Research Findings

Question # 1:
Do you know what is Papa John’s?
83% have said yes.

Question # 2:
Q. Have you ever visited to Papa John’s?
38% people have visited Papa John’s.

Question # 3:
Q. If yes, what did you like most? (Rank according to preference:( 1, 2, 3, 4, and 5)
People who have visited Papa John’s liked its environment the most, the 2nd preference
was given to variety, 3rd to taste, 4th to service and 5th to convenience.

Question# 4:
Q. Rank Pizza Hut, Pizza Next and Papa John’s according to your preferences.
People mostly prefer Pizza Hut.

Question # 5:
Q. How many times do you prefer going to these pizzerias and in which outlet in a
month?
People mostly visit these restaurants once or twice in a year. 28% of the people prefer
Tariq Road branch and average bill is mostly between Rs.1000 to Rs.2000.

Question#6:
Q. Would you prefer going to Papa John’s if its outlet is near to your residence?
65% of the people have said that they would prefer Papa John’s if its outlet would be near
to their residence.

Question#7:
Q. Increased promotion can increase sales of Papa John’s. What do you think?
68% of the people have said yes.

Question#8:
Q. Do you think T.V advertising of Pizzas can boost up their sales?
86% of people think that T.V advertising of pizza can increase its sales.

BAHRIA INSTITUTE OF MANAGEMENT & COMPUTER SCIENCES

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Question#9:
Q. Whose promotion strategy is most effective? Rank them as (Excellent, good,
average and need attention).
Most people think that Pizza Hut strategy is most effective and Papa John’s must improve
its promotion.

Question #10:
Q. Being a health conscious person which one will you prefer?
Being health conscious, 69% prefer Pizza Hut, 11% prefer Papa John’s, 5% Pizza Next
and 9% does not prefer any of them.

Question#11:
Q. Where do you think Papa John’s must improve in order to boost up its sales?
Most of the people think Papa John’s must pay attention to its marketing and build new
branches.