“A study on product line of Godrej products

available in your market place”

CC
 CERTIFICATE
Year 2008-10

This is to Certify that the project on the study on

“A study on product line of Godrej products”

Has been successfully completed by Dinesh Sharma, as a partial fulfillment of soft skill project
of their 2 years Master in Business Administration in ICFAI National College,

Place: Ahmadabad
Date: 26/12/2008

………………………… ……………………………..

Prof. Pooja kunwar Mr.Jagadish Patel

(Faculty) (Principal)
 Preface
The practical Study in MBA program develops the feeling of awareness. It helps the
management student to know about the difficulties and challenges of the business world.
Only theoretical studies do not impart complete education. There must be practical study to
add meaning of education.

To fulfill this objective live project has become an integral part of MBA Program. Us
you have practical outlook of the motivational aspects and witness the functions of
organizational productivity in real business, I have tried my level best to present a project
based on product line and product mix of Godrej.
 Acknowledgement
The successful completion of this report could not have been possible without the co-
operation and support of my teachers and all my college who have provided permission letter for
preparing the product line and product mix of Godrej.

I forward my gratitude to respected principal of the ICFAI Mr. Jagdish Patel & I extend
my thanks to my faculty Prof: Pooja Kunwar for imparting valuable guidance and co-operation
during the making the report.

Finally yet importantly, I am thankful to ICFAI Ahmadabad for introducing live project
report visit as a significant aspect of our M.B.A. program, which exposes us to actual business
environment.
 Introduction

A study conducted on topic on product line of GODREJ products available in market place, with
concept of product line and product mix. Here we will study the product line with its
characteristic features like product width, length, depth, consistency.

Topic assigned by: PROF. POOJA KUNWAR.

The concept base: PRODUCT LINE AND PROSUCT MIX.

Methodology: DESCRIPTIVE STUDY.

OBJECTIVES

• A study on the product line and product mix of Godrej.

 COMPANY PROFILE

Godrej & Boyce Mfg. Co. Ltd.

Corporate Profile-2007

History
The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej
gave up law and turned to lockmaking. Ardeshir went on to make safes and security equipment
of the highest order, and then stunned the world by creating toilet soap from vegetable oil. His
brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming a
vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial
garden township (ISO 14001-certified) now called Pirojshanagar in the suburbs of Mumbai.
Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring
ideals in a changing world.

Incorporation
Established in 1897, the Company was incorporated with limited liability on March 3, 1932,
under the Indian Companies Act, 1913.

CombinedSales-SubsidiariesandAffiliates
The Company is one of the largest privately held diversified industrial corporations in India. The
combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates, during
the Fiscal Year ended March 31, 2007, amounted to about Rs. 72,000 million (US$ 1,800
million).

Board of Director

J. N. Godrej (Chairman and Managing Director), A. B. Godrej, N.B. Godrej, V. M. Crishna, K.

N. Petigara, B. A. Hathikhanavala, F.P. Sarkari, P. P. Shah, A Ramchandran, P. D. Lam
(Executive Director & President ) and K. A. Palia [Executive Director (Finance)]
BRANCHES (SALES & SERVICE) AND BRANDED RETAIL CHAIN (GODREJ
LIFESPACE)

• MUMBAI, Ahmadabad, Bhopal, Dombivli, Indore, Jabalpur, Pune, Raipur, Thane

• NEW DELHI, Chandigarh, Faridabad, Ghaziabad, Gurgoan, Jaipur, Jalandhar, Jammu,

Kanpur, Luck now, Noida

CHENNAI, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad, Trivandrum,

Visakhapatnam

• KOLKATA, Bhubaneswar, Guwahati, Ranchi, Patna

The Company has a network of 48 Company-owned Godrej Lifespace Retail Stores, more
than 2,200 Wholesale Dealers, and more than 18,000 Retail Outlets.
The Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (Sri
Lanka), Riyadh (Saudi Arabia) and Guangzhou (China-PRC).
 Methodology
Research methodology is a way to systematic solve the research problem or to study. It may be
understood as a science of studying how research is done scientifically. In it, we study the
various steps that are generally adopted by a researcher in studying his/her research problem
along with the logic behind them. It is necessary for the researcher to know not only the research
methods but also the methodology.

We can say that research methodology has many dimensions and research do continuous a part
of the research methodology. Thus, when we talk of research methodology we not only talk of
research methods but also consider the logic behind the methods we use in the context of our
research study and explain why we are using the particular method or technique and why we are
not using other so that research result are capable of being evaluated either by the researcher
himself or by others.

Research:

Research in common parlance refers to search for knowledge. It is a scientific and systematic
search for penitent information on a specific topic. In fact, research is an art of science
investigation. The advanced Lerner’s dictionary of current English lags down n the meaning of
as ‘a careful investigation or inquiry especially through search for new facts in any branch of
knowledge.”

Objective:
The purpose of research is to discover answer to question through the application of scientific
procedures. The main aim of research is to find out the truth which is hidden and which has not
been discovering yet.
• To study about the company

• To study of product mix of godrej co. ltd

Research process:
Research process consist of series of Acton or steps necessary to effectively carryout research
and the desired sequencing of these steps.
Here in my report there is no any research its only descriptive study that I discussed it with
my colleagues and with those some expertise in this matter, than I took my study with
systematically.

Methods of data collection

The task of data collection begins after a research problem has been defined and research design
chalked out. While deciding about the methods of data collection to be used for the study, the
researcher should keep in mind two types of data
• Primary data
• Secondary data

In my study I used the secondary data collection method through the

• Websites
• Reference books

Product mix and product line:

The product mix is the set of all the products that an organization offer is to its customers. For
instance, godrej offers durables, toiletries, securities, furniture etc. a product mix consist of all
the product mix lines and categories. It has a certain characteristics features like product width,
length, depth and consistency.

Width: this is the total number of product lines a company carries.

Length : The length of the product mix is the total number of items in that mix.

Depth : the depth of product mix is the assortment of size colors and radiations offered
for each product in the product line.

Consistency: Consistency reference to the closeness exhibited by the products line in

production requirements, distribution end, usages etc.

Here the godrej company is providing a long product line of various products. It has a huge

product mix.

APPLIANCES :
Refrigerators, Washing Machines,Air Conditioners, Microwave Ovens and DVD Players

“INTERIO” OFFICE AND HOME FURNITURE :

Office Furniture - Desking, Seating, Open Plan Office Systems, Computer furniture and
Storages; Home Furniture -Living, Dining and Bedroom furniture; Kitchen cabinets. Laboratory
furniture; Marine accommodation; Healthcare furniture; Turnkey interiors; Carpet tiles;
Mattresses

LOCKS
Padlocks, Furniture locks, Mechanical and electromechanical door locks, Door Controls,
Architectural and Glass Hardware
SECURITYEQUIPMENT&SOLUTIONS: :
Strong Room Doors, Safe Deposit Lockers, Cash Boxes and Coffers, Data/ATM Safes, Burglary
and Fire Resisting Safes, Record & Filing Cabinets, Electronic Coffers, Currency Sorters and
Cash Counting Machines, Fire/Security Doors, Fire and Burglar Alarm/Premises Security
Systems, Video Door Phones, CCTV System, Access Control Systems

PRIMAOFFICEEQUIPMENT:
Office Automation Products – Multifunction Devices, Printers, Fax & Typewriters;
Conferencing Products & Solutions – Projectors, Plasma Displays & Electronic Print boards,
Audio & Video Conferencing Solutions; Vending Machines and Services

STORAGESOLUTION:
Multiflex and Heavy Duty Storage Systems, Tool Storage Cabinets, Gravity-flow, Mobile and
Drive-in System Components, Mezzanine Floors, Cantilever Storage Systems, Workshop
Equipment, Special Warehousing Solutions and Warehouse Consultancy.

MATERIALHANDLINGEQUIPMENT:
Forklift Trucks ( Diesel, Electric and LPG ) and Attachments, Container Handling Trucks,
Warehousing and Personnel Access Equipment, Spare Parts, Services and Maintenance
Contracts.

INDUSTRIALPRODUCTS
Precision Toolings (Press Tools/Plastic Injection Moulds/Vacuum Forming Moulds/Pressure
Die-Casting Dies), Special Purpose Machines, High Precision Components/Equipment for
Engineering and allied industries, Sheet Metal Working Machines – Sales and Service

PROCESSPLANTANDEQUIPMENT
High Pressure Vessels, Reactors, Shell & Tube Heat Exchangers, Distillation/Fractionating
Columns/Towers, Secondary Reformers, Fermentors, Reactors/Tower Internals and Waste Heat
Boilers

CONSTRUCTIONANDREALEST
Ready Mix Concrete, Construction Projects, Property Development, Horticulture and Envirotech
Services

ELECTRICAANDELECTRONICS
Busbar Power Distribution Systems, Compressors and Compressed Air Control Systems,
Electronic Technology Solution Provider, Energy Conservation Services, Turnkey Electrical
Contracts and Power Infrastructure projects.
 Prod uct mixgod
of rej

G O DREJ
wid th

TO ILETARIES DURA BLES SECURITES FURN ITURES

l
e SO APS Dvd Lockes
& key Cup b oa rd s
n Cinthol Refrig era tor Cha irs
g Fa irb low Bed
t G od rej no 1
h
Conclusion:

By looking to company and its product line and product mix we can say that company has very
deep product line and long product mix. This increases the strength of the company and also
increases the profitably of company. By increasing the product line and product mix company
have minimizing risk. So this strategy is advisable.