonpost.com/2012/01/16/i-have-a-dream-speech-text-martin-luther-king-jr_n_1207734.html

Text Structure of a Persuasive Essay

Audience and Authors Purpose


When writing persuasively, always remember the interaction between the writer and the reader. The writer is trying to persuade a reader who may be enthusiastic or resistant or simply disinterested. Persuasive writing must be well organized, but it must also hook the reader, and then keep him or her engaged with creative and authentic word choice.

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