1. Have you ever heard about Avon?

Yes
No

2. Where did you first find out about the company?
Newspapers
Friends
Representatives
Shops

3. How would you define yourself as an Avon customer?
Loyal
Sometimes
I usually use other brands

4. How often do you buy Avon Products?.
Monthly
Ocassionally
When I need something cheap
I dont buy Avon Products

5. Do you use this AVON products?
Yes
No
Sometimes
Frequently
I have no trust in these products

6. What kind of products do you use from this company?
Skincare
Fragrances
Make-up
Accessories
Wellness

7. Whats your main concern when you buy a product?
To be cheap, regardless of the quality
More expensive, better quality
Price is not important, if Im curious Ill buy
I buy what I need, regardless of the price

8. Are you satisfied with your Avon products?
Yes
No
They have the right quality for their price
Depends on the product


9. Whats your monthly allocated budget for cosmetics?
<50 Ron
50-100 Ron
>100 Ron


10. Do you consider that Avon products price is lower that their main competitors? (Lreal,Revlon,
Oriflame, Maybelline)
Yes
No

11. Do you consider that Avon products quality is better that their main competitors?
(Lreal,Revlon, Oriflame, Maybelline)
Yes
No

12. Would you become an Avon representative?
I already am
I am not interested
I used to be, but I quit

13. Multinational companies like AVON have CSR activity (Corporate Social Responsibility). Do you
think that their allocated budget is enough?
Yes
No, they use their money for PR
Insufficient allocated budget

14. Do you consider Avon a trusted cosmetics company?
Yes
No

15. Why is that?

16. How do you feel about the way they promote their products?
They have a very good way of promoting them, using the right persons to create the desired
visibility
They are not very visible on the market
I dont know, I am not interested in their products

17. Do you think that their way of selling the products should be improved?
Yes
No, they are already known for this

18. Where do you see Avon in 10 years?

19. Whats your gender?
Male
Female

20. Whats your age?
<20
20-30
30-40
<40

21. Whats your monthly income?
<1000 Ron
1000-2000 Ron
>2000 Ron