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SJB Institute of Technology

BGS Health & Education City, Kengeri

USN : 1JB12MBA36
Topic: Marketing Strategy of LEVIs
Levi Strauss & Co. , also known as LS&CO or simply Levi's, is a privately held American clothing company
known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came
from Bettelheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New
York business. In 1871, a Reno Nevada tailor named Jacob Davis invented the work pants, combining
the tough denim from Levi Strauss with the idea to add copper rivets to key stress points. On May 20,
2006, a historic marker sponsored by the Reno Historic Resources Commission was dedicated at 211 N.
Virginia Street at the historic location of Jacob Davis' tailor shop.
Subject Matter:
LEVIS has created a new wide range in the transport industry and has emerged as one of the
best transport Corporations in the Country. By providing best transport facilities to the Travelling
Public, Corporation has earned Revenue of Rs. 8935 crore and made a profit of Rs. 156 crore
during the period. SRTC applauded as the first transport Corporation in the Country for speedy
completion of projects under Jenner scheme efficiently. Under this scheme 150 Low floor buses have
been designed and constructed internally at a cost of Rs. 50.30 core under operation in Mysore city.

LEVIS is the top brand which has been well distributed into more than 110 countries and levis has
various models which suit customers style. Levis will continously develop their product quality to
growth their company.

Approval: Student Signature: ..........
Date: .