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Operations of Retail Store

Big
Bazaar
INTRODUCTION TO RETAIL
INDUSTRY
• Origin

• Meaning

• Fastest growth
FOR THE GREAT INDIAN MIDDLE
CLASS
• Cheapest price
(Is se sasta aur
achha kahi
nahi)
Cash

• RLC flow

Maturity

Growt
Decline
h

Introductio
n

Time
OBSERVATION
• Verticals inside the store relates
to each category of product
• Unavailability of trolleys
• In house packaging
• Food Bazaar
• Cleanliness
SABSE SASTA 3 DIN

INTRODUCTION
CONSUMER BEHAVIOUR
• Introduction
• Arrangement of stock
• Queue Buster
• Technology
BIG BAZAAR vs KIRANA STORES

• Introduction
• 4P’s
PRODUCT
BIG BAZAAR KIRANA
• Variety STORES
• Brand Option • Products are
limited
• Brand Choice
PRICE
BIG BAZAAR
• Low cost KIRANASTORE
model S
• Discount • Biased issue

• Factors help to • Discount


keep low price • Tight Margin
PROMOTION
BIG BAZAAR KIRANA STORES

Promotional
Negligible
strategies
promotion
• Holistic
advertisement • No
advertisement
• Store oriented
PROFITABILITY
KIRANA STORES
BIG BAZAAR
• Average sales
• Average • Margin Income

sales • Profit After tax

• Net Worth
• Profit After
tax

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