Output Pemasaran

>Warning # 849 in column 23.
Text: in_ID
>The LOCALE subcommand of the SET command has an invalid parameter. It could
>not be mapped to a valid backend locale.
GET
FILE='E:\kancut_1.sav'.
DATASET NAME DataSet1 WINDOW=FRONT.
RELIABILITY
/VARIABLES=p1 p2 p3 p4 p5 p6 p7 p8 p9 p10 p11 p12 p13 p14 p15 p16 p17 p18 p19 p20 p21 p22 p23 p
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/STATISTICS=DESCRIPTIVE SCALE CORR
/SUMMARY=TOTAL.
Reliability
Notes
Output Created
10-MAY-2014 14:26:17
Comments
Input
Data
E:\kancut_1.sav
Active Dataset
DataSet1
Filter
<none>
Weight
<none>
Split File
<none>
N of Rows in Working Data File

Matrix Input
Missing Value Handling
Definition of Missing
Cases Used
Syntax
Resources
50
E:\kancut_1.sav
User-defined missing values are
treated as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=p1 p2 p3 p4 p5 p6 p7
p8 p9 p10 p11 p12 p13 p14 p15 p16
p17 p18 p19 p20 p21 p22 p23 p24
p25 p26 p27 p28 p29 p30 p31 p32
p33 p34 p35 p36
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/STATISTICS=DESCRIPTIVE
SCALE CORR
/SUMMARY=TOTAL.
Processor Time
00:00:00,05
Elapsed Time
00:00:00,07
[DataSet1] E:\kancut_1.sav
Page 1
Warnings
The determinant of the covariance matrix is zero or approximately zero. Statistics
based on its inverse matrix cannot be computed and they are displayed as system
missing values.
Scale: ALL VARIABLES

Case Processing Summary
N
Cases
Valid
%
50
100,0
,0
50
100,0
Excluded
Total
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha Based
on
Standardized
Items
,953
Cronbach's
Alpha
,951
N of Items
36
Item Statistics
Mean
Std. Deviation
p1
3,90
,763
50
p2
3,42
,702
50
p3
3,68
,819
50
p4
3,70
,614
50
p5
3,62
,725
50
p6
3,84
,766
50
p7
3,22
,840
50
p8
3,54
,788
50
p9
3,42
,702
50
p10
3,10
,886
50
p11
4,00
,782
50
p12
3,82
,691
50
p13
3,78
,887
50
p14
2,98
1,097
50
p15
3,88
,689
50
p16
3,14
,948
50
p17
3,22
1,055
50
p18
3,06
1,038
50
p19
2,88
,982
50
p20
3,30
1,035
50
p21
3,08
,944
50
3,68
,768
50
Page 2
Item Statistics
Mean
Std. Deviation
p22
3,68
,768
50
p23
3,46
,706
50
p24
3,50
,814
50
p25
3,74
,853
50
p26
3,52
,974
50
p27
3,54
,862
50
p28
3,72
,834
50
p29
3,64
,851
50
p30
3,58
,835
50
p31
3,68
,741
50
p32
2,58
1,108
50
p33
3,46
,994
50
p34
3,64
,827
50
p35
3,68
,844
50
p36
3,82
,774
50
Inter-Item Correlation Matrix
p1
p2
p3
p4
p5
p6
p7
p8
p1
1,000
,499
,634
,196
,336
,461
,258
,431
,270
p2
,499
1,000
,522
,156
,199
,241
,082
,319
,132
p3
,634
,522
1,000
,332
,478
,633
,312
,747
,558
p4
,196
,156
,332
1,000
,334
,330
,407
,257
,392
p5
,336
,199
,478
,334
1,000
,550
,274
,474
,640
p6
,461
,241
,633
,330
,550
1,000
,278
,654
,393
p7
,258
,082
,312
,407
,274
,278
1,000
,526
,497
p8
,431
,319
,747
,257
,474
,654
,526
1,000
,688
p9
,270
,132
,558
,392
,640
,393
,497
,688
1,000
p10
-,015
,062
,129
,468
,441
,265
,518
,359
,456
p11
,581
,260
,573
,297
,216
,443
,310
,497
,371
p12
,081
,201
,185
-,130
,146
,137
,105
,145
,117
p13
,389
,151
,631
,288
,565
,668
,504
,640
,577
p14
,022
,011
,220
,173
,298
,239
,381
,320
,302
p15
,248
,022
,437
,251
,356
,543
,223
,385
,359
p16
-,037
,094
,111
,074
,138
,031
,166
,061
,186
p17
,256
,258
,555
,387
,245
,423
,497
,541
,478
p18
,343
,301
,575
,445
,356
,526
,570
,558
,524
p19
,311
,341
,382
,413
,393
,327
,552
,481
,548
p20
,220
,356
,501
,369
,318
,397
,392
,448
,469
p21
-,017
-,082
,113
,464
,522
,187
,286
,270
,471
p22
,432
,292
,678
,355
,400
,432
,491
,595
,519
p23
,201
,302
,471
,372
,508
,366
,376
,498
,508
p24
,444
,232
,459
,102
,432
,393
,313
,429
,303
,148
,152
,258
,277
,266
,341
,309
,304
,254
Page 3

p9
p10
p11
p12
p13
p14
p15
p16
p1
,270
-,015
,581
,081
,389
,022
,248
-,037
,256
p2
,132
,062
,260
,201
,151
,011
,022
,094
,258
p3
,558
,129
,573
,185
,631
,220
,437
,111
,555
p4
,392
,468
,297
-,130
,288
,173
,251
,074
,387
p5
,640
,441
,216
,146
,565
,298
,356
,138
,245
p6
,393
,265
,443
,137
,668
,239
,543
,031
,423
p7
,497
,518
,310
,105
,504
,381
,223
,166
,497
p8
,688
,359
,497
,145
,640
,320
,385
,061
,541
p9
,371
,117
,577
,302
,359
,186
,478
1,000
,456
p10
,456
1,000
,059
,030
,340
,338
,053
,177
,281
p11
,371
,059
1,000
,151
,353
,095
,454
,165
,445
p12
,117
,030
,151
1,000
,267
,399
,125
,195
,111
p13
,577
,340
,353
,267
1,000
,394
,490
,353
,554
p14
,302
,338
,095
,399
,394
1,000
,294
,533
,268
p15
,359
,053
,454
,125
,490
,294
1,000
,214
,458
p16
,186
,177
,165
,195
,353
,533
,214
1,000
,234
p17
,478
,281
,445
,111
,554
,268
,458
,234
1,000
p18
,524
,370
,402
,044
,568
,377
,552
,219
,751
p19
,548
,389
,212
,178
,461
,376
,280
,303
,676
p20
,469
,367
,277
,163
,362
,401
,395
,331
,536
p21
,471
,283
,055
,179
,265
,317
,235
,170
,146
p22
,519
,168
,476
,197
,554
,477
,543
,259
,643
p23
,508
,251
,333
,257
,458
,434
,451
,451
,491
p24
,303
,155
,384
,272
,494
,354
,436
,251
,368
,254
,467
,122
,300
,381
,452
,293
,197
,428
Page 4

p17
p18
p19
p20
p21
p22
p23
p24
p1
,256
,343
,311
,220
-,017
,432
,201
,444
,148
p2
,258
,301
,341
,356
-,082
,292
,302
,232
,152
p3
,555
,575
,382
,501
,113
,678
,471
,459
,258
p4
,387
,445
,413
,369
,464
,355
,372
,102
,277
p5
,245
,356
,393
,318
,522
,400
,508
,432
,266
p6
,423
,526
,327
,397
,187
,432
,366
,393
,341
p7
,497
,570
,552
,392
,286
,491
,376
,313
,309
p8
,541
,558
,481
,448
,270
,595
,498
,429
,304
p9
,478
,524
,548
,469
,471
,519
,508
,303
,254
p10
,281
,370
,389
,367
,283
,168
,251
,155
,467
p11
,445
,402
,212
,277
,055
,476
,333
,384
,122
p12
,111
,044
,178
,163
,179
,197
,257
,272
,300
p13
,554
,568
,461
,362
,265
,554
,458
,494
,381
p14
,268
,377
,376
,401
,317
,477
,434
,354
,452
p15
,458
,552
,280
,395
,235
,543
,451
,436
,293
p16
,234
,219
,303
,331
,170
,259
,451
,251
,197
p17
1,000
,751
,676
,536
,146
,643
,491
,368
,428
p18
,751
1,000
,708
,534
,182
,665
,518
,398
,295
p19
,676
,708
1,000
,558
,407
,598
,611
,408
,425
p20
,536
,534
,558
1,000
,351
,611
,729
,472
,483
p21
,146
,182
,407
,351
1,000
,374
,617
,372
,331
p22
,643
,665
,598
,611
,374
1,000
,691
,685
,525
p23
,491
,518
,611
,729
,617
,691
1,000
,586
,372
p24
,368
,398
,408
,472
,372
,685
,586
1,000
,485
,428
,295
,425
,483
,331
,525
,372
,485
1,000
Page 5

p25
p26
p27
p28
p29
p30
p31
p32
p1
,148
,071
,115
,148
,163
,157
,303
,022
,089
p2
,152
,181
,123
-,039
,087
,202
,224
-,031
,127
p3
,258
,238
,250
,284
,270
,187
,433
,006
,360
p4
,277
,232
,235
,311
,218
,187
,278
-,099
,398
p5
,266
,257
,270
,293
,171
,270
,567
,229
,502
p6
,341
,114
,226
,216
,317
,148
,376
,064
,340
p7
,309
,331
,424
,410
,313
,338
,214
,189
,512
p8
,304
,345
,343
,328
,387
,290
,442
,125
,432
p9
,254
,390
,460
,449
,292
,202
,499
,179
,507
p10
,467
,293
,328
,342
,292
,361
,205
,189
,503
p11
,122
,161
,182
,094
,153
,156
,317
,071
,289
p12
,300
,385
,269
,159
,235
,326
,364
,539
,480
p13
,381
,324
,425
,467
,352
,258
,450
,257
,487
p14
,452
,468
,335
,373
,429
,458
,344
,497
,607
p15
,293
,216
,352
,366
,307
,265
,483
,093
,380
p16
,197
,295
,255
,154
,215
,205
,065
,368
,342
p17
,428
,303
,405
,396
,317
,246
,327
-,042
,349
p18
,295
,231
,351
,303
,348
,218
,424
-,013
,447
p19
,425
,493
,512
,431
,460
,385
,367
,215
,455
p20
,483
,530
,432
,454
,380
,479
,474
,059
,478
p21
,331
,575
,397
,470
,316
,354
,475
,286
,417
p22
,525
,527
,482
,590
,538
,455
,570
,079
,464
p23
,372
,654
,522
,397
,383
,577
,600
,278
,565
p24
,485
,515
,480
,571
,530
,375
,507
,192
,391
1,000
,633
,695
,814
,796
,675
,447
,098
,313
Page 6

p33
p34
p35
p36
p1
,089
,265
,266
,487
p2
,127
,160
,059
,179
p3
,360
,339
,351
,615
p4
,398
,345
,283
,313
p5
,502
,346
,331
,384
p6
,340
,326
,551
,536
p7
,512
,322
,389
,501
p8
,432
,242
,419
,597
p9
,507
,336
,369
,479
p10
,503
,301
,235
,175
p11
,289
,505
,587
,640
p12
,480
,241
,249
,091
p13
,487
,307
,477
,595
p14
,607
,352
,412
,284
p15
,380
,495
,670
,723
p16
,342
,352
,287
,230
p17
,349
,397
,493
,499
p18
,447
,453
,488
,547
p19
,455
,448
,396
,400
p20
,478
,296
,393
,400
p21
,417
,116
,212
,188
p22
,464
,458
,563
,656
p23
,565
,394
,424
,491
p24
,391
,424
,505
,599
,313
,328
,506
,360
p1
p2
p3
p4
p5
p6
p7
p8
p25
,148
,152
,258
,277
,266
,341
,309
,304
,254
p26
,071
,181
,238
,232
,257
,114
,331
,345
,390
p27
,115
,123
,250
,235
,270
,226
,424
,343
,460
p28
,148
-,039
,284
,311
,293
,216
,410
,328
,449
p29
,163
,087
,270
,218
,171
,317
,313
,387
,292
p30
,157
,202
,187
,187
,270
,148
,338
,290
,202
p31
,303
,224
,433
,278
,567
,376
,214
,442
,499
p32
,022
-,031
,006
-,099
,229
,064
,189
,125
,179
p33
,089
,127
,360
,398
,502
,340
,512
,432
,507
p34
,265
,160
,339
,345
,346
,326
,322
,242
,336
p35
,266
,059
,351
,283
,331
,551
,389
,419
,369
p36
,487
,179
,615
,313
,384
,536
,501
,597
,479
Page 7

p9
p10
p11
p12
p13
p14
p15
p16
p25
,254
,467
,122
,300
,381
,452
,293
,197
,428
p26
,390
,293
,161
,385
,324
,468
,216
,295
,303
p27
,460
,328
,182
,269
,425
,335
,352
,255
,405
p28
,449
,342
,094
,159
,467
,373
,366
,154
,396
p29
,292
,292
,153
,235
,352
,429
,307
,215
,317
p30
,202
,361
,156
,326
,258
,458
,265
,205
,246
p31
,499
,205
,317
,364
,450
,344
,483
,065
,327
p32
,179
,189
,071
,539
,257
,497
,093
,368
-,042
p33
,507
,503
,289
,480
,487
,607
,380
,342
,349
p34
,336
,301
,505
,241
,307
,352
,495
,352
,397
p35
,369
,235
,587
,249
,477
,412
,670
,287
,493
p36
,479
,175
,640
,091
,595
,284
,723
,230
,499

p17
p18
p19
p20
p21
p22
p23
p24
p25
,428
,295
,425
,483
,331
,525
,372
,485
1,000
p26
,303
,231
,493
,530
,575
,527
,654
,515
,633
p27
,405
,351
,512
,432
,397
,482
,522
,480
,695
p28
,396
,303
,431
,454
,470
,590
,397
,571
,814
p29
,317
,348
,460
,380
,316
,538
,383
,530
,796
p30
,246
,218
,385
,479
,354
,455
,577
,375
,675
p31
,327
,424
,367
,474
,475
,570
,600
,507
,447
p32
-,042
-,013
,215
,059
,286
,079
,278
,192
,098
p33
,349
,447
,455
,478
,417
,464
,565
,391
,313
p34
,397
,453
,448
,296
,116
,458
,394
,424
,328
p35
,493
,488
,396
,393
,212
,563
,424
,505
,506
p36
,499
,547
,400
,400
,188
,656
,491
,599
,360

p25
p26
p25
1,000
,633
p26
,633
p27
,695
p28
p27
p28
p29
p30
p31
p32
,695
,814
,796
,675
,447
,098
,313
1,000
,752
,635
,501
,650
,518
,358
,486
,752
1,000
,726
,632
,633
,436
,264
,395
,814
,635
,726
1,000
,746
,531
,480
,025
,306
p29
,796
,501
,632
,746
1,000
,558
,364
,074
,248
p30
,675
,650
,633
,531
,558
1,000
,504
,269
,483
p31
,447
,518
,436
,480
,364
,504
1,000
,206
,537
p32
,098
,358
,264
,025
,074
,269
,206
1,000
,512
p33
,313
,486
,395
,306
,248
,483
,537
,512
1,000
p34
,328
,212
,364
,236
,392
,308
,308
,277
,627
p35
,506
,281
,439
,421
,547
,414
,388
,159
,520
p36
,360
,316
,454
,489
,457
,354
,396
,172
,454
Page 8

p33
p34
p35
p36
p25
,313
,328
,506
,360
p26
,486
,212
,281
,316
p27
,395
,364
,439
,454
p28
,306
,236
,421
,489
p29
,248
,392
,547
,457
p30
,483
,308
,414
,354
p31
,537
,308
,388
,396
p32
,512
,277
,159
,172
p33
1,000
,627
,520
,454
p34
,627
1,000
,709
,598
p35
,520
,709
1,000
,722
p36
,454
,598
,722
1,000
Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
p1
121,92
341,136
,388
,951
p2
122,40
344,653
,287
,952
p3
122,14
333,184
,628
,950
p4
122,12
342,026
,450
,951
p5
122,20
336,816
,575
,950
p6
121,98
336,102
,568
,950
p7
122,60
333,755
,592
,950
p8
122,28
332,655
,674
,949
p9
122,40
335,143
,661
,950
p10
122,72
337,104
,453
,951
p11
121,82
338,191
,481
,951
p12
122,00
343,347
,344
,952
p13
122,04
329,223
,703
,949
p14
122,84
328,668
,572
,950
p15
121,94
337,609
,575
,950
p16
122,68
338,957
,366
,952
p17
122,60
327,224
,636
,950
p18
122,76
326,186
,677
,949
p19
122,94
326,711
,703
,949
p20
122,52
326,418
,672
,949
p21
122,74
335,298
,476
,951
p22
122,14
329,796
,798
,949
p23
122,36
332,521
,762
,949
p24
122,32
332,222
,665
,949
p25
122,08
332,157
,636
,950
122,30
329,235
,635
,950
Page 9
Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
p26
122,30
329,235
,635
,950
p27
122,28
331,267
,657
,949
p28
122,10
332,908
,626
,950
p29
122,18
333,334
,598
,950
p30
122,24
334,023
,587
,950
p31
122,14
334,694
,642
,950
p32
123,24
339,574
,290
,953
p33
122,36
326,602
,697
,949
p34
122,18
334,273
,585
,950
p35
122,14
331,225
,674
,949
p36
122,00
332,000
,710
,949
Scale Statistics
Mean
125,82
Variance
352,640
Std. Deviation
18,779
N of Items
36
Page 10

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>Warning # 849 in column 23.

N of Rows in Working Data File

Scale: ALL VARIABLES

a. Listwise deletion based on all variables in the procedure.

Inter-Item Correlation Matrix

Inter-Item Correlation Matrix

Inter-Item Correlation Matrix

Inter-Item Correlation Matrix

Inter-Item Correlation Matrix

Inter-Item Correlation Matrix

Inter-Item Correlation Matrix

Inter-Item Correlation Matrix

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