GROUP ANALYSIS

ON
MOGASON’S
APPARELS

Presented by:

PIYUSH SAXENA (38)

NARENDRA SINGH (39)
SALIL SHRIVASTAVA (40)
KUNAL MATANI (41)
ARADHANA GUPTA (42)
DEEPAK UPADHAYAY (43)
 STRENGTHS

RISK BEARER
QUICK LEARNER
PROPER UTILIZATION OF RESOURCES
RENOWNED DESIGNERS
STORES LOCATION
GOOD KNOWLEDGE OF THE MARKET
ONLY TRADER of Apparel IN DEHRADUN
AMBITIOUS PERSON
 WEAKNESSE
S

TARGETING METRO CITIES ONLY.

CUSTOMER RELATIONSHIP.
OPPORTUNITIE
S
THROUGH INTERNET
i.e. Mails more customers
can be attracted by the
company.

ESTABLISHMENT OF MORE STORES in new and

required cities

APPOINT OR HIRE NEW PARTNER to the stores

with him
 THREATS
LEGAL THREATS- working without
licensing in Dehradun.
INTERACTION WITH METRO CITIES’
CUTOMER.
 PROBLEM IN THE CASE

CRM
database

MOGASON’S
STORES
SIGNATURE INTEGRATION
STORES OF
DATABASE
Buyers of
Market
Competitors Introduction of CRM
Sentiments
Non-
Negotiable
Price
 ALTERNATIVES AVAILABLE

OPENING OF COO, CIO at

STORE IN NEW Mogason’s
CITIES

Signature
&
Mogason’
ATTRACTIVE
s
STOP SELLING
SCHEMES
TO COMPETITORS

CRM AT
LARGE
SCALE
 WHAT TO DO NOW?

MOGASON’S
APPAREL

OPENING OF
STORES,
Signature MOGASON’S Where
Required

CRM on large Appointment

scale. of COO,
PARTNER

SKILLED EMOLYEES
LARGE NUMBER
OF CUSTOMERS NO USE OF CRM
 CONCLUSION

In Signature store - collect information

about other customers in the market.

In Mogason’s - opening of new stores in

demanding cities.
Thank You...