Sirajam Munira Tamanna

Id-105436, 4
th
Batch
Marketing Department
What is Retailer?
A retailer is a business that sells products
or services, or both, to consumers for their
personal or family use. Retailers attempt
to satisfy consumer needs by having the
right merchandise, at right price, at the
right place, when the consumers want it.
Functions Performed by Retailers
Providing an Assortment of Products
and Services.
Breaking Bulk.
Holding Inventory.
Providing Services.


Providing an Assortment of Products
and Services:

All retailers offer assortment of products,
but they specialize in the assortment they
offer. Supermarkets provide assortment of
food, health and beauty care and
household products.
Breaking Bulk:

Retailers then offer the products in smaller
quantities tailored to individual consumers and
households consumption patterns. This is called
breaking bulk.
Holding Inventory:

A major function of retailers is to keep
inventory that is already broken into user-
friendly sizes.
Providing Services:

Retailers provide services that make it
easier for customers to buy and use
products.