Redesign Plan

Product Name
Braggs Apple Cider Vinegar
Target Group
Women and men ages 23-33 who are interested in healthy alternatives.
Brief History
It is claimed that apple cider vinegar has been used since ancient time
by Egyp- tians and Babylonians and a natural remedy.It was descovered
in past decades because someone let wine ferment too long. It claims to
have many signifcant health benefts which resulted in its popularity.
In the 1950s, a book called Folk Medicine: A Vermont Doctors Guide
to Good Health by D.C. Jarvis suggested this product was a fx-all
natural remedy.
Big Idea
Te products design is very busy and old-fashioned. Te product re-
design will increase sales among women ages 20-23 because it will be
slightly modernized. I will retain its vintage look to help buyers recog-
nize it is an old and trusted product. Tis design will also re-energize it
demand by appearing like a new found healthy product.
Style Guide Style Guide
Title
Font Font: Optima
Syle: Bold
Size: 31pt
Copy
Font: Bell MT
Style: Regular & Bold
Size: 14pt
Apple Red
CMYK: 25 100 100 26
RGB: 151 0 0 Pantone:
484 C
Hex: 970000
Leafy Green
CMYK: 83 43 100 48
RGB: 0 74 21 Pantone:
357 C
Hex: 004A15
Sliced Apple
CMYK: 241 211 178
RGB: 241 211 178
Pantone: 7506 C
Hex: F1D3B2
FONT
Te font used for the
BRAGG is Opus Plain
Chords. Te font used for
Apple Cider Vinegar is
Oriya MN.
Placement
Te logo can be placed on la-
bels, bottles, bilboards, and the
companies website.
Size
Te size of the logo should not
go below 1 inch but can be as
large as needed.
BR GG A
C
Apple Cider Vinegar
Package Design
BR GG A
Raw - Unfiltered | Aged In Wood
www.bragg.com
Ingredients: Certifiied Bragg
Organic Raw Apple Cider
Vinegar is unfiltered, unheated,
unpateurized and 5% acidity.
Contains the amazing Mother
of Vinegar which occurs naturally
as strand-like chains of
connected protein molecules.
Mother of Vinegar
C
Apple Cider Vinegar
07490500111