Mary C.

Mayers
212 Kent Road, Hoyt Lakes, MN 55750
(218) 225-2157 mcmayers@yahoo.com



MARKETING COMMUNICATIONS PUBLIC RELATIONS


More than ten years of experience in marketing, communications and public relations in non-profit
agencies, businesses and community organizations.

Strategic marketing experience including developing and implementing comprehensive marketing and
promotional plans to meet organizational goals and objectives.

Exceptionally creative with effective verbal and written communication skills.

Expertise in development, design, production and distribution of brochures, newsletters, magazines
and promotional items for small businesses, government agencies and community organizations.

Experience working with various public and private agencies to coordinate community programs,
fundraising events and educational opportunities.

Outstanding problem-solving abilities; strong organization and time management skills.

Proficient with a wide variety of computer software and internet-based systems including Word,
Excel, PowerPoint and Publisher along with a basic knowledge of HTML programming.


PROFESSIONAL MARKETING EXPERIENCE


Event Marketing Coordinator Children and Families of Iowa; 1997-1998

Planned, promoted and organized all special events for the agency to raise funds, promote the agencys mission
and develop community recognition and involvement. Identified public relations opportunities, coordinated
media relations, developed event promotion kits, and handled all fundraising event activities.
Directed design and production of all promotional materials including brochures, posters, coupons,
newsletters, flyers, direct mail packages, and point-of-purchase materials.
Wrote news releases, brochure copy, solicitation letters, and newsletter articles.
Handled all media promotions including television, radio and print media event sponsors.
Wrote and assisted in the design of an eight-page insert to Iowa Parent & Family magazine.




Direct Marketing Specialist Norwest Bank of Iowa & Nebraska; 1995-1997

Handled all aspects of the comprehensive direct marketing program for two states, consisting of 78 local bank
branches in 25 market groups. Assisted department manager with development, production, and
implementation of major direct marketing campaigns.
Worked with bank managers and department directors to plan, develop, and produce marketing
programs that met their goals and objectives.
Created and managed promotional projects such as point-of-purchase display materials, statement stuffer
flyers and premium programs.
Ran department for two months when manager was on leave, including responsibility for successful
completion of four major direct mail marketing projects.

Direct Marketing Specialist Norwest Bank of Iowa & Nebraska; 1995-1997
Handled all aspects of the comprehensive direct marketing program for two states, consisting of 78 local bank
branches in 25 market groups. Assisted department manager with development, production, and
implementation of major direct marketing campaigns.
Worked with bank managers and department directors to plan, develop, and produce marketing
programs that met their goals and objectives.
Created and managed promotional projects such as point-of-purchase display materials, statement stuffer
flyers and premium programs.
Ran department for two months when manager was on leave, including responsibility for successful
completion of four major direct mail marketing projects.




Community Relations Specialist The Food Bank of Iowa; 2000-2002
Provided office support, maintained donor database, organized direct mail projects and assisted with orders.
Assisted with fundraising projects, including maintaining donor database and organizing mailings. Supported
agency relations by taking food orders and maintaining a computerized inventory.
Supported fundraising projects by maintaining donor database and organizing direct mail projects.
Developed a volunteer program plan, member recruitment plan, and public outreach projects.
Managed the community event, CAN-Struction, designed to raise food donations, gain publicity and
increase community recognition.



WORK HISTORY

Promotions Consultant August 2008 to June 2009
8
th
District Adjutant, American Legion of Minnesota
Created four-page quarterly newsletter including research, writing articles and page design. Designed new
layout for 36-page annual member booklet and produced copy using Microsoft Word.


Marketing Consultant 2002 to present
Donovan Goblirsch Realty, Gilbert, MN
Assisted in the administrative and marketing aspects of a new real estate brokerage. Established participation in
the Multiple Listing Service database including form input, property statistics, photograph transfer, and upload
procedure. Designed a basic marketing and promotions plan targeted to a small business with a limited budget.


Legal Secretary May to December 2007
Williams Law Firm, Eveleth, MN
Managed all administrative and support functions for a small legal office. Answered phones, greeted clients,
handled inquiries, scheduled appointments, managed the calendar, and prepared documents and files. Utilized
complex on-line resources for county, state and federal court systems.


Customer Service Associate 2002 to 2006
Answerlive Answering Service, Biwabik MN
Senior operator for nationwide answering service handling business, medical and emergency calls along with
catalog orders. Employed superior problem-solving skills to handle client problems and emergency situations.
Implemented a comprehensive training program using computer-based learning and on-the-job coaching.

Community Relations Specialist 2000-2002
The Food Bank of Iowa; Des Moines, Iowa

Training & Communications Specialist 1999-2000
Electronic Data Systems, Des Moines, Iowa
Assisted in presenting over 30 training seminars for more than 350 physicians and their support staff. Managed
the seminar schedule and handled all meal, hotel and room arrangements.
Developed accurate and comprehensive training materials and instruction manuals.
Created clear and concise step-by-step PowerPoint presentations and handouts.
Supervised all on-site logistics for training seminars including scheduling and arranging meeting rooms,
meals, hotel accommodations and presentation needs.

Event Marketing Coordinator 1997-1998
Children and Families of Iowa, Des Moines, Iowa

Direct Marketing Specialist 1995-1997
Norwest Bank of Iowa & Nebraska, Des Moines, Iowa

Marketing & Administrative Assistant 1998-1999
The Des Moines Agency, Principal Financial Group, Des Moines, Iowa
Provided administrative and marketing support for a senior insurance agent for the Principal Financial Group.
Maintained an accurate and informative client database. Designed sales reports to indicate prospective
insurance and investment products that met client needs.
Created targeted sales presentations utilizing brochures and reports as well as designing specific reports,
graphs and charts to assist clients understanding and decision making.
Provided exceptional customer service through problem solving and resolution of client concerns.





EDUCATION

Bachelor of Arts in English, Minor in Business Administration
College of St. Benedict, St. Joseph, MN, 1986



COMMUNITY INVOLVEMENT

Outreach Committee Member, Trinity Methodist Church, Hoyt Lakes MN, 2006-2008

Board of Directors President, 1997-98, and Founding Board Member, 1995-2002
Friends of Warren County Conservation, Indianola, Iowa






FROM OLD RESUMES


Executive Director, April 1994 to August 1995
Warren County Economic Development Corporation, Indianola, Iowa
Responsible for all aspects of a small non-profit development corporation serving the 13 communities and
36,000 residents of Warren County. As the first staff person, my goals included hiring and managing a part-
time support staff person; providing leadership in corporate strategic planning; managing the recruitment,
training and progress of the Board of Directors and its committees; and developing productive coalitions with
private businesses, government agencies, service organizations and community leaders.
Assisted communities in developing strategic plans aimed at attracting businesses, economic
development projects and community enhancement programs.
Developed, promoted and organized the first countywide housing summit.
Served as the organizations public spokesperson at club luncheons, business meetings, county board
meetings, newspaper interviews and many other public functions.
Instrumental in organizing and directing the Highway 5/65 Expansion Corridor Coalition composed of
community leaders, business owners, land developers, highway department personnel and other
interested parties.


Marketing and Development Coordinator, 1991 to 1992
Blank Park Zoo Foundation, Des Moines, Iowa
Responsible for all marketing and promotion of the Zoos facilities, services and programs as well as
fundraising development for the Zoo Foundation. Managed foundation board and committees toward strategic
fundraising goals.
Coordinated annual promotional campaign including all paid and in-kind advertising, an extensive
public relations calendar and media interviews, tours and live broadcasts.
Developed relationships with local business and community leaders to obtain support for fundraising
and sponsorship goals.
Developed and implemented a successful fundraising program, Adopt An Animal that generated over
$4,000 in its first three months.
Wrote successful grant applications, sponsorship proposals and fundraising requests.
Organized and conducted multiple community events, including a Halloween treat event, food drive, and
zoo member picnic.


Executive Director, Mesabi Humane Society, Virginia, MN November 2013 to April 2014
Oversee all operations of MHS, including direct supervision of two employees.