Display

PlacementName Dimensions StandardFileSize RichMediaFileSize PoliteLoad TotalAnimation Loops ExpandableSize Border Zindex FileType Framespersecond
300x250 300x250 40k 40k 70k 15seconds 3upto15seconds 600x250 1px 04,999 jpg,flash,richmedia 24
PencilAd 900x60 40k 40k 70k 15seconds 3upto15seconds 900x300 1px 04,999 jpg,flash,richmedia 24
300x600 300x600 40k 40k 70k 15seconds 3upto15seconds 600x600 1px 04,999 jpg,flash,richmedia 24
Notes: DisplayspecsmustbedoubledforRetina.
LabelingRequirements,FontSize,etc.:
AdServer: Doubleclick(DFP)
LeadTime: StreetEasyrequiresa3dayleadtimeforstandardcreativeand5daysforcustomorrichmediacreative
Approved3rdPartyVendors: Atlas,DART,MediaMind,Mediaplex,Zedo,Pointroll,Celtra,Medialets
FlashGuidelines: Creativemust contain an invisible button that covers the entire ad unit that contains the action script:
on(release){if(clickTag.substr(0,4)=="http"){getURL(clickTag,"_blank");}}
Expansion Rules for Rich Media: MouseOver/MouseOff:Whenuserpassesmouseoverad,theadwillexpand;whenuserremovesmousefromadtheadretracts.
ClickOpen/ClickClose:Panelopenswithuserclick.Panelclosesoneitherclickoratendofanimationperiod.
In-Banner Audio and Video: Userinitiatedaudioisaccepted(admustbemuteduntiluserinteractsspecificallywiththead).
NohostinitiatedaudioispermittedonStreetEasy.
Adcreativemustcontainclearlyvisible"mute"and"stop"functionality
GeneralGuidelines: StreetEasyreservestherighttorejectanyinsertion,graphic,textdescription,orURL.
Totalanimationcannotexceed15seconds.Animationcanbeginagainonmouseover,butmuststopimmediatelyonmouseoff.
Alladsmustopenanewwindowonclickthrough.
Adsmaynotemployrapid/"strobing"animationofanygraphic,copy,orbackgroundelement(s).
Bannersshouldbeencasedinaborderanddistinctfromthecontent.Ifborderless,abannermustcontaintheadvertiser'snametosignifythatitisanadcreativebanner,notcontent.
Adsmustbedesignedwithasolid/opaquebackgroundtoavoidcolorconflictsonthedisplaypage.
AdsmaynotinteractwithormanipulateZillowcontent(e.g.highlightingtext,movingcontent,changingcoloroftext,etc.).
NopopupadsareallowedonStreetEasy.
Sponsoroftheadvertisingmessagemustbeclearlyidentified.
Advertiser'slandingpagemustmatchtheofferbeingmadeintheadvertisement.
Adunitcontentmustbeclearlydistinguishablefromnormalwebpage
content(i.e.adunitmusthaveclearlydefinedbordersandnotbe
confusedwithnormalpagecontent)
Generally,fauxfunctionalityormisleadingusersintoclickingonanadisnotpermitted.Asageneralrule,truefunctionalityads
shouldavoiduseofStreetEasycolorschemes.IfthefunctionalityadsdouseStreetEasycolorschemes,however,theadsmustinclude
textsuchas"advertisement"(intheupperbarortoplefthandsideofthebanner).