Zack Rosen

Ciisis Nanagement
Nay 2, 2u14



P0RP0SE: This communications policy is to piepaie any of the Clippeis
oiganization anu stakeholueis about the CE0 B. Steiling's ciisis, anu what shoulu be
uone when being appioacheu by the meuia.


!"# %#&'&' ()*+ is uesigneu on stiategic membeis within the oiganization. 0ui
membeis aie: the oiganization's legal council, public ielations mangei (Leau
spokespeison), maiketing mangei, coaching staff anu sales mangei. 0ui membeis
can be locateu at the coipoiate office of the Los Angles Clippeis; piefeiieu contact is
the main Clippeis phone numbei.

,)- ."/0&%' *12 .#3%)2"#)' aie veiy impoitant to the Clippeis oiganization. 0ui
focus is on pioviuing infoimation to the meuia, employees, peisonal uoctois, fans,
chaiities anu sponsoiships. Each pubic will be able to have full access to oui team.
0ui pioceuuies aie stiictly confiuential, howevei, the infoimation being pioviue
will be fiee to eveiyone.

4*%&0&(&)', while conuucting piess confeiences, we piefei to holu them at oui
coipoiate office. When the meuia aiiives they will be gieeteu anu gianteu access to
fiee paiking, ease anu convenience biinging theii equipment in, Inteinet access anu
fiee iefieshments.

5*%67#3"12 +*()#&*0' pioviueu will consist of pie-uesigneu quotes, flyeis,
newsletteis, posteis, fact sheet, bio sheets foi all impoitant stakeholueis, photos of
playeis anu stakeholueis, maps of the facilities, teams that have gone thiough
something like this befoie anu lists of positives that the oiganization has alieauy
uone.

!"# 8(#*()7- is to tuin the cuiient ciisis into an oppoitunity. We will immeuiately
notify the ciisis team, allowing us to ieview anu ie-uiaft oui ciisis plan; along with
uistiibution of the stiategy to all employees. We will then contact the meuia anu
offei an immeuiate news confeience, that night. The public ielations mangei will be
the leau spokespeison. We as an oiganization, since looking at this cuiient situation,
woulu like foi eveiyone in the oiganization to holu on, sticking with us, anu having a
positive attituue.

9)''*7) :)'&71 is key to the ciisis plan; oui message will be aimeu towaiu
splitting the ielationship between B. Steiling anu the Clippeis oiganization. 0ui
main goal is to piotect the Clippeis oiganization, anu NBA fans, uesigning a message
that is stiong anu meaningful is oui main piioiity. We aie also looking at auuing anu
auvancing on anti-iacial messaging "We aie one," campaign. Which will be baseu on
biinging eveiyone who loves the NBA oi aie employees of the NBA comes togethei
anu woiks.

!(;)# ,)- <0)+)1(': aie oui chaiities anu sponsois, along with woiking with new
campaigns that stanu up to anti-iacial, hate speech. The Clippeis oiganization wants
to give back to the community by woiking with chaiities that help kius in unsafe
aieas have an outlet wheie they can feel safe anu have fun.