Pictures with Santa

Katie Haveman, Pearl Velazquez, Kali Katerberg, Dominique Tomlin, Ethan Wilson 3/10/14

Table of Contents
Event Summary Market Analysis Budget Promotions

Event Summary
In the Pictures with Santa event were offering the opportunity for customers and staff to have their photos taken with Santa.This event took place before Christmas break and it lasted 8 days. We ran the event in the Wolf Den to make make it more convenient for the customers and staff. These customers could have their pictures taken for a low price. Students also had an opportunity to also buy their class photo.We also tried having a Christmas atmosphere throughout the store and display.

Goals
Our goal was to make $100 in profit and create interaction with the customers in the store.

Target Market
Our target market was Christian, honest, 17 year old girls that like to listen to music and frequently go to to the Wolf Den.

Budget

SWOT Analysis
Strengths- way it looks, popularity of Christmas, inviting and fun Santa, be polite and respectful. Weaknesses- willing to buy, promotion. Opportunity- quick turn around time, promotion, class pictures, group of friends. Threats- Money being spent on food.

Flyer
This is the Pictures with Santa flyer.

Commercials
We made a commercial advertising our Pictures with Santa promotion. Our Wolf Den staff took example pictures that we used to create

Order Form
To the right is the form that customers filled out to receive a copy of their picture with santa.

Social Media
For the Pictures with Santa Event,we used social media websites to notify students and staff that we were holding the event in the Wolf Den.

Constant Contact

Instagram
We didnt post the pictures to Instagram because if we added them, the students wouldnt have purchased the pictures. They would have just gotten them online.

Twitter

Planning

Photos of the Layout sketches

Store layout with event

Photo area layout

Set-up Photos
Dominique Tomlin pins the wreath to the backdrop.
Katie Haveman and Dominique Tomlin pose with the finished set.

Abbey Gorman peeks her head out through the backdrop.

Part of the set-up of Pictures with Santa.

Shoppers Participating
During the Pictures with Santa promotion, various groups of people, including classes took pictures with Santa.

Promotion Evaluation
Our goal was to make $100 in profit, but our profit was not met because there was DECA leadership conference and there was a lot of other conflicting events going on at the time. We had time limitations and many of the employees were busy with DECA. It failed because we had too many limitations and not enough interest. We could have improved it by planning extra days and having a back up plan just in case something went wrong.