MBA-203 ] MBA-203 ] [Contd.... [Contd....

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Time : 3 Hours ] [ Max.Marks : 70
The question paper is in two Section-A & B. Section-A consists of 10 short
answer type questions, of 5 marks each (word limit 100 words). Attempt any SIX
questions. Section-B consists of 7 descriptive type question. Each question is
of 10 marks (word limit 300 words). Students are required to attempt any FOUR
questions. Use graphs and diagroms to explain your answer if necessary.
JAIPUR NATIONAL UNIVERSITY, JAIPUR
Total Printed Pages :
2
Roll No. : _________________________
SECTION - A
Q.1 Attempt any six questions (80-100 words) -
i. Define the terms:-
a. Need
b. Demand
ii. Write a short note on counter marketing with two
examples.
iii. What do you mean by target marketing?
iv. Enlist four challenges of eMarketing.
v. Distinguish between selling and marketing.
vi. Does branding provide competitive advantage? Justify
your answer.
vii. Package is a silent salesman. Do you agree? Why?
viii. New product development is a growth strategy. How?
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ix. Differentiate between the push and pull promotion
strategies.
x. Which advertising media, would you suggest for
advertising the following product and why-
i. Tooth Paste
ii. Books
SECTION - B
Note: Attempt any four questions (300 words)
Q.2 Marketing is managing profitable customer relationships.
Discuss.
Q.3 Explain the stages in consumer buying decision process
with examples.
Q.4 What are consumer products? Discuss the classifications
of consumer products giving at least two examples of each.
Q.5 Explain the diffusion process and the adoption process.
Q.6 Compare and contrast the following
i. Retailing and wholesaling
ii. Horizontal and Vertical marketing systems.
Q.7 Discuss the importance of promotion mix in marketing.
Explain its components.
Q.8 Describe the components of a marketing information system.
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School of Distance Education & Learning
Term-End-Examination : June 2014
MBA-203
NAME OF PROGRAMME : MBA
TITLE OF PAPER : MARKETING MANAGEMENT
CODE OF PAPER : MBA - 203
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B
A
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