February 28, 2014 Annapolis

MEMA

MSDE
MDA

DBED

DHR

GOCCP, MSP

Alessia
Grunberger

Victoria
Scordato

Jessica
Uem

Deputy Director of
Communications
Press event requests and

scheduling
Good news/milestones
Positive third party reports
or rankings
Site visits and logistics

Growing and Strengthening the Middle Class

Highlighting the strategic goals

1.

2.

Opportunity

Creating jobs (investing in innovation, infrastructure, skills)

Investing in education (investing in #1 ranked public schools, #1 state in the nation
since 2007-08) in holding down the cost of college

Public Safety (driven down violent crime to 30 year lows)

Sustainability (blue crabs, oysters, Chesapeake Bay)
Health (extended healthcare coverage to 453k Marylanders in the past 7
years)

Fiscal Responsibility

3.

More cuts than any governor in modern Maryland history (> $9.1B)
Put Maryland on the verge of eliminating the $1.7B structural deficit Gov.



took office

Deputy Press Secretary

Press Releases for Events


Letter Requests
Agency Events
Third Party Amplification


Add emails to clips and media lists

Press Secretary
Press Releases for Events


Interview Requests
Pitching and Proactive Press

Creative Director
Enforcing web

template
Stopping web
sprawl
Branding, logos,
images, and web

Or, Why One Website is Better than Many

Easier to maintain than multiple sites
Better to measure visits, interests & metrics
Avoids siloing of information
Provides developers with scaleable framework

Easier for visitors to locate information

One address to remember
Consistent navigation and orientation
Common Search collection and branding keep it together

and add validity.

The 2013 State Template utilizes a responsive

design
Display and menu options change based on
device and screen size
Built with a mobile-first approach
Craft writing to compensate for smaller views

Easy integration with social media

This Spring: Version 3.0 is coming

Added functionalities
Real-time service updates
'My Maryland' clips/favorites capability
Centralized calendar of State meetings and
events
Rollout pilot with executive offices to start

Is your News available on Maryland.gov?

As state portal, extending goal of syndicating
various information
Want to insure that most current channels
and access exists across sites
Contact Anthony.Burrows@maryland.gov to
share and evaluate feeds.

Research Manager
Briefs
Talking Points
Fact Checking

Positive rankings or third-party reports

Senior Writer
Speechwriting
Op-eds

Chief Photographer
Find your photos at

Photos.maryland.gov

Lori Livingston, Director of Interagency Digital

Engagement
www.facebook.com/statemaryland
twitter.com/statemaryland

Sam Salustro, Research Director

Coordinating Administration's Long-Term Record

Keeping Press Office Informed

1.

Looking for Opportunity to promote Maryland

2.

3.

Media Logs
Good News
StateStat

Blogs
Stakeholders
Trade Media




Email us!
Call us!

dlgovpressstaff_gov@maryland.gov 410.974.2316