http://www.enotesmba.com/2013/03/marketing-notes-customer-value-concept.

html
http://www.enotesmba.com/2013/03/marketing-notes-marketing-mix.html
www.palgrave.com/.../807%20lecture%201%20amended2.doc
http://r.search.yahoo.com/_ylt=AwrSbjc04npTBUoAICJLBQx.;_ylu=X3oDMTE2ZTluaWd0BHN
lYwNzcgRwb3MDMTAEY29sbwNncTEEdnRpZANNU1lVSzA3Xzgw/RV=2/RE=1400591028/RO=10/RU=ht
tp%3a%2f%2fwww.palgrave.com%2fbusiness%2fwalters%2fwalters1%2flecturers%2fFinal%
2520807%2fLecture%25201%2f807%2520lecture%25201%2520amended2.doc/RK=0/RS=k0y5UAX
exAMfTZbw7YQbT8PCMpg-
http://r.search.yahoo.com/_ylt=AwrSbjc04npTBUoAICJLBQx.;_ylu=X3oDMTE2ZTluaWd0BHN
lYwNzcgRwb3MDMTAEY29sbwNncTEEdnRpZANNU1lVSzA3Xzgw/RV=2/RE=1400591028/RO=10/RU=ht
tp%3a%2f%2fwww.palgrave.com%2fbusiness%2fwalters%2fwalters1%2flecturers%2fFinal%
2520807%2fLecture%25201%2f807%2520lecture%25201%2520amended2.doc/RK=0/RS=k0y5UAX
exAMfTZbw7YQbT8PCMpg-
http://www.innovation.public.lu/en/ir-entreprise/techniques-gestion-innovation/o
utils-gestion-strategique/080907-4P-Marketing-Mix-eng.pdf
http://pdf-world.net/download.php?id=422817
http://pdf-world.net/download.php?id=422817 (9 P)
http://pdf-world.net/download.php?id=424139 (marketing mix)
http://pdf-world.net/download.php?id=424140 (marketing strategy)
http://www.mhhe.com/business/marketing/fourps/pdf/chap3.pdf
http://daisyaijun.com/Doc/Shiseido.pdf