14x

Global waste:
3,5 milion tonnes per day
= 14 stadiums
THE CHALLENGE
3.5 MILLION
tonnes of solid waste generated
globally per day in 2013



6 MILLION
tonnes of waste expected by 2025
CLIMATE IMPACT?

31 MILLION
tonnes of methane emissions today
(a potent greenhouse gas)
will jump to
43 MILLION
tonnes expected by 2025
"We will never end poverty if we
don't tackle climate change.

Dr. Jim Yong Kim
President, World Bank Group
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Connect4Climate is a climate change communication program
to drive global action and cooperation on climate change
Launched in 2011 by the World Bank, The Italian Ministry of
the Environment and the Global Environmental Facility (GEF)
Connect4Climate is growing a network of 180+ global partners
to create solutions and engage new audiences
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Building Resilience
through Innovation,
Communication
and Knowledge
Capacity building in
developing countries
[Video #1]
Me and My Bike video (TS1): First 32 seconds
https://www.youtube.com/watch?v=WPrNZA7aYzk

[Video #2]
Eminem/TS1: First 45 seconds
https://www.youtube.com/watch?v=8f6E2t_BxS4




Slide to be deleted
10
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[Video #3]

The Tap - Finalist of iChange Competition
https://www.youtube.com/watch?v=YVP262WcK2U
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4,000 children
2 million LEGO Bricks
1 EcoCity
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What have we learned?

All of the above approach is needed more than
ever

Connecting unusual partners creates
innovative opportunities to reach new
audiences

Package climate change to be cool
with positive messaging

The biggest challenge we need
to act now




Useful resources
Turn Down The Heat | Why a 4C Warmer World Must Be
Avoided (World Bank)
http://www.worldbank.org/en/topic/climatechange

Handshake | WASTE PPPs | IFC (World Bank) Quarterly
Journal on public-private partnerships
http://www.ifc.org

What A Waste | A Global Review of Solid Waste
Management (World Bank)
http://www.worldbank.org/en/topic/urbandevelopment