BHARATHIDASAN UNIVERSITY

Ph.D EXAMINATION
PAPER-I CREDIT 4
PAPER NAME :MARKETING MANAGEMENT
PAPER CODE 13 Ph.D COM 1
TIME : 3 Hours Maximum : 60 marks
Section A- (5 x 12 = 60)
Answer all the questions
1.(A) Briefly Explain the various functions of marketing?.(or)
(b) What are the various environmental factor affecting the marketing functions.?
2. (a) Explain the marketing planning process ?(or)
(b) Define marketing management and explain its functions?
3. (a) Describe the various types of marketing organization structure.(or)
(b) What are the tools and techniques of marketing control and marketing audit?
4. What is the need for product policy ? Describe the qualities of a good product policy?(or)
(b) Discuss the various methods of pricing?
5. (a) What do you understand by channels of Distribution? Explain the factors determining the choice
of the suitable channel of distribution? (or)
(b) Discuss the importance of advertisement in modern business?.







BHARATHIDASAN UNIVERSITY
Ph.D EXAMINATION
PAPER-II CREDIT 4
PAPER NAME :BUYER BEHAVIOUR
PAPER CODE 13 Ph.D COM 1
TIME : 3 Hours Maximum : 60 marks
Section A- (5 x 12 = 60)
Answer all the questions
1.(A) What is consumer Behaviour ? What is the importance of consumer Behaviour?(or)
(b) What are the factors determinants the Consumer Buyer process?
2. (b) Explain the various stages in the consumer Research process? (or)
(b) What are the Theories of personality.
3. (a) Briefly explain the concept and formulation of consumer attitude?(or)
(b)What is buying motives ?Explain the importance of studying consumer behaviour in marketing.
4.(a) Define market segmentation? Describe it objectives and importance. What are the requirements
for effective segmentation?(or)
(b)Define packaging? Explain the causes for the growth and importance of packaging?
5. (a) Define Fast Moving Consumer Goods? What are the characteristics of Fast Moving Consumer
Goods?(or)
(b) Explain the growth strategies for Fast Moving Consumer Goods?