1.

The Role of Business Research

i. Scope of Business Research

ii. Business Research Defined
iii. Basic Research & Applied Research
iv. Managerial Value of Business Research

2. Theory Building/ Scientific Thinking

i. Styles of Thinking
ii. Sources of Knowledge
iii. Reasoning
iv. Scientific Attitude

3. The Research Process

i. Research Proposal
ii. Data Collection
iii. Analysis & Interpretation
iv. Reporting the results

4. Ethics in Business Research

i. Ethical Treatment of Respondents & Subjects
ii. Ethics & Client
iii. Researchers & Assistants
iv. Professional Standards

5. Design Strategies
i. Exploratory Studies
ii. Descriptive Studies
iii. Causal Studies

6. Measurement & Scaling

i. Nature of Measurement
ii. Measurement Scales
iii. Characteristics of Sound Measurement
iv. Development of Measurement Tools
v. Scaling Designs

7. Sampling Design
i. Nature of Sampling
ii. Probability Sampling
iii. Non-Probability Sampling

8. Secondary Data Sources

i. Nature of Secondary Data
ii. Uses of Secondary Data
iii. Types of Secondary Data
iv. Search Procedures

9. Data Collection Methods

i. Interviewing
ii. Questionnaire
iii. Observation & Other Methods
10. Data Analysis & Interpretation
i. Statistical Analysis
ii. Qualitative Data Analysis
iii. Interpretation

11. Data Presentation

i. Written Report and its Purpose
ii. Integral Parts of Research Report
iii. Oral Presentation

12. Managerial Decision Making & Research

Credit hours/ Marks: - 3

Textbook:

The textbook for this course is:

Uma Sekaran. Research Methods for Business (4th. Edition). New York:
Wiley, 2003

William Zikmund. Business Research Methods, Dryden Press, 1988.

D.S. Tull and D.I. Hawkins, Marketing Research, Macmillan, 1984.

Cooper, Donald R./Shindler, Pamela S. Business Research Methods, (10th Ed.).

McGraw-Hill Irwin. 2008

Methodology:

1. Lectures
2. Power-point presentations
3. Class discussions
4. Practical exercises
5. Handouts: electronic

EVALUATION AND ASSESSMENT

Assignments % Of total Grade
Classroom Participation 0%
Quizzes 0%
Group Project (Business Research Study) 0%
Mid Term 0%
Final Exam 0%
Total 0%