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Segmentation and Positioning Factors

Relative Value
Market Importance of the
Segment of Segments
Segment Factors
Quality 40%
Segment 1 50% Service 10%
Attribute 40%
Specialty 70%
Segment 2 30% Value 30%
Price 60%
Segment 3 20% Exhibition 20%
Quality 10%
100%
Segment 1
Segment 2
Segment 3
Main Positioning Factors
Segmentation and Positioning Factors
Participation
on
sales
of the
Company
Streghts Weeknesess Streghts Weeknesess
50%
30%
20%
100%
Product
Distribution
Advertising
Price
Product
Distribution
Advertising
Price
Product
Distribution
Advertising
Price
Our
Company
Main
Competitor
Main Key Factor of Marketing Program
Our Company
vs
Competitor
Competitive Competitive
Advantages Disadvantages