http://www.retrojunk.

com/details_co
mmercial/54/
Will you take the Pepsi
challenge?
How is brand loyalty created?
Learning Objectives
To understand what brand loyalty is
To consider some of the different strategies
used to create brand loyalty

Success Criteria



Are you brand loyal?
To what?
Why?
Would anything make you change your
loyalty?

Discuss in pairs and be prepared to feedback
to the group.

Brand loyalty
A brand has to have its own values
This value has to appeal to the consumer
A large part of this is achieved through
appealing to the consumers aspirations

With a partner arrange the list of supermarkets in
order of their perceived level of quality.
Compare your answers with another pair and
discuss.

How do supermarkets create an image
for their brand?
Match the slogans to the correct supermarket
Carefully consider the message each is trying
to convey by words alone
Which is the most effective slogan and why?
How do supermarkets create an image
for their brand?
Would any of the following clips encourage you
to shop in a particular supermarket or alter your
loyalty from one supermarket to another? If so,
why? If not, why not?
http://www.youtube.com/user/asda
http://www.youtube.com/watch?v=nqmnlHlxqD8
http://www.waitrose.com/home/inspiration/Abo
ut_our_product_ranges/food/duchy_originals/tv
_advert.html