Disadvantages of Promotion

(according to each type of promotion)

I. Advertising is impersonal, it cannot answer all customer's questions and is also not good at
getting customers to make a final purchasing decision
a. Television
- Brief
-Clutter
-Costly
-Usually Ignored
-Bad effect of failure to Brand Image
b. Radio
-Brief
-Clutter
-Lack of Visual Support
-Used ad Background Noise
c. Print
-Passive Medium
-Clutter

II. Sales Promotion if used over the long-term, customers may get used to the effect
Too much promotion may damage the brand image

Decreased Value
Predictability
Short-term Orientation
Increased Price Sensitivity
Bargain Hunters

III. Personal Selling, employing a sales force has many hidden costs in addition to wages, it is
not suitable if there are thousands of important buyers

No Control
Time Intensive
Costly

IV. Public Relations, the risk of losing control - cannot always control what other people write
or say about your product.

No Direct Control
Hard to Measure Success
Inaccurate Message