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CAZUL VI: SIDMETAL

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1. Misiunea
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2. Analiza SWOT
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A) Puncte forte ale firmei Sidmetal


a) PRUWRIROLXOGHSURGXVHFDUHVHFDUDFWHUL]HD]
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b)

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FRQFUHWL]HD]  vQ SURGXVH FX XQ JUDG vQDOW GH WHKQLFLWDWH L FDOLWDWH L vQ VSHFLDO FX
SUHJ WLUHWHKQLF LHFRQRPLF EXQ 

B) Puncte slabe ale firmei Sidmetal


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b) 'LILFXOW LOH vQWkPSLQDWH vQ DSURYL]LRQDUHD FX PDWHULL SULPH $FHVWHD VH GDWRUHD] 
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exporturilor romnHWLGHILHUYHFKL
c)

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GLQFDX]DGDWRULLORUPDULDOH6LGPHWDOF WUHDFHDVWD

d)

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OLSVDGHOLFKLGLW

e)

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ultimii ani. DeDOWIHOILUPDQXDUHEXJHWDGHFYDWDORFDWDFHVWHLDFWLYLW


firme occidentale cu profil similar cheltuiesc foarte mult.

& 2SRUWXQLW

a)

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LSHQWUXFDUH

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b)

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c)

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zeci de ani chiar, bazate pe

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a)
b)
c)
d)

UL

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Liberalizarea exportului de fier vechi care va duce la adncirea crizei materiilor


prime.
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3. Decizia
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eficace. Directorul general s-D DU

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rate pentru a fi
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Probleme de rezolvat:
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2.

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eforturilor sugerate la

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4.

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