1.Research/ Planning 25% 2.Drawing/Design35% 3.Making /Techniques25% 4.

Understanding and attitude15%

Students should demonstrate:

Research subject matter: Animal
poaching and extinction.

Research a variety of posterdesign
differentiating key aspects that are
effective or not.

An ability to express ideas verbally and
visually effectively.

An ability to research current styles

An ability to create a number of
preliminary studies sketches of ideas.
Students should demonstrate:

Graphics have a strong impact on the
Design.

Drawing skills and sensitivity to the
subject matter of animal poaching/
extinction and the factors that cause
them. Show a variety of approaches.

An ability to create an interesting layout.

Creativity : design in an innovative way

Communication: clear message.

An ability to experiment with materials.
Students should demonstrate:

Sound studio practice showing an
attention to detail when using choosing
materials.

Processis carefully planned out and
documented.

An ability to differentiate colour
importance in setting the tone for the
poster.
Concept and innovation


An ability to see the book cover as a 3D
design
Students should demonstrate:

Willingness and openness to subject and
approach to design.

An ability to display a willingness to engage
is class discussions and class reviews.
Show an ability to appraise the success of
finished design.

Show the ability to apply technical and
theoretical knowledge of advertising when
designing poster design.

Understanding of key drawing, craft and
design concepts.

Evidence of learning Evidence of learning Evidence of learning Evidence of learning
Evidence that student:

Used reliable website to source
information such as World Wild life
Fund and Mother Earth.

Displayed research on:
-Good graphic design.
-Typography.
-Colour story.


Work is innovative and
Reflect current styles is it modern
simplistic, obvious well thought out.
Evidence that student:
Students chosen are suited to the poster
design and issue. Clear evidence of an
amalgamation of the two.

Layout: effective hierarchy and effective
composition

Creativity: work demonstrates a unique
level of originality.

Materials exploring a variety of materials
using them effectively.

Design: Students applied design
principles discussed ina unique manner,
display concept.
Evidence that student:


Professional level of work: How through
and effective is students work

Demonstrated good use of colour
effectively in telling a story.



How well does students design solution
communicate message both in final
piece and prep work.
Evidence that student:


Student displayed a positive response to all
facets of the project.

Student actively took part in class
discussions sharing ideas and opinions with
peers on their own work and other in the
class.

Student demonstrated the ability to be
critical in class reviews. To use knowledge
learned in class effectively.

Could provide an outline: key information
on the process of graphic design.