Bibliografie

1. Balaure, V. (coord) .a. Marketing, Editura Uranus, Bucureti, 2001

2. Balfet, C. .a. Marketing dans les industries de laccueil, Editions BPI, Paris, 1995
. Barr!, ". Vendre le tourisme culturel, Econo#ica, Paris, 1995
$. %ia#anto&oulos, '.,
(at)e*s, B.
Making Pricing Decisions, C)a&#an+,all, 1995
5. -)erasi#, .., -)erasi#,
%.
Marketing turistic, Editura Econo#ic/, Bucureti, 1999
0. -oodall, B., 's)*ort),
-.
Marketing in the Tourism Industry, 1outled2e, 3ondon, 1944
5. ,a2ue, P., "ac6son, P. Do Your Own Marketing Research, 7o2an Pa2e, 3ondon, 1995
4. ,orner, 8., 8*ar9roo6e,
".
Marketing Tourism, Hositality and !eisure in "uroe, .)o#&son
Business Press, 1995
9. Is&as, '. .a. Marketing turistic, Editura Info#ar6et, Bucureti, 1999
10
.
7otler, P). Managementul marketingului, Editura .eora, Bucureti, 1995
11
.
7otler, P)., ,aider, %.,
1ein, I.
Marketingul locurilor, Editura .eora, Bucureti, 2001
12
.
3an:uar, 1., ,ollier, 1. !e marketing touristi#ue, Presses Uni;ersitaires de <rance, Paris,
2001
1
.
3a*s, E. Managing Packaged Tourism, .)o#&son Business Press, 1995
1$
.
3u#sdo#, 3. Tourism Marketing, .)o#&son Business Press, 1995
15
.
(a=i#, E. Marketing, Editura 8edco# 3i9ris, Iai, 200
10
.
(c>uarrie, E.<. The Marketing Research Tool$o%,8a2e Pu9lications, .)ousand
?a6s, 1990
15
.
(iddleton, V...C. Marketing in Tra&el and Tourism, Butter*ort)@,eine#ann, 1994
14
.
(oldo;eanu, (., Ioan@
<ranc, V.
Marketing 'i cultur(, Editura E=&ert, Bucureti, 1995
19
.
Patric)e, %. .a. )urs de marketing turistic, Editura Uni;ersit/Aii B.ransil;aniaC
Brao;, 1994
20
.
Proctor, .. "ssentials o* Marketing Research, Prentice ,all, 2000
21
.
Prutianu, Dt., 'nastasiei,
B., "iEie, ..
)ercetarea de marketing + studiul ie,ei ur 'i simlu, Editura
Poliro#, Iai, 2002
22
.
Prutianu, Dt., (unteanu,
C., Calusc)i, C.
Inteligen,a Marketing Plus, Editura Poliro#, Iai, 1999
115
2
.
PutF, E., PurEol, <. Marketing turistic, Editura (irton, .i#ioara, 1995
2$
.
8andu, P. Marketing -n turism 'i ser&icii, Editura Uni;ersit/Aii 8ucea;a, 1994
25
.
8asu, C. Marketing interna,ional, Editura Poliro#, Iai, 1999
20
.
8eG#our, 8., Blair, E. Marketing Research, (c-ra*@,ill, 1994
25
.
8#it), 8.3. Tourism .nalysis, 3on2#an Pu9lis)ers, 1995
24
.
8t/ncioiu, '.<. /trategii de marketing -n turism, "ditura "conomic(, 0ucure'ti,
1222
29
.
HaiA, '. "lemente de marketing direct, Editura Econo#ic/, Bucureti, 2000
110