gina cetrone

ginacetrone@gmail.com | 847.596.0331
EDUCATION
University of Illinois at Urbana-Champaign
Major: B.S., Advertising & Minor: B.A, Communications
Public Relations Certificate

Graduation date: May 2014
GPA: 3.74/4.0
EXPERIENCE
BIG BALLOON ADVERTISING | CHAMPAIGN, IL JANUARY 2014 MAY 2014
Cofounder
Designing website for client, Health Services Consultants Inc., to recruit employees and employers
Creating new social media presence with pre-planned status updates to engage audience
Revamping current brand identity to portray a cohesive image to publics
Communicate regularly with client to ensure consistency and satisfaction

MIDNIGHT OIL STUDENT-RUN ADVERTISING AGENCY | CHAMPAIGN, IL OCTOBER 2013 MAY 2014
Account Planner
Create digital and print advertisements for Roland Reality, a Champaign-based real estate company
Research competitors in order to develop a sound strategy for reaching target audience
Collaborate with team of 7 people to formulate strategic marketing ideas
Developed social media campaign which generated over 500 likes on Rolands Facebook page

COMMUNITY CENTER FOR THE ARTS (C4A) | URBANA, IL AUGUST 2013 DECEMBER 2013
Event Coordinator Intern
Supervised 12-person group in assembling and distributing 1500 membership drive letters which generated over $20,000 over a span of 3 years
Spearheaded fundraising efforts by contacting dozens of local businesses for potential collaboration
Write monthly emails to 100+ volunteers informing them of upcoming events and volunteer opportunities
Document 100+ membership forms into Microsoft Access on a monthly basis

ADVOCATE CHILDRENS HOSPITAL | OAK LAWN, IL JUNE 2013 SEPTEMBER 2013
Community Relations Intern, intermediary between Oak Lawn and Park Ridge campuses
Planned and executed partnerships with Berry Unsafe House, National Night Out and Bike Niles to boost the hospitals community presence
Supervised a team of 6 people at community events such as the Taste of Park Ridge and National Night Out Against Crime where we promoted
childrens health and wellness
Acted as primary communicator between the two hospitals after their merging
Created promotional flyers using Photoshop

NATIONAL STUDENT ADVERTISING COMPETITION (NSAC) | URBANA, IL SEPTEMBER 2012 MAY 2013
Research and Strategy Leader
Led a group of 5 people through demographic and psychographic research for our client, Glidden, to develop an advertising campaign
Analyzed and compiled MRI data to conduct media plan
Implemented out-of-home ideas based on strategy
Redefined Gliddens brand image in order to increase sales in Walmart stores nationwide

ILLINOIS STUDENT SENATE | URBANA, IL APRIL 2011 May 2013
Director of Communications (April 2011 April 2012) + Public Relations Committee Member
Wrote and edited 3 weekly articles for The Daily Illini, campus newspaper
Social media manager
Collaborated with Registered Student Organizations as well as the staff and faculty of UIUC to coordinate campus-wide events

EVERYONE IS GAY (ADVICE WEBSITE) | NEW YORK, NY JULY 2011 OCTOBER 2012
Campus Liaison and Intern
Wrote and distributed press releases to East Coast and Midwestern States
Tagged 30+ archived YouTube videos to increase viewership in addition to their 10,200 subscribers
Event Coordinator of visit to the UIUC campus which generated an attendance of 200+ people
Page 2
Shot and edited promotional video which gained over 4,500 views

BREAKOUTBAND | NEW YORK, NY JULY 2011 - DECEMBER 2011
Community Management Online Intern
Reviewed and commented on 100+ songs weekly to increase user loyalty
Created advertising strategies with team to increase awareness and membership
Fulfilled team goal of acquiring 2,000 Likes in 3 months on the BreakoutBands Facebook page

SKILLS
Branding through social media, SEO, multimedia editing, Microsoft Office, strategic planning, public speaker, fundraising, event planning, Photoshop
CS5, iMovie, writing for public relations
INTERESTS
Cat enthusiast Mileys biggest fan Love to write haikus
Comedy movie watcher A self-proclaimed scat singer By the way, all three columns
Pinterest arts and crafts Solo dance parties are in haiku form