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Company also takes into consideration the welfare of the consumer. It takes kno mind the
taste and habits of the customer. They pay much attention on the customers' complaints. It
aLso works for the welfare and knerest of Pakistan. as it is an environment friendly
organintion.
Strategic Management At Lever Brothers
Pakistan Limited
Now we will proceed with strategies being pursued by the Lever Brothers Pakistan Limited at
different organizational level. First we will discuss the corporate level strategy.
Corporate Level Strategy
At omporate Lever Brothers Pakistan Limited is pursuing the strategy of vertical
diversification i.e. thiving away from the previously adopted strategy of vertical integration
i.e. now they don't want to perfonn more than one step of the processes involved in
convening raw materials into a product delivered and ready for consumption. Lever Brothers
Pakistan Limited's operations are so complexed and involves 200 bran. in Pakistan so now
they wanted to reduce the operational complexity and going for strategic allianc. with their
suppliers. instead of producing themselves and going into complex operations now they want
their suppliers to produce for them.
The outsourcing the production so that they .n't have to invest heavily in the production and to
reduce the capacity problems. they now going for the third party contracting to produce
themselv. and now they want them to be restricted to marketing and .str ibution of
products.
Diversification strategy is being pursued by the Lever Brothers Pakistan Limited but they
mainly go for related .versification as against unrelated diversification for conglomerates.
they are diversified into number of businesses as mentioned ea.er but they are all related to
consumer products. Through vertical diversification they will be able to eliminate the
operational complexity and costs of buying and selling i.e. the transactional costs. Now they
mainly wanted to step away from operations and want to focus more on customers.