FOR

IMMEDIATE RELEASE

MEDIA CONTACT:
Lindsay Maynard
770-605-4915
lmaynard@duffey.com

Duffeys Director of Public Affairs, Jason Skipper, Offers Tips for

Building a Successful Advocacy Campaign

ATLANTA (Jan. 23, 2014) Jason Skipper, Duffey Communications director of public affairs has a keen
insight into the development of effective, successful advocacy and grassroots initiatives.

Advocacy campaigns are extremely effective in driving change by generating broader awareness and
motivating grassroots support, says Skipper. However, if there is not a solid plan of action to maintain
focus, the campaign can become unwieldy and ineffective.

Through Duffey Communications Bold Blog, Skipper offers 10 tips that are essential for creating and
maintaining successful campaigns.

Every campaign is different and should be approached in a unique way, according to Skipper. Keep in
mind that as a campaign plays out, new issues and situations may arise, causing you to modify your plan.
It is imperative that you anticipate these challenges, and remain flexible when responding to them,
Skipper says.

A final word of advice change takes time. Some of the most successful campaigns take place over
several years.

For more tips, visit The Bold Blog or contact Jason at jskipper@duffey.com.

About Duffey Communications
Founded in 1984, Duffey Communications has developed a long-standing reputation for unbridled
creativity and a keen spirit of entrepreneurialism. Thirty years and more than 600 awards later, Duffey
has grown into one of the most respected public relations and public affairs firms in the Southeast. For
more information, visit www.duffey.com.

About Jason Skipper, Director of Public Affairs
Jason maintains high-level relationships between clients and key governmental and regulatory leaders
affecting issues management, policy and business growth. He has led award-winning advocacy
campaigns for businesses, non-profits and trade associations. He previously served as Metro Atlanta
Regional Representative and key policy adviser for Sen. Johnny Isakson.

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