Redesign Plan

Product Name
Braggs Apple Cider Vinegar
Target Group
Women and men ages 23-33 who are interested in losing weight and health
Brief History
It is claimed that apple cider vinegar has been used since ancient time by Egyp-
tians and Babylonians and a natural remedy.It was descovered in past decades
because someone let wine ferment too long. It claims to have many significant
health benefits which resulted in its popularity. In the 1950s, a book called Folk
Medicine: A Vermont Doctors Guide to Good Health by D.C. Jarvis suggested
this product was a fix-all natural remedy.
Big Idea
The products design is very busy and old-fashioned. The product redesign will
increase sales among women ages 20-23 because it will be slightly modernized.
I will retain its vintage look to help buyers recognize it is an old and trusted
product. This design will also re-energize it demand by appearing like a new
found healthy product.
Style Guide
Title Font
Font: Optima
Syle: Bold
Size: 31pt
Copy
Font: Bell MT
Style: Regular & Bold
Size: 14pt
Apple Red
CMYK: 25 100 100 26
RGB: 151 0 0
Pantone: 484 C
Hex: 970000
Leafy Green
CMYK: 83 43 100 48
RGB: 0 74 21
Pantone: 357 C
Hex: 004A15
Apple Red
CMYK: 241 211 178
RGB: 241 211 178
Pantone: 7506 C
Hex: F1D3B2
Style Guide
FONT
The font used for the
BRAGG is Opus Plain
Chords. The font used for
Apple Cider Vinegar is
Oriya MN.
Placement
The logo can be placed on
labels, bottles, bilboards, and
the companies website.
Size
The size of the logo should
not go below 1 inch but can
be as large as needed.