Beruflich Dokumente
Kultur Dokumente
Big
Bazaar
INTRODUCTION TO RETAIL
INDUSTRY
• Origin
• Meaning
• Fastest growth
FOR THE GREAT INDIAN MIDDLE
CLASS
• Cheapest price
(Is se sasta aur
achha kahi
nahi)
Cash
• RLC flow
Maturity
Growt
Decline
h
Introductio
n
Time
OBSERVATION
• Verticals inside the store relates
to each category of product
• Unavailability of trolleys
• In house packaging
• Food Bazaar
• Cleanliness
SABSE SASTA 3 DIN
INTRODUCTION
CONSUMER BEHAVIOUR
• Introduction
• Arrangement of stock
• Queue Buster
• Technology
BIG BAZAAR vs KIRANA STORES
• Introduction
• 4P’s
PRODUCT
BIG BAZAAR KIRANA
• Variety STORES
• Brand Option • Products are
limited
• Brand Choice
PRICE
BIG BAZAAR
• Low cost KIRANASTORE
model S
• Discount • Biased issue
Promotional
Negligible
strategies
promotion
• Holistic
advertisement • No
advertisement
• Store oriented
PROFITABILITY
KIRANA STORES
BIG BAZAAR
• Average sales
• Average • Margin Income
• Net Worth
• Profit After
tax