EVALUATION OF

ADVERTISEMENT
Ashish Kumar :Class No.13
Basil K Kuruvila :Class No.
Gasna M H :Class No.21
What is advertising
Any controlled form of non personal
presentation and promotion of ideas ,goods
and services by an identified sponsor ,that is
used to inform and persuade the selected
market
Objectives
Informative
Persuative
Reminder
Reinforcement
Print media
Certain widely accepted criteria
Caption
Creativity
Tagline/Motto
Body
Visual elements/Illustration/Appeal
Layout

Digital media
Certain widely accepted criteria
Unique selling proposition(USP)
Dramatization
Jingle/Background score
Initial attention grabbing element
Simplicity
Lasting impression
Retention


Conclusion
Discussion
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