Persuasive Speaking

Ch. 15
Difference Between
Info. & Pers. Speaker
Informative Speaker:
Acts like a teacher
Stresses understanding
Addresses listeners as
individuals
Asks little commitment
from the aud.
Persuasive Speaker:
Acts like a leader
Arouses emotion
Addresses listeners as a
group
Asks great deal of
commitment from the aud.
Persuasive Goals
Belief-based: true/untrue
Attitude-based: right/wrong
Behavior-based: personal actions that should be
stopped, adopted, or changed.
Policy-based: altering an existing policy or
creating a new policy.
Choosing a Persuasive
Topic
Consider persuasive goal.
What does my audience think/feel/do now?
What do I want them to think/feel/do after my speech?
Make persuasive goal feasible.
Be realistic with highly controversial issues.