ASSIGNMENT

DRIVE SPRING 2014

PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBAN2 (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE &
NAME
MK0018 International Marketing
BK ID B1199
CREDIT & MARKS 4 CREDITS, 60 MARKS


Q.No Questions Marks Total Marks
1 Discuss the different management orientations of a company. How does it affect
international marketing?
Management orientations
Effect on international marketing

6
4
10
2 Discuss how culture plays an important role in international marketing. Give some
examples of advertisements which failed due to lack of cultural understanding.
Importance of culture in international marketing
Examples

6
4
10
3 What do you mean by international marketing research? Why do marketers go for
such research?
Meaning
Importance


5
5
10
4 Nestle is marketing bottled water to Pakistan. Which segmentation it adopts there
and what are the other international market segmentations?
Nestles segmentation
Bases of segmentation

3
7
10
5 Write short notes on:
a) e Marketing
b) Spot and forward rates
a) meaning and benefits of e Marketing
b) meaning and role of spot and forward rates

5
5
10
6 Select a product of your choice for export and explain how you will do the pricing
and costing of that product.





Choosing the product
Export pricing and costing

2
8

10


Note Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.