ASSIGNMENT OF

MARKETING MANAGEMENT
ON
PROMOTIONAL STRATEGIES & PRINT AD FOR
(COLD CREAMS)

SUBMITTED TO:- SUBMITTED BY:-

Mr. Rajan Girdhar Varun Puri

Lec. Marketing Management R 322 A 09

10800464

Lovely School of Business

Lovely Professional University
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 Contents

a. SALES PROMOTIONS

b. SALES PROMOTIONAL STRATEGIES

c. METHODS

d. ADVERTISEMENT

e. STRATEGIES

f. PRINT AD FOR TOOTH PASTE

g. CONCLUSION

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Sales Promotion

A sales promotion strategy is an activity that is designed to help boost the sales of a
product or service. This can be done through an advertising campaign, public relation
activities, a free sampling campaign, a gift campaign, a trading stamps campaign,
through demonstrations and exhibitions, through prize giving competitions, through
temporary price cuts, and through door-to-door sales, telemarketing, personal sales
letters, and emails. The importance of a sales promotion strategy cannot be
underestimated. This is because a sales promotion strategy is important to a business
boosting its sales.

While developing a sales promotion strategy for the product (COLD CREAMM) it is
important to keep the following points in mind.

Consumer attitudes and buying patterns, Brand strategy, Competitive strategy,

Advertising strategy, and other external factors that can influence your products
availability and pricing.

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Sales Promotion Strategies

There are three types of sales promotion strategies:

1:-A push strategy

2:-A pull strategy or

3:-A combination of the two

A 'push' sales promotion strategy involves 'pushing' distributors and retailers to sell
your products and services to the consumer by offering various kinds of promotions
and personal selling efforts. The basic objective of this strategy is to persuade
retailers, wholesalers and distributors to carry your brand, give it shelf space, promote
it by advertising, and ultimately 'push' it forward to the consumer. Typical push sales
promotion strategies include; buy-back guarantees, free trials, contests, discounts, and
specialty advertising items.
For Example: Ponds Cold Creams
Pond’s offer different cash discounts to the retailers for different quantities.
2% discount on 10000 Purchase
3% discount on 15000
4% discount on 25000

or

Ponds offer
A PVC jar Free on Purchase of 100 (100gm) Cold Cream.

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A 'pull' sales promotion strategy focuses more on the consumer instead of the reseller
or distributor. This strategy involves getting the consumer to 'pull' or purchase the
product/services directly from the company itself. This strategy targets its marketing
efforts directly on the consumers with the hope that it will stimulate interest and
demand for the product. This pull strategy is often used when distributors are reluctant
to carry or distribute a product.

For Example:
Ponds offer low introductory prices to the customers like in case of their new product
AGE MIRACLE,
They give some complementary gifts.

A 'combination' sales promotion strategy is just that; it is a combination of a push and

a pull strategy. It focuses both on the distributor as well as the consumers, targeting
both parties directly. It offers consumer incentives side by side with dealer discounts.

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Methods of sales promotion for Cold Cream

some of the most common methods used in sales promotion strategies include:

 Coupons
 Price discounting
 Sampling
 Mail in offers and rebates
 Refund and premium offers
 Group promotions
 Frequent user/loyalty incentives
 Point-of-sale displays

Introduction to
Advertisement
Advertising is the means of informing as well as influencing the general public to buy
products or services through visual or oral messages. A product or service is
advertised to create awareness in the minds of potential buyers. Some of the
commonly used media for advertising are T.V., radio, websites, newspapers,
magazines, bill-boards, hoardings etc. As a result of economic liberalization and the
changing social trends advertising industry has shown rapid growth in the last
decade.

Advertising is one of the aspects of mass communication. Advertising is actually

brand-building through effective communication and is essentially a service industry.
It helps to create demand, promote marketing system and boost economic growth.
Thus advertising forms the basis of marketing.

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Major Methods for

Advertising Cold Crams

 E-mail messages:-These can be wonderful means to getting the word out

about the business. In this we design a e-mail software to include a "signature
line" at the end of each of our e-mail messages. Many e-mail software
packages will automatically attach this signature line to our e-mail, if we
prefer.

 Magazines:-Magazines ads can get quite expensive. Find out if there's a

magazine that focuses on your particular product. If there is one, then the
magazine can be very useful because it already focuses on your market and
potential customers.

 Newspapers:- Almost everyone reads the local, major newspaper(s). You

can get your business in the newspaper by placing ads, writing a letter to the
editor or working with a reporter to get a story written about your business.

 Radio announcements :- A major advantage of radio ads is they are

usually cheaper than television ads, and many people still listen to the radio,
for example, when in their cars. Ads are usually sold on a package basis that
considers the number of ads, the length of ads and when they are put on the
air. . A major consideration with radio ads is to get them announced at the
times that your potential customers are listening to the radio.

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 Television ads:-Many people don't even consider television ads because of

the impression that the ads are very expensive. They are more expensive than
most of major forms of advertising. However, with the increasing number of
television networks and stations, businesses might find good deals for placing
commercials or other forms of advertisements. Television ads usually are
priced with similar considerations to radio ads, that is, the number of ads, the
length of ads and when they are put on the air.

 Web Pages :- You probably would not have seen this means of advertising
on a list of advertising methods if you had read a list even two years ago.
Now, advertising and promotions on the World Wide Web are almost
commonplace. Businesses are developing Web pages sometimes just to appear
up-to-date.

 Special events -- These tend to attract attention, and can include, e.g., an
open house, granting a special award, announcing a major program or service
or campaign, etc.

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Promotional Activities
through Media

 Articles that you write -- Is there something in your product about you
having a strong impression? Consider writing an article for the local
newspaper or a magazine. In your article, use the opportunity to describe what
you're doing to address the issue through use of your product.
For example we do get good examples of product based articles in tribune, where
sometimes products also compared

 Press kits -- This kit is handy when working with the media or training
employees about working with the media. The kit usually includes information
about your business, pictures, information about your products, commentary
from happy customers, etc

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Print Advertisement for

Cold Cream
Print media offer a stark contrast to broadcast media. In general, the two main print
media – magazine and newspapers – have many of the same advantages and
disadvantages.
Format elements, such as ad size, color, and illustration, also affect print ads. A minor
rearrangement of mechanical elements can improve attention – getting power. Four
color illustration increase ad effectiveness and cost. one print ad campaign that
successfully created a brand image of a tooth paste.

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Conclusion
After analyzing all the things have conclude that the promotional strategy is very
important tool of marketing in today’s market scenario. It is very helpful to improve
the image of company/product in the eyes of customers. Promotional strategy is a best
medium to send the message to the customers by advertisement. Advertisement is
important to build the image of product in the eyes of customers. There are many
media to advertise such as newspaper, magazines, radio, TV & print ad etc.Radio is
the best and cheapest way of advertisement. Without advertisement or sales
promotion we can not reach the customers and send them to message. These strategies
are also important to increase the sale of products of any company.

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 REFERENCES

 http//www.pomds.com and
 http//www.laberdom.com.

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