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  • Disadvantages: of A Promotion

    Hochgeladen von

    Marielle Mawile
    4 Ansichten6 Seiten
    This document outlines some potential disadvantages of promotions for businesses, including decreased perceived value of products, attracting only short-term bargain hunters, lack of control over messaging, intensive time and financial costs, and difficulty measuring the success of public relations efforts.

    Originalbeschreibung:

    Disadvantages of Promotions

    Originaltitel

    Promotions (Marielle)

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    This document outlines some potential disadvantages of promotions for businesses, including decreased perceived value of products, attracting only short-term bargain hunters, lack of control over messaging, intensive time and financial costs, and difficulty measuring the success of public relations efforts.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    4 Ansichten6 Seiten

    Disadvantages: of A Promotion

    Hochgeladen von

    Marielle Mawile
    This document outlines some potential disadvantages of promotions for businesses, including decreased perceived value of products, attracting only short-term bargain hunters, lack of control over messaging, intensive time and financial costs, and difficulty measuring the success of public relations efforts.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 6

    Disadvantages

    of a Promotion

    -Advertising
    -Sales Promotion
    -Personal Selling
    -Public Relations

    Advertising

    Sales Promotion
    Decreased Value
    Predictability
    Short-term Orientation
    Increased Price
    Sensitivity
    Bargain Hunters

    Personal Selling
    No Control
    Time Intensive
    Costly

    Public Relations
    No Direct Control
    Hard to Measure Success
    Inaccurate Message

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