Arts and Media

Lesson 1 Arts and Media

Commentators
Learning objectives
To develop an understanding of the
contribution of art critics to the art market
To develop an awareness of how art
products can succeed or fail
Learning outcomes
To be able to establish the role of art critics
and who determines whether art products
succeed or fail
What role do art critics play?
Answers on whiteboards
What role do art critics play?
Analyse and evaluate works of art
Interpret the theory behind a work of art
Establish its significance within the History of
Art
Propel unknown artists into the mainstream
Hold the power of determining success for an
artist and their work
Influence the value of an artwork
Can play a crucial part in the success or failure
of an artist by influencing galleries and Art
dealers

How much did that Art cost?
$
Vincent Van Gogh- 15 Sunflowers in a vase
$39, 700, 000
Infant School Student 0.00
Jackson Pollock No.5
$140,000,000
Pablo Picasso- Femme aux Bras Croiss
(Woman with Folded Arms)
$55, 000, 000
Art College Student 0.00
Andy Warhol- Flowers
$6, 800, 000
Willem De Kooning Woman III
$137, 500, 000
Auerbach or Bloch?
2, 000,000 or 2,000
Auerbach or Bloch?
WHY? read the article
Art Critic Activity
You will work in pairs as Art Critics
You have 5 minutes preparation time
You have 1 and a half minutes presentation time
Your task is to convince the rest of the group who
are Art Dealers that your artwork is worthy of the
highest value
The rest of the group will listen to you and bid on
your art product by giving you one of their notes
for your artwork
The winners are those who gain the highest bids